You Would Think Ad Age Would Know Better

Posted by: David Kiley on March 31, 2006

Okay…I’m on Adage.com. It’s a very good magazine covering the marketing and media scene. An ad for the Science Channel alongside the right side of the web page triggers a pop-up every-time my cursor skates across it. I hit the close box, and my cursor naturally flows below and to the right. The pop-up comes back. I close it. It comes back. I close it. It comes back. What the %$#@!*&!

Clever placement of the ad so that it keeps coming back and takes me four or five times before I figure out what is happening and why I can’t get rid of it. You would think that Ad Age would know better than to annoy it readers this way. And Science Channel…..Screw you.

Reader Comments

HighJive

April 1, 2006 2:51 PM

With all due respect, David, you should realize by now that although AdAge may be a premier authority on the advertising industry, they’re not very savvy about the advertising appearing in the publication or website. Think about it. When’s the last time you ever saw a great ad in the publication or website — not counting ads being featured in editorial? AdAge is no different than any other trade source. They’ll run just about any ad from anyone willing to pay.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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