Water Marketing Can be Too Absurd For Words. But I'll Try.

Posted by: David Kiley on October 18, 2005

vava-image-1.jpg

ONe of my favorite times to blog is after I open my mail. Today, I unpacked a box of Vava water. “New Natural Spring Bottled Water is First To Use Vibrational Therapy to Bring About a Targeted Physiological Response at Cellular Level.”

Give me a break. “Vibrational therapy changes the the crystallization of the water, which can bring about a physiological response starting at a targeted cellular level thereby enhancing the body’s performance…this vibrational technology originated in Europe and recently arrived in the United States.” Oh well….if its European….alright then!

At between $2.00 and $3.00 for a half liter, the only physiological sensation I would feel is my pocket being picked.

I don’t mind the bottled water market. But let’s face it. It’s all about the package. People buy bottled water for the convenient package and because they often don’t trust the water in their workplace or a public fountain.

This PR blather, though, is over the top. It makes vodka marketing look downright reasonable. The best part about the six-pack sample they sent me is that I won’t have to buy any water today.

Reader Comments

Lauren Clarke-Bennett

November 1, 2005 5:03 PM

I am the Founder and CEO of Vava water, which has become a passion for me because of my own health issues. Several years ago I contracted Lyme’s disease and Babesiosis (tick borne Malaria). The Lyme’s went undiagnosed and I became extremely sick from the toxins of the Lyme’s. After a year of antibiotics and some relief, I was diagnosed with Ankylosing Spondylitis a potentially devastating Arthritic condition. I was then introduced to the therapy that we now use in Vava water. It is an FDA/ IRB approved therapy. Part of the protocol is to charge water with therapeutic electromagnetic frequencies. Consuming this water, with the stored information, can help the body to Detox and allow the organ systems to return to their optimal efficiency. Not only did my physical health dramatically improve but I also experienced less anxiety and a general feeling of well being. These experiences inspired the development of Vava water.

Vava water is not just another water. That is why we have to spend time educating all consumers. Perhaps we should find a simpler way to express the potential benefits of Vava to journalists and hence consumers. Although packaging and marketing is an important aspect of branding, any way we write it, the fact is that we don’t have to rely on them to differentiate our water. There is a growing category of “enhanced bottled waters” and it is important to educate consumers about their choices, including the potential benefits of Vava water and vibrational therapy. Vava water is the first bottled water to offer the targeted benefits of using this therapy. That, in itself, is enough to distinguish our brand. I am excited to share this information with consumers and hope that people will look to be educated more in this cutting edge technology.

Sincerely,
Lauren Clarke-Bennett

Lauren Clarke-Bennett

November 4, 2005 1:18 PM

I posted this several days ago but it was not published. I am posting again as I believe the information is important.
I am the Founder and CEO of Vava water, which has become a passion for me because of my own health issues. Several years ago I contracted Lyme’s disease and Babesiosis (tick borne Malaria). The Lyme’s went undiagnosed and I became extremely sick from the toxins of the Lyme’s. After a year of antibiotics and some relief, I was diagnosed with Ankylosing Spondylitis a potentially devastating Arthritic condition. I was then introduced to the therapy that we now use in Vava water. It is an FDA/ IRB approved therapy. Part of the protocol is to charge water with therapeutic electromagnetic frequencies. Consuming this water, with the stored information, can help the body to Detox and allow the organ systems to return to their optimal efficiency. Not only did my physical health dramatically improve but I also experienced less anxiety and a general feeling of well being. These experiences inspired the development of Vava water.

Vava water is not just another water. That is why we have to spend time educating all consumers. Perhaps we should find a simpler way to express the potential benefits of Vava to journalists and hence consumers. Although packaging and marketing is an important aspect of branding, any way we write it, the fact is that we don’t have to rely on them to differentiate our water. There is a growing category of “enhanced bottled waters” and it is important to educate consumers about their choices, including the potential benefits of Vava water and vibrational therapy. Vava water is the first bottled water to offer the targeted benefits of using this therapy. That, in itself, is enough to distinguish our brand. I am excited to share this information with consumers and hope that people will look to be educated more in this cutting edge technology.

