Posted by: Burt Helm on December 11
Informercials stink. I don’t care what the format is - fake cooking show, fake talk show - they are all painful to watch. And I don’t call numbers that I see on a TV screen on principle.
Which is why YouTube is such a perfect match for these guys.
It’s campy, it’s silly, but I can’t look away. I love watching the Blendtec blender in action. And with an easy link over to the Blendtec site, who knows? I might even buy one.
Hilarious! Thanks for sharing a good example of a small company understanding what it takes to make a commercial part of a viral campaign.
http://www.youtube.com/watch?v=q1WiJ-eRiaA
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By Marketing Editor Burt Helm and Senior Correspondent David Kiley.