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GSD&M's ads Best of Campaign Season

Posted by: David Kiley on November 3, 2006

Sprinkled in among the truly dreadful and insulting political ads this month has been a campaign, paid for by the AARP and done by Austin TX agency GSD&M, that has been a joy to watch.

With the unlikely theme of “Don’t Vote,” the purpose of the campaign is to urge AARP members to go to a website, to find out exactly where candidtaes stand on key issues. Naturally, for AARP, the ad specifically has the guy croon, “Don’t ask me about Social Security” in he cheesy lounge style.
The ads are viewable at the site.

The ads are funny and entertaining send-ups of a typical candidate kissing babies and eating fast food with the folks, trying to win over votes with a winning smile and personality in the hopes that we won’t actually press him on specifics of his positions. The candidate is singing in a Vegas lounge-act style song as he goes through the motions of ribbon cutting and even splitting logs.

The website is well done and handy as it can be. There are too many candidates to hope that AARP could condense each House and Senate candidate’s record or position on the site. Instead. it has links to the websites of all the candidates running—House of Rep., U.S. Senate and Governors. We have to find out the positions on our own. But that’s okay.

The ads do a great job of engaging the viewer and reminding us not to take our info from ads or even cable TV political blather. If it seems like the ads hit a bullseye about the state of U.S. politics, it’s because GSD&M chief Roy Spence did a lot of work for the Clintons and continues to advise Sen. Hillary Clinton on an informal basis. I hope her Presidential ads wil be as classy and constructive as these.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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