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The ANA Conference – Day 1. Visits from the Ad Fairy

Posted by: Burth Helm on October 6, 2006

I guess I should have known. Since I’m still new to the beat, this is my first time attending the annual Association of National Advertisers (ANA) conference, a pow-wow of top marketers from the biggest brands in the U.S. This year it’s at the swanky Ritz-Carlton Conference Center in Orlando. And in addition to getting chocolate on my pillow last night, I also got near-constant deliveries of (big surprise) ads.

If I stepped out yesterday for so much as a moment last night, a piece of advertising schwag found its way into my room. I came back from the gym to find a tote-bag full of promotions from Meredith sitting on my bed. I took a pit-stop after dinner, and someone had left a toy bucket and pail on the nightstand, with an advertisement for OnRequest Images. I started to get the feeling that someone else was staying in my room. When I came back from after-dinner drinks to find a “Do Not Disturb” hanger on my room’s doorknob (a promotional gimmick from TBS), I actually knocked just to make sure.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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