Direct Marketers: Velociraptors with Stamps

Posted by: Burth Helm on February 21, 2007

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I got this yesterday in the mail. It looks like it’s from the IRS, right?
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Better open it!

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...clever girl.

Web 2.0, schmoo-point 0. Who needs high-tech online advertising when you've got the ingenuity of good old-fashioned junk mailers?

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You win this time, Giuffre Hyundai of Bay Ridge!

Reader Comments

Brandon W

February 22, 2007 3:22 PM

Impersonating a federal agency ought to be illegal. I'm not sure it's not. Either way, this is idiotic. If your product and/or promotion isn't compelling enough on its own, you're not going to convince anyone by tricking them.

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About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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