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The AFA Readies The Next Volley Against Ford

Posted by: David Kiley on December 15, 2005

No, Im not obsessed with this topic. It’s a bit of a tennis match now, though.

The latest—The American Family Association’s Wildmon says he may reinstate the boycott on Ford products.

Tupelo, MS – The American Family Association says that Ford Motor Company reneged on some agreements reached in discussions with the automobile giant, and the organization is considering its next move.

“We had an agreement with Ford, worked out in good faith. Unfortunately, some Ford Motor Company officials made the decision to violate the good faith agreement. We are now considering our response to the violation and expect to reach a decision very soon,” said Donald E. Wildmon, chairman of AFA.

AFA had called for a boycott of Ford last spring because of Ford’s support for the homosexual agenda and homosexual marriage but suspended the boycott for six months at the request of a group of Ford dealers. Wildmon said AFA and Ford officials hammered out an agreement in the interim that was accepted by both parties.

“All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups which promote same-sex marriage is not remaining neutral,” Wildmon stated.

He stated that because Ford broke the agreement, the option of a boycott is now very much alive.”

If the AFA doesn’t boycott after all this, I’d say no advertiser has anything to fear from the group.

Reader Comments

Keith McKenzie

December 19, 2005 7:55 PM

I noticed on the comments from a couple of days ago on this subject that several respondants said they would boycott companies that advertised in gay mags and said they would buy 'foreign' built cars if necessary.

Welcome to the world America. In Australia these companies that have yet to advertise in US gay mags advertise freely in our own. One Japanese company ran front page ads for their sports car under the banner "The Joy Of SVX", I think the reference was intentional. Fortunately not all the world (that's the 95% of the planet that is not American) is not tied to the bigotry of extremist organisations that call themselves Christian and seek to impose their version of bigotry on others in the name of the Saviour.

I'm not a reader of gay magazines, their content holds little attraction, however after the comment on your earlier reporting I checked at my local newsagent and all major companies, US and rest of the world, seemed to be represented. If you are going to boycott all companies that advertise in gay mags world wide you are going to have to ride your horse to a poorly stocked corner store.

Keith McKenzie,
West Australia.


September 26, 2007 3:44 PM

I am surprised the FORD is not bankrupt yet!
They need to be neutral like Walmart and others. Ford is in a very competative market and have a very huge force of AFA membership to deal with. Ford will die. They better save themselves now while there is still time to recover.
I have waited two years to buy a Ford truck but I can't wait anylonger with the boycott in place. I bought a Toyota yesterday.

God Son

November 3, 2007 7:45 AM

I thought God made us all. I'm gay and I belong to an American family. Stop the Bs, God loves us all and wants us to be treated equal. Let him judge not man.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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