Archives: December 2006

Domo Arigato, Mr. Jobs

Posted by: Burth Helm on December 27

BusinessWeek.com has put together a great compilation of this year's most memorable ads. One of them, as you might guess, is this year's Mac and PC ads for Apple. One...

The Most Tivo'd Shows: Naughty or Nice for Advertisers?

Posted by: Burth Helm on December 26

What do you say about a show that most people TiVo? On the one hand, viewers are far more likely to be skipping all the ads. But on the other...

Nielsen: DVDs Pass VCRs in U.S. Households

Posted by: David Kiley on December 19

It’s official. DVD Player penetration in U.S. households has passed that of VCRs. Nielsen Media Research said DVDs are now found in 81.2% of households, versus 79.2% for VCRs....

An Open Letter To Walmart, Julie Roehm and Draft/FCB

Posted by: David Kiley on December 14

Walmart is now dealing with the aftermath of dismissing its advertising/communications chief Julie Roehm and a subordinate, Sean Womack, on charges that the two violated the company’s entertainment policies....

As Seen On YouTube! Order now!

Posted by: Burth Helm on December 11

Informercials stink. I don't care what the format is - fake cooking show, fake talk show - they are all painful to watch. And I don't call numbers that I...

Online Sellers Test Customer Patience and Satisfaction With Short Supply of Hot Gifts

Posted by: David Kiley on December 06

From Guest Blogger Diane Brady: One-day sales are a time-tested marketing ploy in the retail world. Slash the price of a popular item and the people will come. But...

Chrysler "Whoops" Ads Part of Important New Genre

Posted by: David Kiley on December 05

There are the ads on Chysler's official AskDrZ.com website, and then there are the versions on Youtube.com. And the "director's cuts" on Youtube.com are better and more engaging. Chrysler...

Chrysler "Whoops" Ads Part of Important New Genre

Posted by: David Kiley on December 05

There are the ads on Chysler's official AskDrZ.com website, and then there are the versions on Youtube.com. And the "director's cuts" on Youtube.com are better and more engaging. Chrysler...

Jim Cramer Has Lost It: Nobody Should Feel Sorry For a Man With His Own Plane

Posted by: David Kiley on December 04

Anyone catch Jim Cramer's appearance on Imus in the Morning today? The host of "Mad Money", on Imus to flog his book, came to near tears as he moaned...

diet Coke: It's possible that a major brand has nowhere to go, but down.

Posted by: David Kiley on December 01

So, Coca-Cola has moved diet Coke to another agency in the hopes of reviving the flagging fortunes of diet Coke. Wieden & Kennedy is taking over for Draft/FCB. Why?...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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