Kramer's Tirade, Part II

Posted by: Burth Helm on November 28, 2006

When we last reported on this, AOL had replaced the pre-roll ad that ran ahead of a very profane, racially charged video with one for a Hershey’s candy bar. The first ad, for childrens’ movie Flushed Away, was an “inappropriate pairing,” AOL said, and such snafus were “extremely rare.” When asked if AOL thought the Hershey’s ad was an appropriate pairing, a spokesperson replied, “Advertisers are aware that they are advertising on TMZ.com. Obviously that choice is up to the advertiser.”

Really? ‘Cause the people from Hershey’s just called. They aren’t pleased.

Here’s a statement from the spokesperson: “The Hershey Company was not aware of the placement of this ad. We in no way condone the content of the video. We immediately requested the removal of our ad, and the ad was taken off the site, once we became aware of the situation.”

AOL has now stopped running any ads next to the Kramer vid. Here’s the moral: if ads can run next to a video like this on a top-tier site like AOL without advertisers’ knowledge, we’ve got a long way to go before we start making good money on the messier sites. It’s going to take awhile for advertisers to get comfortable with YouTube.

Reader Comments

Rioni

November 30, 2006 1:44 PM

If one thinks about it, sites like You Tube are not designed for standard forms of advertising. Why in anyone's mind would you put a standard video ad on youtube? It makes no sense. Anyway standard ad will always compete with everything that is posted on you tube. If anything, typical/standards ads will be blown out of the water. People go to You Tube to get a large dose of what they need, entertainment, if ads are not executed to provide this, why even bother putting them up? Take the Burger King Chiken commercials, those got a lot of attention both on regular media outlets and web. Successful, well it was known by almost everyone in several universities (target maket) and very well received I might add, Entertaining, heck yeah.

...

Post a comment

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!