Brand Marketers should watch Colbert

Posted by: Burth Helm on February 15, 2007

This man is brilliant at amusing and engaging his fans in ways that are new, surprising, and yet totally in keeping with his persona. The latest: a Colbert brand of ice cream from Ben & Jerry’s, announced yesterday.

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This brand extension — equal parts irony, humor, and ego — is oddly perfect. Actually, makes me wonder if Bill O’Reilly secretly wishes he had an ice cream brand himself.

Reader Comments

Gunnermountain

February 15, 2007 11:36 AM

True if anyone needs a sense of humour it's advertisers. They should watch the Colbert Report.

alex

February 18, 2007 3:29 AM

i totally agree.

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About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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