Archives: October 2006

Is the champagne in the Jay-z video for real? It's complicated.

Posted by: Burth Helm on October 25

Ok, existential question time. Wait, don’t leave! Come back! It’s an existential question about rap music and champagne, ok? Here’s it is: What makes a brand “real”? Like a lot...

Chrysler Has Some Fun With Former Ad Chief Roehm

Posted by: David Kiley on October 23

Chrysler officials are smirking and denying, of course. But a bobble-head doll the automaker is selling--a character from its bobble-head Jeep Compass TV and Net ad campaign--looks amazingly like...

The coffee is going to whaa?!?

Posted by: Burth Helm on October 23

What do you do when a competing fast food chain gives coffee away free to attract new customers? If you're Dunkin’ Donuts, you equate trying that coffee to suffering a...

On Bouncy Balls and Exploding Paint

Posted by: Burth Helm on October 16

I got a couple of emails teasing me after my last post, where I express amazement at the success of Sony's Bravia campaign. “Helm Discovers Marketing,” one friend joked. I'm...

The ANA Conference – Day 3. HP researching the long-term damage to its brand

Posted by: Burth Helm on October 07

During a question-and-answer session this morning, Hewlett-Packard’s Vice President of Brand Marketing Gary Elliott received the inevitable question about what effect he thought the recent Board of Directors scandal would...

The ANA Conference – Day 2. How P&G "gets" you

Posted by: Burth Helm on October 06

I’m just running up to blog after watching the morning’s keynote speech by Procter & Gamble CEO A.G. Lafley. Lafley took the audience through Procter & Gamble’s thinking about advertisements...

The ANA Conference – Day 1. Visits from the Ad Fairy

Posted by: Burth Helm on October 06

I guess I should have known. Since I’m still new to the beat, this is my first time attending the annual Association of National Advertisers (ANA) conference, a pow-wow of...

"Into the Fire" gets it right

Posted by: Burth Helm on October 04

Marketers risk coming off like hucksters when they produce their own content (a practice we’re seeing more and more of, as I wrote about last spring). But I think this...

These Times Demand That You Appreciate the Times

Posted by: Burth Helm on October 03

I love this New York Times TV spot (you have to click the link on the bottom left of the page after this link), perhaps in part because I’m a...

Chevy Silverado Ad is "So...ATA"

Posted by: David Kiley on October 02

When I heard that Chevrolet turned away from Bob Seger and its 'Like A Rock" anthem in favor of John Cougar Mellencamp to launch the new Silverado pickup, I was...