Archives: June 2006

VW's Helga Wins Cannes Lion

Posted by: David Kiley on June 21

Miami ad agency Crispin Porter + Bogusky won the top cyber marketing award at the Cannes Lions International Advertising Festival for its online campaign for the Volkswagen GTI featuring...

WHY CMO Tenures Are So Short

Posted by: David Kiley on June 20

The recent study by recruting firm Spencer Stuart showing the average tenure of a chief marketing officer to be just 23.2 months, down from 23.6 months in 2004 is sobering...

Subaru Taking The Gloves Off

Posted by: David Kiley on June 13

I was perusing Car & Driver on the plane and was stopped by an ad for the Subaru WRX STI, a helluva cool car to drive. The headline: When you...

Maybe It's My Inner Fred Mertz

Posted by: David Kiley on June 13

News item today: "NEW YORK - Students are using a new ring tone to receive messages in class -- and many teachers can't even hear the ring. Some students are...

If Not For The NFL, DirecTV Would Be In Big Trouble

Posted by: David Kiley on June 08

This is one of those blogs that is a little seat-of-the-pants. I recently moved back to Michigan to be a senior correspondent for BusinessWeek. Burt Helm is taking over as...

BMW's Ads Get Hammered By Garfield. But Not By Me.

Posted by: David Kiley on June 07

A few weeks back, I have the new ad campaign from BMW a pretty solid review. One of my peers, Bob Garfield hammered the first ads from ad agency GSD&M....