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So who DID advertise on Survivor: Cook Islands?

Posted by: Burth Helm on September 15, 2006

After CBS announced it would be dividing Survivor teams along racial lines this season, several advertisers got weak knees. Campbell’s Soup and Home Depot both pulled their spots. General Motors, which has been a marquis sponsor of the show for the past 12 seasons, confirmed it would not integrate its vehicles into the upcoming series.

blog CBS Survivor.png

So which advertisers actually bought spots? I may have missed the first break, but here are the commercials I caught last night:

Easy-Off Bam Cleaner
Loestrin 24 Fe (Warner Chilcott)
Cingular Wireless
4 CBS in-house spots


Movie: “Happy Feet” (Warner Bros)
Burlington Coat Factory
Energizer Batteries
3 CBS in-house spots
Chevy (General Motors)
Mohegan Sun Casino
Musical: “Beauty and the Beast” with Donny Osmond


Gap (Gap Inc.)
Rozerem (Takeda Pharmaceuticals)
Movie: “Gridiron Gang” (Sony Pictures)
4 CBS in-house spots


Movie: “School for Scoundrels” (Dimension Films)
Electrasol (Reckitt Benckiser)
Victoria’s Secret (Limited Brands)
Colgate Total (Colgate-Palmolive)
Pedigree (Mars)
2 CBS in-house spots

Hardly the major U.S. brands you would expect on a top-rated show. Also noticeably missing: any ads from Procter & Gamble, a company that has advertised on Survivor in the past.

Reader Comments


September 17, 2006 5:42 PM

Beauty and the Beast with Donny Osmond isn't a major US brand? What are you thinking?


September 18, 2006 2:14 PM

Who cares?

Anything having anything to do with a "reality" television show should immediately be placed in the junk e-mail trash bin. Pull the plug on all the stupidity shown on network television already!

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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