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Dawna Stone Not Much of a Reach For Martha Stewart

Posted by: David Kiley on December 22, 2005

dawna stone.jpg

So, Martha Stewart chose Dawna Stone as the winning apprentice. Would she have hired her in any other context?

This is what Martha told BusinessWeek recently about the cast members:
“Yeah, we’re getting close to which of those inappropriate contestants we are actually going to have to hire. I can’t believe people behave like that. They’re exhibitionists and opportunists, those kids. I did not choose them either, by the way. I just want you to know I had nothing to do really with the choice of the contestants. That’s part of reality television.”

I think this show would have been better if the people were really just out of college or B-school. Dawna’s job will be director of development for Martha’s new Body + Soul magazine. She had been the founder and publisher of a magazine called Her Sports back in 2003. Hmmmm. From a publisher of a magazine to a director of development for another? Doesn’t seem like much of an apprentice situation to me.

Reader Comments


December 23, 2005 12:19 PM

Martha/Mdiddy is a fake and a phony. How about the question; "Did Martha Stewart Lie"? If Martha/Mdiddy did lie and in fact was justly convicted and imprisoned, how many more lies has she told both pre and post-prison? Why were major media sources so quick to jump on the Martha/Mdiddy "criminal spectacle" bandwagon? Major media were confident they could turn a 4 time lying, convicted felon's crimes into "a good thing"! I am glad and hopeful to see the "plan" is not working.
Be "thoughtful"


December 23, 2005 12:42 PM

This "finahhhhlee" was PAINful to watch. NO ONE wanted to be there. Not the contestants, not the audience, not Alexis, not Charles and certainly not Martha. And did anyone produce this thing? It was so disjointed and awkward.

How could she leave in that clip in the car where Alexis asked her if she was listening or emailing? It makes her look like a cold, cold mother.

And Dawna? Nice girl but YAWN.

Robert G

January 1, 2006 11:55 AM

Probably played it safe.

Jack Yan

January 2, 2006 12:54 AM

What is it with these exhibitionists and opportunists? They seem to flock to these reality shows—but there do seem to be more on your coasts than there were, say, five years ago. Additionally, younger viewers are getting the idea that this behaviour is “the new normal”. Shame that people like Ms Stewart lend their names and reputations to these shows, endorsing the behaviour—and doing their personal brands no favours as a result. (Fortunately for Martha, the show will not be renewed—it is good news.)


January 11, 2006 3:39 PM

I'm very interested in business but watching the first season with the Donald was painful. In school and in my professional jobs I've learned that to be a team player you have to pull your weight, accept responsibility when you mess up, and not try and discredit your co-workers solely to prop yourself up. That's all that was done on the first season. A number of friends called and suggested I apply for season 2 but with the backbiting and bickering that took place, I'll pass.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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