Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Archives: April 2007

Romney's First Ads Do Not Inspire

Posted by: David Kiley on April 27

Mitt Romney’s first campaign ads are a start to a long long long campaign season. It’s hard to call these ads a good start, or a bad start. It’s...

Profiting from the Virginia Shooting, and Other Big Stories

Posted by: Burth Helm on April 27

Last week I blogged the news that media outlets were buying search ads on keywords like "virginia shooting," to drive traffic to their sites. That sparked my curiosity about what...

DVR Enhanced Ratings Are In.

Posted by: David Kiley on April 25

The Nielsen Company released the first look at the most “timeshifted” television programs in the U.S., with FOX’s House and ABC’s Lost showing the most lift in audience due to...

Get Ready for Some Whacked-Out Nike Ads

Posted by: Burth Helm on April 24

AdAge is reporting that Nike is moving its ad account to Crispin Porter & Bogusky. CPB is the Miami agency that created the creepy-looking Burger "King," the creepy-looking undead Orville...

The Property of "Cumulative Advantage"

Posted by: Burth Helm on April 23

I meant to blog this last week, but wanted to make sure to put it up before it went behind the NYTimes firewall. I'm fascinated by this article. I'm still...

Profiting from the Virginia Shooting

Posted by: Burth Helm on April 17

We're in the news business. Naturally when there's a big story, more people read our stories and we make more money. So why am I so disturbed by this? Ken...

Rockstar: Masters of Hype Management

Posted by: Burth Helm on April 17

Does it get any better than this? This was the entire contents of a late-night paid program on FX that videogame developers Rockstar put on the air last month. The...

Advertisers Must Keep Driving The New National Conversation...If There Really Is One That Is.

Posted by: David Kiley on April 16

In the end, the marketplace of ideas won out to silence Don Imus, at least for now. Though there were politicians, journalists, activists, radio industry executives and other talk-show...

Are Mini's Hammer & Coop gay?

Posted by: Burth Helm on April 13

I laughed when I read this New York Times story today about "gay" cars. The whole notion is pretty silly, but I was amused because it reminded me of a...

VW and Subaru Read This Blog

Posted by: David Kiley on April 13

Last week, I typed that the scuttlebutt at the New York Auto Show was that VW was looking to move its ad account from Crispin Porter + Bogusky to DDB....

Imus Under Fire: But Does He Deserve To Burn?

Posted by: David Kiley on April 09

Radio personality Don Imus has been suspended from his daily radio show for two weeks following complaints from civil rights and an anti-defamation advocates who complained to CBS Radio...

Car Advertising Accounts The Buzz At The NY Auto Show

Posted by: David Kiley on April 05

Forgive me if this is a little bit "Inside Baseball," but I can't help myself. Car advertising accounts seem to be very much in play right now, with good sources...

Bill Cosby drinks a triple tall, nonfat, extra-hot, no-foam latte

Posted by: Burth Helm on April 03

Maybe someday Google will add a feature where you search to find out what brands celebrities are using in real time (or, maybe someday, we'll stop caring). Until then, we'll...

Another Take on Image Management

Posted by: Burth Helm on April 02

After Wal-Mart's Lee Scott downplayed the impact of negative press last week by telling us it influenced "less than a tenth of one percent" of his customers, I was interested...

Fallon Has Inside Track on Landing Volvo

Posted by: David Kiley on April 02

Volvo Cars, which is in the middle of a review for its $150 million-$200 million global ad account, dropped incumbent Euro RSCG from the review. Also eliminated was Omnicom's Amsterdam's...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!