Posted by: Burth Helm on August 7, 2006
Hi there. Before I jump in and start blogging, I’d like to take a second to introduce myself. I’m Burt Helm, BusinessWeek’s new Marketing Editor, and I’m excited to be joining David on Brand New Day. David’s now our man in Michigan, covering both the marketing and the automotive industry as a Senior Correspondent, and I’ll be holding down the fort here in New York City. Until recently, I was a reporter for BusinessWeek.com on the technology beat, covering digital media and online advertising. So don’t be surprised if my posts (at least at first) seem to have a bit of a techie’s slant on marketing. Look forward to seeing you on the blog.