On Bouncy Balls and Exploding Paint

Posted by: Burth Helm on October 16, 2006

I got a couple of emails teasing me after my last post, where I express amazement at the success of Sony’s Bravia campaign. “Helm Discovers Marketing,” one friend joked. I’m still floored by the quick and decisive market-share grab, given that Samsung sells a model manufactured in the very same factory for much less money.

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In any case, Sony has impressed me again. All the buzz from last year’s stunning bouncy balls ad has fans anticipating the debut of the next spot in the “like.no.other”* series like it’s a movie premier. After watching amateur video of the shoot, I’ve got to say I’m pumped to see it too. Great example of how artful, subtle short video can draw viewers in.
*(except um, Samsung, *cough*)

UPDATE: You can see the new ad here. I’m a bit disappointed. Visually interesting, but the choice of music (a cartoony Rossini overture) ruins it. Especially when you’re comparing it to the first one.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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