Sincerely,
Lauren Clarke-Bennett

shirlee

February 15, 2006 5:47 AM

what are theraputic electromagnetic frequencies

alonzo mitz

February 15, 2006 5:52 AM

lauren bennet hello i am an ex pro football player who would love to try your water can you please send me some atthe following address and if it work i would be delighted to promote your product at a reason price and i have access to many old and new players who would try your product as well thank alonzo mitz

Janis Cox

February 15, 2006 5:57 AM

It takes aprox. 1.5 million barrels of oil per year to package bottled water. The cost of the water in it's self is rediculous. Get a filtration system for your home....save money, save the environment. Bottled water is nothing more than a convenience. Most is only "filtered" water anyway. Get off your lazy butt and filter your own water. Peace!

Adolph Lyons

February 15, 2006 5:58 AM

This concept of water treatment is worth my investigating, Please someone explain this process. May be worth investing in a system or product that can sell Itself with healthy benifits. May be closer to the Fountain Of Youth.

artie

February 15, 2006 7:25 AM

the only reason i drink bottle water, tap water at times taste nasty. i dont trust it upstate ny the birds drop droppins in the water. they dont tell you about that. so give me a break. artie

Dennis

February 15, 2006 10:28 AM

Some wiseman said a fool is born every minute. I believe that these claims are like the snake oil doctors of old. Save your money buy a reverse oismosis system for your tap water is you must and make your own processed water.

nivram Nahanrac

February 15, 2006 11:45 AM

If I ever read a bunch of bull this has to be it!!! Water with magnetic benefits within. How stupid are we the public supposed to be?

steve

February 15, 2006 11:56 AM

lauren,
i empathize with your health problems. i lost a close relative to lyme disease.
however, because you drank vava water, surely you aren't trying to convince people based on this samle of one, that your brand 1.was responsible for curing you, and 2. that it is likely(almost anything is possible) that vava will have health benefits for them.
you do not sound disingenuous in your letter of nov. 1, 2005, but don't you realize this is bad marketing and worse science?
steve josepph

CINDY

February 15, 2006 1:31 PM

HA HA HA HA HA HA HA HA HA

Keith

February 15, 2006 3:42 PM

Sounds too good to be true. Sounds like a Snale Oil salesman from the old wild west. I may as well buy the Statue of Liberty if I believe that this bottled water cure any thing other than thirst. For all any one knows this could be tap waster from France. OH LA LA.

Doug

February 15, 2006 10:45 PM

This is such a bunch of crap

ROBERT

February 16, 2006 12:07 AM

DISTILLED IS AND WILL ALWAYS BE BETTER THAN THE
OTHER BOTTLED WATERS....EXCLUDING SMART, VAVRA ETC OF COURSE

Robert Sholaas

February 16, 2006 2:38 PM

Regarding bottled water--P.T. Barnum was right. There's a sucker born every minute. Magnetic vibration treatment? Sure. The world is one giant magnet. So why pay to have some charlatan do it for you. Water has no magnetic properties anyway--so why bother.

Kristine

February 16, 2006 2:48 PM

I am always amazed by what people will believe/buy. For those of us who have a passion for the poor it is frustrating to see Americans being ripped off by purchasing tap water in bottles. Think of the impact on the hungry we all could make if we stopped the water buying madness and diverted those funds to the local food shelf.

Ray Kuehn

February 16, 2006 2:53 PM

I understand why you tell us how great your product is.However, it's the same old story, the manufacturer testing their own product then telling everyone how wonderful it is. Would we expect anything different? Show us medical proof arrived at by independant tests performed by a reliable organization such as Consumer Reports.
Sorry,Vava may be all you claim but for the price the consumer deserves more than the CEO opinion.

Ray Kuehn

Jerlynn Haile

February 16, 2006 3:31 PM

Dear Lauren,

I am interested in your water, would you e-mail information to me please. I do have health issues an I'm very interested in this water. In my search for healthy water products, cost and availability tend to hender some very good products.

