These Times Demand That You Appreciate the Times

Posted by: Burth Helm on October 3, 2006

I love this New York Times TV spot (you have to click the link on the bottom left of the page after this link),

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perhaps in part because I’m a journalist, but also because it brings to mind my favorite line from Evelyn Waugh’s Scoop, one of the great satires of the news media. It’s delivered by the book’s blowhard newspaper magnate:

“The workings of a great newspaper,” said Lord Copper, feeling at last thoroughly Rotarian, “are of a complexity which the public seldom appreciates. The citizen little realizes the vast machinery put into motion for him in exchange for his morning penny.” (“Oh God,” said Lady Metroland, faintly but audibly.)
The implicit message from Lady Metroland being, of course, that no one outside of journalism gives a crap. And so it would seem from the man who obliviously picks up his paper on the way out the door in the NYTimes spot. So what do you think? Does this ad impress on you the awesome journalistic machinery of the Times, or come off as obnoxious self-aggrandizement?
 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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