Archives: March 2007

Wal-Mart CEO: "I'm not a big fan of marketing"

Posted by: Burth Helm on March 28

He later said he meant just “advertising,” but that’s what Chief Executive Lee Scott replied when I asked him what he expected from the upcoming ad campaign, and how the...

Wieden May Be Feeling Pressure. But It Is Feeling Confident in Cars

Posted by: David Kiley on March 28

Sure, Nike throwing some of its creative work open to other ad agencies is supposed to hot-foot Wieden & Kennedy into beefing up its digital capability. And that move was...

In iTunes/MySpace era, Ads and Artists are a Natural Fit

Posted by: Burth Helm on March 28

A few weeks ago I reported that John Fogerty, Bob Dylan, and Steven Stills are all in talks to write songs – on spec – for an upcoming Coors campaign....

No More Man Laws -- or any other goofy Crispin ads for Miller

Posted by: Burth Helm on March 22

This just in: Crispin Porter Bogusky just resigned its account with Miller Brewing. There were a series of warning signs: First Crispin's "Man Laws" campaign (where Burt Reynolds and wrestler...

Walmart -Roehm Saga Like Watching A Local News Program

Posted by: David Kiley on March 20

People. People. Where are the grown-ups? You know how when you finish watching a TV show, and the local news jumps in for its 10:00 newscast, and they tease stories...

Romney's Problem: His Brand Story Is Too Complicated For Voters

Posted by: David Kiley on March 15

It's hard to believe that the 2008 Presidential campaign is this hot this early. But here we are. One of the most interesting parts of the process is watching...

Fast Fooders and Value-Sit-Down Eateries Who Hide Nutritional Info Do So For a Reason

Posted by: David Kiley on March 09

From Hungry Girl at Yahoo Food: Bob Evans Cranberry Pecan Chicken Salad (1,108 calories, 63g fat, 2,741mg sodium, 63g carbs, 7g fiber, 43g sugars, 40g protein) Fruit, nuts, and...

FordBoldMoves Site Suddenly A Poor Reflection of "Boldness."

Posted by: David Kiley on March 08

Last Fall I wrote a feature article on how Ford Motor Co.'s www.Fordboldmoves.com website was a breath of fresh air, even if some of its content was controversial inside Ford....

Paraphrasing Andy Warhol

Posted by: Burth Helm on March 08

My prediction: there will come a time when everyone in the world will know someone who is competing in a user-generated video contest. It just happened to me for the...

FutureMarketing Summit 2007: Take One

Posted by: David Kiley on March 07

Lots of good stuff discussed at the Future Marketing Summit 2007 in NYC Monday. Before I get to some of what it was, I couldn't help but chuckle over how...

YUM Brands Will Have To Do Better Than Mea Culpa for Taco Bell

Posted by: David Kiley on March 02

About the video of rats running wild in a New York City Taco Bell, Yum Brands president Emil Brolick said: "We have taken what has happened in New York...

Posted by: David Kiley on March 02