I look forward to hearing from you.

Thanks
Jerlynn

Ann Francis

February 16, 2006 3:57 PM

To the CEO Of Vava Water:

May I use your post as an example of persuasive writing? My English class is learning about supporting details.

I do have a couple questions to ask first. You note that the therapy used in VAVA water has been approved by the FDA. Has the therapy been approved in the form in which you use it in your water? Also, since some may infer that they too will get the same amazing health results you achieved, I need to ask if any comprehensive studies have been conducted to verify the accuracy of their inferences.

Steve Addante

February 16, 2006 4:05 PM

We have been using Water which is enhanced with a magnetic charge.... actually using it for years.
If you measure your health by the $$ spent for medicine, doctor visits, etc...the with out a doubt it has improved the health of our family.
The Water system is call PiMag... we were so impressed we decided to help launch this product in North America...... The cool thing is that it costs less than 12 cents a gallon to drink, enjoy and get healthy.

Compare that with any priced bottled water !
Anyone can acquire the same system we have.... for more info.. please call 815 636 0835.

Steve
International Wellness Home Consultant

Heidi

February 16, 2006 5:34 PM

I notice your sales pitch is extremely carefully worded to give us anecdotes instead of true research. If you were willing to go out on a limb and make claims that are verifiable as to what the water will do for the people who use it and back it up with legitimate research, you might have a little credibility.

As someone with an autoimmune disease, I resent the sleazy snake oil tactics and am offended by folks trying to pick our pockets while we are desperate for real scientific developments.

Harold Thibodeaux

February 16, 2006 6:07 PM

How can we sell water or get stocks.

jnz

February 16, 2006 6:21 PM

People are just plain stupid to buy water

marcia

February 16, 2006 8:41 PM

I hear people complain about the cost of gasoline while they are drinking their bottled water. I like to tell them that it is not as much as the bottled water they are drinking.

Lauren

February 16, 2006 8:55 PM

Right! Do Dogs have wings? Packaged water is handy for indivuals who want convenience, but give me a break, please, I read where a guy started his Spring Water Company "Esoh Retaw" (Water Hose backwards)filling clear plastic containers. Made some big bucks, too!

Except for convenience, the scam is How Much Money can we get from stupid people?

James

February 16, 2006 8:59 PM

Every day we hear another remedy for the ailing.Now its water, tomorrow it will be candy. Give me a break. If tap water were no good we would all die. Do we see any ingredients labels on the side of water bottles? We have NO idea where these people are getting this water. Very simply put people are getting ripped off and its not fair. U have a right to complain about this or simply don't buy it. As for the therapy water, that is stupid...

GH

February 16, 2006 9:11 PM

Water in its natural pure state canot be improved on. Most bottled water comes from the tap anyway. Viberation therapy is what happens to water when it travels 100 miles down a white water stream. Any inprovement disapates quickly. The days of good water to the puplic are gone. You can dress up a cowboy in a three piece suit and he looks better but he is still the same ol cowboy with the poopie on the boots. Its all about packaging

Lee Levy

February 16, 2006 9:16 PM

I too have lymes and I always thought this bottled water is no better than my tap water from my kitchen and less beneficial. I know for a fact that many others think the same and only the uneducated many, the flock, if you please, being easily convinced and swayed by constant commercialized advertisements will believe that the bottled water is healthier for them and they will live longer.
Lee

Carlos Vidal

February 16, 2006 9:39 PM

A much more clear explanation will be for Vava Water and for consumers very, very much benefitial.
I encourage this company to do it, once we know the What, Why and How we should trust.
Don't you care about let it go, Fidelity coming from trust never flows.

Mark Eisen, MD

February 16, 2006 11:28 PM

I have been practicing holistic medicine for over twenty years and I have to strongly agree with David Kiley on this issue, though only with his complaint about pricing and hype. Access to clean water is a sacred right for every human being. The rampant pollution of our aquasystems is one of the greatest catastrophies we face. However water which should be available for all is being sold at ususious prices--far more than the cost of a barrel of oil for the same amount. You can purchase two or three liters of Coca Cola for under a dollar, yet Coke's Dasani water costs $1.29 or more perliter. Remember that the Coke has actual ingredients apart from water. And recall that most bottled water has been distilled first (all the living mineral/ionic structure has been compromised). The sale of water has become a true racket and many who need clean (including freedom from chlorine, chloramine and fluoride)drinking water cannot have it.

