Archives: January 2007

K-Fed and Nationwide: Wish they'd just done the storyboards

Posted by: Burth Helm on January 31

When Nationwide’s PR reps gave me a heads up about the commercial a couple weeks ago, they sent along storyboards. Comparing them with the final result gives us a little...

Deutsch Scores $200 Million Saturn Account

Posted by: David Kiley on January 30

General Motors has awarded its $200 million Saturn account to Deutsch, LA. The loser in this move is Goodby Silverstein & Partners, San Francisco, which held the business since...

Crispin and Redenbacher Forgot the Story

Posted by: David Kiley on January 29

Much ink has been spilled in the last week about Crispin Porter + Bogusky's ad for Orville Redenbacher's popcorn in which a digitally remastered version of the old boy, who...

Hi! Aren't I Buzzworthy?

Posted by: Burth Helm on January 29

Are we at a point where buzz and word-of-mouth marketing trumps absolutely everything? Last summer I wrote a quick story about Mini’s new ad campaign, which targets existing owners in...

Miller Lite's Man Law Campaign Out Before Super Bowl

Posted by: David Kiley on January 23

Miller Brewing shelved the Man-Laws campaign from Crispin Porter + Bogusky under pressure of slipping beer sales. The campaign featured pop culture icon Burt Reynolds at a table with other...

Vick and SNL Spoof A Primer for Advertisers on Athlete Shilling

Posted by: David Kiley on January 22

Atlanta Falcons QB Michael Vick snag at the Miami airport for concealing marijuana in his water bottle is sure to give Atlanta-based AirTran some pause about whether it wants...

Volkswagen and Crispin Under New Pressure With Upheaval in Germany

Posted by: David Kiley on January 17

Last Spring I wrote a cover story for BusinessWeek on Crispin Porter +Bogusky's work to reignite America's love affair with Volkswagen. Just eight months later, so much has changed, I...

The Secret Enviga Paper

Posted by: David Kiley on January 05

I have recently been sent what may be a secret strategy document from Coke regarding its Enviga beverage [See Burt Helm's BW story], which the soft drink company says...

From The Department of "Doy": Ad Age Blows The Lid Off Kevin Roberts' "Book."

Posted by: David Kiley on January 02

Ad Age is a terrific business magazine. But I couldn't help but snicker at the headline today over a video interview the trade did with Saatchi & Saatchi CEO Kevin...

Perhaps I'd be a Terrible Judge of On-Air talent

Posted by: David Kiley on January 01

I think it's true. The ever bankable Rachel Ray does have a smile that reminds me of Jack Nicholson's "Joker" character. Furthermore, I'll join the chorus of those who...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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