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The Whole Aqua Teen Thing

Posted by: Burth Helm on February 1, 2007

I know “ads as events” is a hot trend. “Ads as terrorist scare,” may going too far, perhaps. Personally I’ve got to say that I’m surprised by the whole thing…if I saw these things on the way from Manhattan to Brooklyn my reaction would have been less “It’s a bomb!” and more “stupid hipsters and their weird street art.”

Is it wrong to say that this stunt actually ended up as a great PR hit for a little counter-culture cartoon that appeals to college kids? Of course I’m not saying anyone should implement this as some sort of guerrilla marketing strategy. I guess I’m “just sayin’” that given the way it turned out, Aqua Teen Hunger Force wins.

Our man Fine
has thoughts too.

UPDATE: After looking at today’s news coverage, I’m going to strengthen what I said in the last paragraph. Aqua Teen Hunger Force has performed the biggest PR coup in Boston since “Wake Up, Little Susie.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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