On the other hand, the claims made by the president of Vava water have the typical ring of hype. We seem to have lost all sense of decency and proportion. Vava does not go thraough a dollar or more per pint of treated water with electromatism (more likely a few cents worth) to justify it's prices. It does have a beautiful bottle design if that's what you want to pay for. It is priced for those who have novelty money (though I'm certain I'll catch loads of flack for saying so). I wonder about how Vava gained FDA approval for therapeutic or hygienic use and how it passed Investigational Review Boards for a specific use. I would like to ask Ms. Clark-Bennett to clearly document how the "FDA/IRB" approval in any way applies specifically to Vava and its processes or if it is simply about a generic process of exposre of water to some sort of electromagnetic forces or frequencies that was shown to have some sort of effect, whether small or large, that was deemed at least not harmful, and possibly useful in water purification. In all my years of deep concern about water quality I have never heard of the claim she makes about the FDA/IRBs and which she attributes directly to her product as if it was specifically approved by these groups for a therapeutic purpose. I invite her to provide very specific and detailed information to support the link betweeen FDA approval and her product. I am very doubtful this could be so yet I admit that I don't know enough about the details of her claim.

However, I do know a great deal about how natural remedies and hygienic agents are repeatedly promoted at top dollar for as long as capital gain can be exploited. I have seen shark cartilage, laetrile, every kind of algae and coral, guggul, shardunika, St. John's Wort, Calcium, soy, amazon teas and others touted for their miracle cures that have not only not stood up to scrutiny, but have maintained the most extravagant claims to the end. I am certain that each of these therapies works very well for a portion of the people who use it. I am not suggesting in the least that this is placebo effect. Yet I feel certain after many years of working with patients seeking healthier bodily, soul and spiritual integration that there are oodles of waters that will also wash out toxins and help us towards wellness every bit as well as Vava.

The above writer attributes her cure to a special water. As Ms. Clarke-Bennett has shared her medical history with the public I wonder what other intense therapeutic measures, both conventional and complementary she partook in at the same time she drank the healing water? Does she make her water freely available to others suffering from Lyme disease, especially those who cannot afford it? Or is there merely a carrot of temptation held out to those who may need it. Does her company fund proper studies into the physiologic effects of her natural water versus others (I am not suggesting for a minute that is be via traditional channels, nor that it be done by true believers in the product nor sceptics about it)?

The healthy scientific mind, (I mean this to include physical investigation, research in the realm of the soul/psyche and some sort of understanding of the reality of spirit in the world) concerned with the nature of the world, suspends belief and searches for the truth rather than appeal to emotions, a most manipulative form of advertising. There are such researchers out there, and the studies should be done. In the meantime I will continue to tell my patients to use water filters, purchase spring waters that are bottled at their source and that have analyses on their labels as is universally done in Europe. It is an insult to persons striving towards health to entice them with individual claims of cure--it demeans natural human dignity and plays the other for a fool.

Some will say that I am against a product they love and only want conventional research to dominate the market, or that I couldn't be a true holistic practitioner if I think this way. Nothing is further from the truth. My dedication to a true revolution in understanding the nature, origin and therpies for the relief of human suffering and disease is complete. I have met those who swear by Vava or some other power fortified water irradiated with fluorite, quartz or some miraculous calcium. I have seen too may patients and friends jump on the latest scheme of selling the next great product--they push it on everyone, myself included, yet rarely can give the least discussion as to how or why the remedy or supplement may work, what its virtues and qualities may be, etc. Instead they tell you it is an immune booster, releases endorphins, engenders serotonin, lowers your glucose, increases your testosterone, is a life extender, an anti-aging miracle, destroys yeast or other pathogens or reprograms your DNA. Whew!

