Archives: April 2006

Ford To Change Ad Track...Again

Posted by: David Kiley on April 24

Automotive News reports today that Ford is about to ditch its uninspiring "Built For The Road Ahead" slogan in favor of "Bold Moves." The online version of the weekly...

Wrestling With Political Correctness In An Age of Engagement

Posted by: David Kiley on April 19

So, is Dodge offending gay people or not? Ad Age columnist Bob Garfield wrote this week that a new Dodge ad featuring a fairy was disparaging to gay people....

"Drivers Wanted" Dead. But Jetta Drivers Aren't.

Posted by: David Kiley on April 17

You can pretty much take this to the bank. Though VW executives have been hedging, Volkswagen's ten year-old "Drivers wanted" tagline is dead. The new GTI work from new ad...

Saturn Changes Ad Slogan. Hopes For The Best

Posted by: David Kiley on April 11

See that cool car above? That is the Saturn Sky, a GM cousin to the Pontiac Solstice. It's darn pretty. Saturn is the over-achieving son at GM. It was...

ADIDAS spends Big With NBA

Posted by: David Kiley on April 11

Three months after its $3.8 billion purchase of Reebok, the National Basketball Association inked an 11-year global merchandising deal to make Adidas the official uniform and apparel provider for...

Sopranos Ratings Slide Exposes Flaws in Ratings System

Posted by: David Kiley on April 06

Four weeks into the new Sopranos season, much hand wringing is going on in the media about the apparent ratings slide of the landmark series. Season to-date, The Sopranos...

Maybe There Is A Sucker Born Every Minute

Posted by: David Kiley on April 06

Got a wonderful press release this morning from ProductScan, the outfit that tracks the introduction of new products. My two favorites: "US-based H2Om LLC has introduced the curiously titled...

Casual Male Goes XL

Posted by: David Kiley on April 03

It’s not too often that I can say that something I said to a CEO seems to have led to an actual change in brand strategy. And I don’t...