Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Archives: January 2007

K-Fed and Nationwide: Wish they'd just done the storyboards

Posted by: Burth Helm on January 31

When Nationwide’s PR reps gave me a heads up about the commercial a couple weeks ago, they sent along storyboards. Comparing them with the final result gives us a little...

Deutsch Scores $200 Million Saturn Account

Posted by: David Kiley on January 30

General Motors has awarded its $200 million Saturn account to Deutsch, LA. The loser in this move is Goodby Silverstein & Partners, San Francisco, which held the business since...

Crispin and Redenbacher Forgot the Story

Posted by: David Kiley on January 29

Much ink has been spilled in the last week about Crispin Porter + Bogusky's ad for Orville Redenbacher's popcorn in which a digitally remastered version of the old boy, who...

Hi! Aren't I Buzzworthy?

Posted by: Burth Helm on January 29

Are we at a point where buzz and word-of-mouth marketing trumps absolutely everything? Last summer I wrote a quick story about Mini’s new ad campaign, which targets existing owners in...

Miller Lite's Man Law Campaign Out Before Super Bowl

Posted by: David Kiley on January 23

Miller Brewing shelved the Man-Laws campaign from Crispin Porter + Bogusky under pressure of slipping beer sales. The campaign featured pop culture icon Burt Reynolds at a table with other...

Vick and SNL Spoof A Primer for Advertisers on Athlete Shilling

Posted by: David Kiley on January 22

Atlanta Falcons QB Michael Vick snag at the Miami airport for concealing marijuana in his water bottle is sure to give Atlanta-based AirTran some pause about whether it wants...

Volkswagen and Crispin Under New Pressure With Upheaval in Germany

Posted by: David Kiley on January 17

Last Spring I wrote a cover story for BusinessWeek on Crispin Porter +Bogusky's work to reignite America's love affair with Volkswagen. Just eight months later, so much has changed, I...

The Secret Enviga Paper

Posted by: David Kiley on January 05

I have recently been sent what may be a secret strategy document from Coke regarding its Enviga beverage [See Burt Helm's BW story], which the soft drink company says...

From The Department of "Doy": Ad Age Blows The Lid Off Kevin Roberts' "Book."

Posted by: David Kiley on January 02

Ad Age is a terrific business magazine. But I couldn't help but snicker at the headline today over a video interview the trade did with Saatchi & Saatchi CEO Kevin...

Perhaps I'd be a Terrible Judge of On-Air talent

Posted by: David Kiley on January 01

I think it's true. The ever bankable Rachel Ray does have a smile that reminds me of Jack Nicholson's "Joker" character. Furthermore, I'll join the chorus of those who...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!