I apologize for any insult that may have been taken by the president of Vava and I beg her to examine in her ethical-moral structure how she is trying to influence suffering human beings with her claims about her product. Perhaps she is in the end only interested in sales figures. Of course this remonstrance is directed to a far greater audience of natural product manufacturers and their more pervasive colleagues at Coca Cola and the like. Ms Clarke-Bennett, please do it for yourself and do it for the world.

Yours in Peace. Mark Eisen, MD

Michael DiPaula DDS

February 16, 2006 11:35 PM

I have been teaching, writing, and sharing many aspects and advantages of using vibrational energy medicine. Natural energy has been a passion of mine for about 10 years.I have seen the positive affects of natural vibrational energy on my patients and friends. I can attest to the potential of water with energy components.

However, I do have concerns about using water in a pre-bottled delivery system, for the frequencey does lose its value with time for water is a vital dynamic entity. It does have the tendency to recluster and change properties in a few days. Also,any storage in plastic containers adds additional risk of petrochemical and lead leaching of the plastic, besides the great risk to the environment with additional plastic going into the landfills. This is a major pitfall of any pre-bottled water,whether quality frequency water or chemical loaded tap water.

The secret is to filter and add the vibrational far-infrared energy and magnetic components just before consumption. If one does this and waters plants , it is easy to see plants double in size in several days compared to control plants watered with non-energized water.

I have been using Pi-mag water that is produced with the Nikken pi-mag water bottles and filters for several years at pennies a glass verses multiple dollars a bottle with tremendous success.

NOT ONLY IS A PRE-BOTTLED FORMAT DANGEROUS, BUT IT IS OUTRAGEOUSLY COSTLY AND INEFFICIENT A DELIVERY SYSTEM.

I DO ENDORSE THE CONCEPT OF VAVA WATER AS PROBABLY BETTER THAT CHEMICAL LOADED TAP WATER, BUT AT SUCH COST AND POTENTIAL BOTTLE RISK, WOULD NEVER SWITCH NOR ENDORSE VAVA OVER tHE PI WATER FROM A NIKKEN SYSTEM.

AGAIN, THE VALIDITY OF HEALTH AND WELLNESS BENEFITS OF VIBRATIONAL FREQUENCY ENERGIZED WATER IS A FACT THAT CANNOT BE DENIED BY ANYONE THAT HAS EXPERIENCED IT.

BEST IN HEALTH,

MICHAEL DI PAULA DDS

Bill Bastian

February 16, 2006 11:54 PM

Sounds like Bullwinkle to me

David Gibson

February 17, 2006 3:05 AM

How wonderful it is, that we have these alternative therapies brought to us by concerned folks like Mr. Bennett. I'm very convinced, that the goals of these company founders, are to try and help us maintain a healthy vibrant life, into our golden years. It is very sad, when we see a loved one suffering, and we know of a possible therapy that may help, but we cannot get that loved one to commit to trying it, because of the negative vibrations from our scientific, pharmaceutical health community, ( our wonderful doctors, and nurses), and to add to it, the mainstream media sources, parroting these sometimes, blind guides.(blinded by science) We cannot possibly live our lives twice, once with a certain therapy, and then once without, for the benefit of scientific studies to prove whether our money is well spent. Studies have been done on twins, but many of these are flawed by many factors. So, until our creator, dispenses his mighty power, reversing the aging process, putting and end to death causing diseases, rebuilding us back to vibrant youth, a healing of people beyond what we see today, and even bringing those already dead in the graves, and in the sea, back to life, we will just have to keep choosing our methods of caring for ourselves, by trial, and error the best way we know how. I hope this product will work for those who can afford it, and I hope the efforts of this company, will be to help those who cannot afford it.

With Love,
David Gibson

Mike Smith

February 17, 2006 5:40 AM

I'm sorry you have experienced such ailments in your life....and truly believe your new "ISO" water treatment is amazing. "ISO" water by the way is a new name I came up with to describe my "Inner Moral Well Being".. My motto is ISO happy I will not be buying your ISO Water. But in your case it might just stand for "Indian Snake Oil".

