Posted by: David Kiley on October 18, 2005
ONe of my favorite times to blog is after I open my mail. Today, I unpacked a box of Vava water. “New Natural Spring Bottled Water is First To Use Vibrational Therapy to Bring About a Targeted Physiological Response at Cellular Level.”
Give me a break. “Vibrational therapy changes the the crystallization of the water, which can bring about a physiological response starting at a targeted cellular level thereby enhancing the body’s performance…this vibrational technology originated in Europe and recently arrived in the United States.” Oh well….if its European….alright then!
At between $2.00 and $3.00 for a half liter, the only physiological sensation I would feel is my pocket being picked.
I don’t mind the bottled water market. But let’s face it. It’s all about the package. People buy bottled water for the convenient package and because they often don’t trust the water in their workplace or a public fountain.
This PR blather, though, is over the top. It makes vodka marketing look downright reasonable. The best part about the six-pack sample they sent me is that I won’t have to buy any water today.