Sopranos Brand Cameos A Mixed Bag

Posted by: David Kiley on June 13, 2007

phil.jpg

There probably have been times in the last year when Ford chairman Bill Ford must have felt like Phil Leotardo. Both men, after all, are the heads of families. And just as too many gas guzzling SUVs have been a headache for Ford, it was a Ford Expedition that rolled over Phil’s head in the final episode of The Sopranos after he had been shot in the face by one of Tony Soprano’s henchmen.

The camera lingered a bit on the Ford Blue Oval as Phil’s head went splat, though Ford did not pay for the shot. But I ask you. Did anyone NOT want Phil to get whacked?

After what Phil did to Vito last season. Poor Vito. And David Chase made it pretty clear that Phil was no ordinary gay basher. Phil did hard time in prison, and was hiding “in the closet” of the hotel room where Vito got shish-kabobbed by Phil’s men.

The Expedition fared a bit better than A.J.’s Nissan Pathfinder whose catalytic converter got too hot and ignited the pile of leaves he had parked on. Was anyone not rooting for A.J. to get whacked? The SUV went up in flames jut like A.J.’s aspirations of joining the Army…and then the CIA.

Then there was the prominent featuring of Ford’s Range Rover in previous seasons as “Christafuh’s” ride of choice. He also drove a Lexus for a while. Neither Ford nor Toyota paid for those placements. Christafuh was annoying as all get out, with fans I know rooting almost weekly for him to be beaten to a pulp, or rolled over by his own car.

Paulie Walnuts was a Caddy man, all the way.

Ironically, GM had carefully arranged a few seansons ago to outfit a special Pontiac Bonneville for Christafuh to drive. It was after his Range Rover got heisted or crashed. A made guy in a Pontiac? David Chase apparently though the same thing because the scenes of Chris driving the thing were all from the inside, and the car’s brand was undiscernable. Still, at a media preview of GM vehicles, it was touted to the press as the “Sopranos edition” Bonneville.

Reader Comments

Robert Rosenthal

June 13, 2007 8:41 PM

Yep, Phil got what he deserved. Here's something for "Sopranos" fans who'd like to see a good movie: this agency founder and "Sopranos" fan offered to brainstorm movie ideas with David Chase -- at no charge.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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