Barbara

February 17, 2006 5:55 AM

That is ridiculous. The water quality in my area is superb and I have a filter on my fridge. I bet my water is better than your water.

Bottled water as a convenience item is great, but as an all the time item, it is just another way to scam consumers.

Bill

February 17, 2006 10:50 AM

Have you looked into Coral calcium .This is sango coral, and is in small bags, a lot like tea bags but smaller. It has helped millions around this globe and is very inexpensive.

Mickey Duck

February 21, 2006 10:14 PM

Biggest load of moo-moo doo-doo since Clinton said he didn't have sex with Monica.

Is VAVA an acronym for Consumers Are Idiots?

How about a link to the FDA/IRB report? It's on the shelf right next to the report on the Roswell alien autopsies.

Did you know water is dangerous? It will make you explode. No, really. In high school, I injected a lab mouse with only 1/2 a bottle of bottled water. It exploded! Hey, they make lab rats drink the equivalent of a person drinking a bottle of hair dye every day for years and years to determine it's not safe, so what's half a bottle just once?

Anybody who buys this stuff is an idiot. Well, maybe not. I predict it will be off the shelves in no time. Buy one now, have a collector's item later. Kind of like the new Coke.

IDIOTS!

DRCLEAN

February 22, 2006 9:45 PM

IF ANYONE WANTS CLEAN WATER AT HOME AND YOU LIVE IN A CITY WHERE THE WATER IS TREATED. GET A CARBON FILTER, THAT WILL REMOVE ALL IMPURETIES AND THE COLORINE AS WELL. MOST COST UNDER 40 BUCKS AND SET ON YOUR SINK. THERE IS A DIVERTER THAT WILL ALLOW YOU TO WASH YOUR HANDS AND DISHES WITH THE TAP WATER AND WHEN YOU PULL THE DIRVERTER,,IT WILL FLOW THROUGH THE FILTER, AND WAL LA,,,YOU HAVE YOUR OWN BOTTLED WATER AT HOME. MOST CARBON FILTERS WITH FILTER 2000 TO 5000 GALLONS BEFORE BEING REPLACED. THEY ALSO MAKE THEM FOR INLINE ICEMAKERS. HOPE THIS HELPS SOMEONE. AND ANY LARGE BUILDING SUPPLY PLUMBLING STORE WILL HAVE THEM. LIKE LOWES OR HOME DEPOT.

Jim Hunt

February 25, 2006 3:18 AM

To the CEO of VAVA Water:

Ads like yours make me grateful that I studied chemistry...it helps me instantly recognize junk science.

Yours Truly,

Jim

Mr. J. P. Moneybags esq.

February 25, 2006 5:23 AM

Hey! Lauren Clarke-Bennett, Have I got a deal for you! How would you like to own your very own bridge located in, no where else but, magnificent New York City. Don't let this opportunity go by! Give me a call at 1-800-haa-haha

jacob

February 25, 2006 1:43 PM

Now more then once I have heard people defend the high cost of gas by comparing it to bottled water. first of all bottled water is not that expensive at all, at the major supermarket by my house you can buy 2 gallons of water for $1.50 also if you are trying to save money you can goto any dollar store and buy 2 gallons for $1.00 thats only .50cents per gallon. also gas isn't an impulse buy product like a fancy bottle of water. You have to remember noone supports theyre family from 1.5litter bottles of evian from 7eleven. obviously if you go that route you are paying too much for your water and I would only recommend this if you are thirsty and have no choice. otherwize .50cents /gallon at your local dollar store should work, I think its worth the cost over free or lower cost city tap water. also dont you think its funny that gas prices have trippled in 2 years, has inflation went up 300%??? I dont think so, it is so clear that the goverment is not doing its part in protecting our economy and citizens from price gouging, I most likely think the oil companys are paying g.w.bush and friends behind the table and bush is allowing them to merge, (like shell and chevron merger) and also I think bush is doing everything in his power to rip off the american people. I basically compare this situation to the same thing I experienced during the enron scandle, the price of electricity went sky high and my bill trippled as well just like the gas i use in my car is now, then later we figure out bush and friends con us, well if your not from california just feel lucky that your getting raped only on gas and didnt have to put up with this during enron, in california we are a democratic state so it doesnt suprise me we will see most punishment from bush.

