German buyers flock to the warmer climate of Italy's distressed market
Home Depot runs a leaner operation and has played the recovery aggressively
The Obama administration wants to curtail the use of drones. Don't expect the U.S. to get rid of them
Google X, home to the self-driving car and Google Glass, is the search giant's factory for scientific bets that require generous amounts of capital and massive leaps of faith
A profusion of bids and counterbids in an effort to gain spectrum
SundaySky generates individualized, up-to-the-minute billing videos for AT&T and other companies
Office-worthy floral prints to take you from spring into summer
George Washington University is planning a series of undergraduate programs in marketing, international business, and, starting this fall, finance
Unless they're already well-known brands, most companies should assume their digital campaigns' performance will be around half the average
Dear Foot Locker:
I am on the national Do Not Call list. But lo and behold, I answered my phone this morning and was greeted by a recorded voice, saying: “Don’t hang up…This if Foot Locker.”
Guess what. I hung up before he went any further. I’m done with you. There are lots of places to buy sneakers who don’t tick me off.
I agree. With the number of choices available to the consumer, I wonder how often telemarketing actually hurts a company by driving away business?
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.
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