JWT's Salzman: "Brand Slut"

Posted by: David Kiley on December 8, 2005

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The New York Post interviewed JWT’s Marian Salzman (pictured above) about what she calls brand “sluts” and brand loyalists. The agency apparently did research that found that consumers switch brands more often than the ad agency thought. “People are really a whole lot more slutty about brands than we realized,” Salzman, author of “The Future of Men,” is quoted as saying.

I’ll have to leaf back through Salzman’s book. I want to see if men are sluttier than women.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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