Archives: November 2005

Sex Still Sells Baby!! X-Rated Liqueur and Svedka Show The Way

Posted by: David Kiley on November 29

Just a year after launch, Daucourt Martin's X-rated liqueur has surpassed 100,000 cases, according to Impact. Women 25-35, the target for the pink vodka infused booze, have responded according...

Jaguar Tries "Gorgeous" as New Positioning

Posted by: David Kiley on November 23

Without much fanfare and press hoopla, Jaguar Cars has launched an entirely new brand positioning with a new ad agency in the hopes of putting this somewhat troubled classic...

Guinness Going Light in the Loafers. What's The World Coming To?

Posted by: David Kiley on November 23

I know I'll get mail for this. But I'm sick of what I call the wussification or sissification of beer, liquor and sports. The latest offense is news that...

Sony Gets Ballsy. And It's Good.

Posted by: David Kiley on November 16

Good advertising is like pornography (paraphrasing and twisting for my own purposes the late Supreme Court Justice Potter Stewart). It's hard to define, but I know it when I...

Alexis Stewart Beats Her Mom In The Radio Game

Posted by: David Kiley on November 15

Here’s a newsflash. Psssssssssst. Alexis Stewart, daughter of decorating diva Martha Stewart is much funnier and more interesting than her Mother. How do I come by this perspective, especially...

BMW Chooses Texas-based GSD&M As Its New Ad Agency

Posted by: David Kiley on November 14

BMW North America selected GSD&M, Austin Texas as its new advertising agency and guardian of its more than 30-year old “Ultimate Driving Machine” positioning. It is coup for the...

Senate Bill Seeks To Shine A Brighter Light On Marketing To Children

Posted by: David Kiley on November 10

Association of National Advertisers lobbiest Dan Jaffe has responded by blog to a provision in the Senate Commerce, Justice and State Appropriations bill, won by Iowa Senator Tom Harkin, that...

US Army Going For Team Approach?

Posted by: David Kiley on November 09

Ad Age reports that The U.S. Army has decided to ditch its "Army of One" theme. The Army is in the midst of a review for a new ad...

BMW Narrows To Two Agencies

Posted by: David Kiley on November 04

BMW's Agency Search Down To Two Finalists BMW of North America announced today that it has narrowed its selection to two finalists as it continues its search for a new...

Lugz Moves To A Cease-and-Desist Against Apple Over Ad Campaign

Posted by: David Kiley on November 04

In an effort to protect their intellectual property and rights under the Copyright Act, JSSI, the makers of Lugz footwear has issued a ‘cease and desist’ letter to Apple and...

VW Film Shorts Less Than Sweet

Posted by: David Kiley on November 03

Volkswagen’s latest push into Net film advertising is short, or shall I shay “shorts,” but not always so sweet. The German automaker, which is struggling amidst a sales and...