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Maybe It's My Inner Fred Mertz

Posted by: David Kiley on June 13, 2006

News item today:

“NEW YORK - Students are using a new ring tone to receive messages in class — and many teachers can’t even hear the ring.

Some students are downloading a ring tone off the Internet that is too high-pitched to be heard by most adults. With it, high schoolers can receive text message alerts on their cell phones without the teacher knowing.

As people age, many develop what’s known as aging ear — a loss of the ability to hear higher-frequency sounds.

The ring tone is a spin-off of technology that was originally meant to repel teenagers — not help them. A Welsh security company developed the tone to help shopkeepers disperse young people loitering in front of their stores while leaving adults unaffected. The company called their product the “Mosquito.”

Donna Lewis, a teacher in Manhattan, says her colleague played the ring for a classroom of first-graders — and all of them could hear it, while the adults couldn’t hear anything.”

Maybe it’s my inner Fred Mertz…but if I was a teacher and I was on to this i any way shape or form, I’d collect the cellphones like my teachers used to make us spit gum out. Then, I’d make them bring their parents into class if they wanted their phones back.

Of course, then some kid would get lawyered up, claim they were stranded in an unsafe neighborhood with no way to call Mom or Dad, and sue me. And the parents would no doubt be glad to foot the legal bill. God, I can hardly wait for my son to grow out of Thomas The tank Engine and into ring-tones.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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