Jim

February 25, 2006 9:25 PM

I bought six bottles of water for one reason ONLY,and that is if there is a problem with the water supply. I have better things to do with my money. If your that worried about tap water invest in a water filter under the kitchen fauucet. About $50 and lasts 6-10 months before you replace the filter...

Bruce

February 26, 2006 10:17 AM

I have the answer. Produce for yourself pure water,all the time,anywhere. Cost $.14 to $.25 a gallon.Go to www.IslandSky.com. This is no BS just a great new invention.

blackhand

February 26, 2006 6:33 PM

hey,

I mean come on. People, use your brains and do some research. Nikken, magnetics, voodoo, it's really all the same. If you want to purify your water and remove contaminants from it then I would recommend using reverse osmosis or distillation. Both proven technologies with lots of real testing and results. When I meet people selling what I call 'voodoo water' I like to ask them why the military and other government agencies don't use their technologies (vibration, nikken etc.). You get some interesting responses.
check this site out
http://www.chem1.com/CQ/magscams.html#DUBIOUS

Gabriel Aviles

February 26, 2006 8:29 PM

The only reason to buy bottled water is to avoid ingesting the chlorine and other chemicals that are added to the municipal water supply in some States, especially Fluoride, which is one of the most poisonous and toxic elements made by man. Fluoride is a byproduct of aluminum manufacturing and is used in rat poisoning amongst other products. Would you add rat poison to your daughters' water? Of course not! So why would you drink tap water if in your
State Fluoride is added to it? You want to drink safe water? Install a Reverse Osmosis system in your house, or drink distilled water only. Do you know how to spell Evian? Now, spell it backwards. Just about every country in Europe has banned the adding of Fluoride to their water supply. Why are we still poisoning our bodies?

Winny

February 27, 2006 3:01 AM

I do think that our water is polluted with toxins in the air and ground.How could it not be.Americans keep trashing and destroying our lands and you know that it is going to end up in our water.Even our food is polluted with chemicals and preservatives.We as Americans have to go back to some of the basics of growing our own foods and making sure our water is safe.We have our own well.But we live near a chemical plant.So I boil our water and This year were planting a bigger garden.

john

February 28, 2006 12:34 AM

Check out www.Rainsoft.com I have worked for this company for years. There whole home water systems are the best and cheaper then any home water system on the market. Most people think that bottle water is better because they cannot taste or smell clorine because bottle water is filtered with a charcol filter and the charcol does not remove but simpley masked the taste and smell.Most people think that because they do not drink much water that there tap water is fine. for anybody that cares about there family and there health do some research.Quick fact taking a 15 minute shower or bath your body will take in more chemicals from your water then drinking 8 glasses of water a day. you may not drink your water or like the taste of it but hopefully you take baths. buying a filter just for you sink is a waste if you really want good clean water
check-out the above web-site if you live in the middle Tenn area contact me and I will prove that what I said is the truth.

Kathleen

March 1, 2006 12:19 AM

Did you know that anyone, (you and/or I) can bottle the water from our own tap and sell it. It's perfectly legal-just glue a cute label on your recycled bottles and you Too could be a bottled Water Tycoon!. . .Let's ALL GET RICH!

BOB RICH

March 1, 2006 2:02 AM

try not taking bottle water tomexico or cancoon and dring thiers !

