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Posted by: Burt Helm on June 23, 2007
Here’s a sign of the times: The winner of the coveted film Grand Prix award, just announced, is Dove’s “Evolution.” It’s a viral video put together by Ogilvy & Mather and it caps off the week at the Cannes International Advertising Festival.
The film prize has, until now, been the domain of 30 and 60-second spots. No more! This will only further spur the flow of hot creative talent to the Interactive department. As one veteran exec recently told me, “we’re seeing a race to Berlin online.” Creatives from both the digital specialist agencies as well as the traditional side see the web as the prime place to change the ad game. Now they can win just as much prestige online as anywhere else, too.
Here’s “Evolution,” if you haven’t already seen it:
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.