Archives: July 2006

Cadillac Reaching For Icon Status in New Positioning

Posted by: David Kiley on July 27

Cadillac has become a cool brand in the last four years thanks mostly to the embrace of the Escalade SUV by the fashion and hip-hop crowd, and the good...

Jeep Compass Bobble-Head Ad Gets Attention

Posted by: David Kiley on July 25

Once in a while, I have to go out on a limb and just say that I think an ad is going to work to achieve its desired effect....

World Cup Soccer Ball Design Was Terrible

Posted by: David Kiley on July 25

Okay...I know this is very late in posting. But was I the only one who thought the official World Cup Soccer Ball looked like sanitary napkins were fastened to...

Ad Council's Parental TV Monitoring Spot A Good Start

Posted by: David Kiley on July 25

The Ad Council is releasing two public service TV ads produced by McCann-Erickson to remind parents of the importance of using the available blocking technology to keep young eyes...

Crispin's BK Movie Idea Could Be A Whopper

Posted by: David Kiley on July 13

Ad agency Crispin Porter + Bogusky is shopping around a low-budget film script that would have a fair amount of Burger King brand integration in that the story is set...

Wal-Mart and Al Gore...Perfect Together

Posted by: David Kiley on July 13

Wal-mart's announcement this week that it is developing a new store prototype that's designed to be 30 percent more efficient than today's stores, and 50% more efficient longer term, is...

Heineken Chooses Sir Frank Lowe for New Agency.

Posted by: David Kiley on July 07

Sir Frank Lowe is putting his old ad agency in London back together like an old high school band. First, his agency, Red Brick Road, snagged Tesco from Lowe London,...

Pat Fallon's New Book is Worth The Squeeze

Posted by: David Kiley on July 05

Advertising books. There's lots of 'em. I have yet to meet the CEO of an ad agency that didn't think he or she had a book in them. In...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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