Posted by: David Kiley on April 13, 2007
Last week, I typed that the scuttlebutt at the New York Auto Show was that VW was looking to move its ad account from Crispin Porter + Bogusky to DDB. That, I wrote, would force Subaru, now at DDB, to shop its ad account.
Indeed, that was the scuttlebutt I was hearing from some good industry sources. Naturally, a few people who would be effected called me, e-mailed me, etc. Lee Garfinkel, chairman of DDB New York, says he has been assured by his bosses that no such discussions have taken place between DDB and VW. [Full disclosure: I once worked for Garfinkel back in my agency days. He technically fired me, along with two other executives. But I hold no ill will. Being fired from Lowe & Partners/SMS, as it was known back then, was one of the best things that ever happened to me. People from that era will know what I mean.]
Good luck to DDB with Subaru, and to Crispin Porter with VW. Maybe, in the end they both will keep the clients they have. Both agencies do very good work. But both agencies need clients who know what they want to be. It helps the agencies do the best work they can.