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Archives: February 2006

Are Oscar Ad prices Worth It?

Posted by: David Kiley on February 28

A new study examining Academy Award advertisers revealed that fewer than half of the brands advertising can expect to receive significant levels of viewer engagement that will translate into...

4A's Chief Blasts Nets For No Show At Conference.

Posted by: David Kiley on February 27

The American Association of Advertising Agencies is about to get underway with its annual shmooze. And CEO, O. Burtch Drake took a swipe at TV network executives for blowing off...

Can Tesco Succeed Where Marks and Sparks Fizzled?

Posted by: David Kiley on February 21

Businessweek this week has a story on how British retailer Tesco has plans to invade California and perhaps other markets in the U.S. It's a dicey proposition for a...

Yo! Big Head! The Simple Image of Bubblicious

Posted by: David Kiley on February 21

Thanks to for bringing this campaign to my attention. I love it when simplicity rules. My compliments to Brussels agency Guillaume....

Is GM Ready to Stay Jiggy With Ads?

Posted by: David Kiley on February 17

I was perhaps in the minority in thinking General Motors' Hummer ad in the Super Bowl was among the best. But I heard a corker from Liz Vanzura yesterday...

Fabio Is Super Bowl King?

Posted by: David Kiley on February 14

Could I have been wrong? Moi? The night of the Super Bowl I judged the Ameriquest ads and the Hummer ad to be the best of a weak bunch....

Lincoln's Maddening Name Game Will Cost It

Posted by: David Kiley on February 13

First, I apologize for being away from the blog for a week. The &^%$#@ VPN connection fro my laptop was fertitzed, and it made updates impossible. I was at...

Ameriquest, Hummer and ABC Top The Super Bowl Ad Slugfest For Me

Posted by: David Kiley on February 06

Okay, my ranking is not as scientific as perhaps USA Today's or The Wall Street Journal. We didn't employ a panel or dfo a survey of Super Bowl viewers....


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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