Posted by: Burth Helm on November 28, 2006
When we last reported on this, AOL had replaced the pre-roll ad that ran ahead of a very profane, racially charged video with one for a Hershey’s candy bar. The first ad, for childrens’ movie Flushed Away, was an “inappropriate pairing,” AOL said, and such snafus were “extremely rare.” When asked if AOL thought the Hershey’s ad was an appropriate pairing, a spokesperson replied, “Advertisers are aware that they are advertising on TMZ.com. Obviously that choice is up to the advertiser.”
Really? ‘Cause the people from Hershey’s just called. They aren’t pleased.
Here’s a statement from the spokesperson: “The Hershey Company was not aware of the placement of this ad. We in no way condone the content of the video. We immediately requested the removal of our ad, and the ad was taken off the site, once we became aware of the situation.”
AOL has now stopped running any ads next to the Kramer vid. Here’s the moral: if ads can run next to a video like this on a top-tier site like AOL without advertisers’ knowledge, we’ve got a long way to go before we start making good money on the messier sites. It’s going to take awhile for advertisers to get comfortable with YouTube.