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The Property of "Cumulative Advantage"

Posted by: Burth Helm on April 23, 2007

I meant to blog this last week, but wanted to make sure to put it up before it went behind the NYTimes firewall. I’m fascinated by this article. I’m still thinking through what the implications are for marketers today, but I know there are big ones. Thoughts?

Reader Comments

Matias Rivero

July 1, 2009 5:07 AM

The way they used to meassure the cumulative advantage is amazing. Very creative. I found this articule as an amazing lecture for any marketing student or even professional marketer. I found this while duing a research for a unviversity job, but I would love to keep checking this kind of stuff.


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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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