Archives: June 2007

Viral Video Wins Top Honor at Cannes

Posted by: Burth Helm on June 23

Here's a sign of the times: The winner of the coveted film Grand Prix award, just announced, is Dove's "Evolution." It’s a viral video put together by Ogilvy & Mather...

The Food Giants Are Caving Before Congress and An Incoming Dem President Forces Their Hands.

Posted by: David Kiley on June 22

After Kellogg announced as part of a lawsuit settlement that it would drastically cut its advertising of food with poor nutritional profiles to kids under age 12, a Democratic...

The iPhone Not A Success?

Posted by: David Kiley on June 22

In the current issue of Advertising Age, marketing consultanat Al Ries argues that the Apple iPhone won’t be a success. In the same issue, editor Jonah Bloom argues the...

Kaiser Study On Parental Computer Monitoring Shows Little

Posted by: David Kiley on June 21

A new survey of over 1,000 parents by the Kaiser Family Foundation seems, on its surface, to indicate that parents are gaining more control over what their kids see...

The 2008 Election is funny, "ha ha." That's starting to feel funny "weird."

Posted by: Burth Helm on June 19

I've got to disagree with you on the Hillary vid, Mr. Kiley. I love the idea of an almost shot-for-shot parody of the last scene of The Sopranos, but for...

Hillary Bats .500 with video and song

Posted by: David Kiley on June 19

Hillary Clinton is making moves to humanize her image. The campaign posted a video on her campaign website today to introduce her campaign song. The video is very good. A...

HBO Turns Online Ads into Online Buzz

Posted by: Burth Helm on June 19

Check out how HBO is promoting its new comedy, Flight of the Conchords, on the web. They put the first episode online, chopped it up into bite-sized clips (like the...

Sopranos Brand Cameos A Mixed Bag

Posted by: David Kiley on June 13

There probably have been times in the last year when Ford chairman Bill Ford must have felt like Phil Leotardo. Both men, after all, are the heads of families....

A Perfect Ending for The Sopranos

Posted by: David Kiley on June 12

The New York Post headline today: Sopranos Fans Out For Blood. It seems a lot of Sopranos fans are irked by the final episode of the landmark TV series. Producer/Creator...

The Power of Youtube Strikes Again.

Posted by: David Kiley on June 07

The power of youtube is amazing. Yesterday, I blogged on the new Apple iPhone ads from TBWA/Chiat Day. In the original blog item (before I edited it), I mentioned that...

iPhone ads Turbo-Charge An Already Sure-Fire Hit For Apple

Posted by: David Kiley on June 06

If Apple has proven one thing, it is that it can compel consumers to trade into its brand through the power of design, buzz and overall brand magnetism. The electronics...

Outdoor ads that belong in the Digital Budget

Posted by: Burth Helm on June 06

Here’s a picture, taken from a helicopter last week, from McDonald’s and its ad agency Leo Burnett. The photo is of a one-day, 12,062 square-foot advertisement placed in a suburban...

How Small an Audience Is It?

Posted by: Burth Helm on June 06

Nielsen announced today that it’s going to start measuring how many people use mobile internet and watch mobile video to give marketers a better sense of who they can reach...

Failure of Accord Hybrid is a Marketing Fiasco

Posted by: David Kiley on June 05

The cancellation of the Honda Accord hybrid by the Japanese automaker announced this week should be recorded as one of the most spectacular marketing failures of the last five...

Walmart Should Decide What Kind of Company It Wants To Be.

Posted by: David Kiley on June 01

One can see the dilemma facing Walmart CEO H. Lee Scott. Walmart rose to riches based on a certain set of business principles: relentlessly cut costs, torture vendors into submission,...