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Chrysler Has Some Fun With Former Ad Chief Roehm

Posted by: David Kiley on October 23, 2006


Chrysler officials are smirking and denying, of course. But a bobble-head doll the automaker is selling—a character from its bobble-head Jeep Compass TV and Net ad campaign—looks amazingly like former Chrysler ad honcho Julie Roehm. Judge for yourself.

Roehm, who drew more than a few angry side-long glances at Chrysler for never seeing a reporter she didn’t want to chat up, left the company earlier this year to take a marketing post at Walmart.

A Chrysler official said the doll, one of four, was designed after Roehm had departed. With hip-hugging jeans and a skimpy top showing off a bare midriff, the Roehmenator is meant to represent a typical urban iPod wearing platform-sandal wearing female Compass buyer.

Even with the sexy bare midriff, the Roehm look-alike is not the most popular doll. That distinction goes to the bobble-head Beagle. Arf!




News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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