Irina

March 1, 2006 10:03 PM

By the way regarding the water...
1
Sidebar
Explore! Volume 15, Number 1 2006
Abstract
This particular article relates to a fundamental nature on
how MRET Activated water with the modified molecular
structure, physical and electrodynamic characteristics may
enhance specific molecular mechanisms in living cells. The
anomalous proton activity, electrodynamic characteristics
and viscosity of MRET Activated water provide some evidence
regarding its possible effect on electrical activity and
proper function of the cells. Most cells and tissues have electrical
properties relevant to their natural function. The living
cells and tissues have rather complex structure, consisting
of the folding membranes, the specialized connections, and
organelles. The localization of electrical properties is particularly
important, since each of the complex structures must
be expected to have a specific role in the electrical function
of the tissue. MRET Activated water with modified proton
activity and electrical conductivity can also have ability to
enhance a proton pump activity of the cells. As a result it
may lead to the restoration of the transduction signaling and
the restoration of normal cellular functions. The clinical
observation proves the validity of the proposed hyposisis.
MRET Activated Water is produced with the help
of patented (US Patent No. 6,022,479), non-chemical
Molecular Resonance Effect Technology (MRET) method.
The process of water activation induces the formation of
water molecular clusters similar to water molecular structures
found in living cells. The mechanism that explains
the effect of electromagnetic fields on water is related to
the existence of defects in molecular structure of water.
The stable structural changes in water were detected in
experiments by the UV luminescence spectrophotometer.
They have been attributed to different water structural
defects that include specific centers of luminescence. The
nuclear proton spins were considered to be a primary
targets of external magnetic fields, since proton lattice of
water molecules is unstable and asymmetric. The structural
metastability of water was associated with microscopic
orbital currents of protons in water-molecular hexagons,
and deviation from the stochiometric composition of
water. The effects of memory of water interacting with
electromagnetic fields were supposed to originate from the
oscillations of water-molecular hexagons.
The basic idea of Molecular Resonance Effect Technology
is the direct transmission of prerecorded molecular
activity signals to biological systems with the help of Activated
Water. These messages are imprinted in water during
the process of activation. The effect of MRET Activated
Water on molecular complexes, such as abnormal cells, can
be explained by the fundamental physical phenomenon
of electromagnetism, such as resonance, constructive and
destructive interference. Modern research in biophysics
proved that even slight change in molecular structure of
water could dramatically change physical and physiological
properties of water. Water has the capacity to receive, store
and to pass on information in the form of electromagnetic
signals. Among the works providing the evidence of “water
memory” effect is one published in the reputable magazine
Nature (Davenas, 1988). In that work there was identified
preservation of information in water about trace quantities
of some biologically active substances (i.e. its factual
chemical activation). That information was preserved even
after an ultimately strong dissolution, when molecules of
a dissolved substance in water were completely absent.
This work describes investigations in classical immunology
conducted by the scientific group of a French biochemist
J. Benveniste. He studied the effect on blood cells, called
basophiles, protein molecules specifically affecting these
cells and causing their specific response reaction, which is
called degranulation. Conventional biochemistry is based
upon the belief that the higher the concentration of such
proteins the higher the rate of such reactions. Accordingly,
with lower concentration the rate should also be lower. In
contrast to that, the experiments have revealed that at even
the strongest dissolution of protein molecules (antipolyglobulines)
when their relative concentration was lower
than 10-30 (which is equivalent to only one molecule per 70
liters of water!) a clearly pronounced effect of degranulation
of basophiles was observed. Since the volume of a pan
where the experiments were carried out was naturally much
lower than 70 liters, it means that there was not a single
protein molecule in the volume of water after repeated
dissolutions. It is proposed that the information retention
within water results from dynamic modification of the
molecular structure of water.
The Physiological Effect of
MRET Activated Water
© 2005 By Igor Smirnov, Ph.D. and M.S., USA and Peerayot Trongsawad, M.D., Thailand
2
Sidebar
Explore! Volume 15, Number 1, 2006
At the first glance, it appears that water cannot have any
long-term memory. It follows from simple estimates. For a
long time continuous (quasi crystalline) model of water was
the dominant one. Within the framework of this model the
spatial structure of potential energy for each one of H2O
molecules is nearly a periodical three-dimensional system
of pits and barriers. It is the result of a self-regulating movement
of all water molecules, which represents a combination
of two independent processes – vibration movement
in each one of potential pits and random (fluctuation) leap
into a neighboring pit. The average frequency of vibrations
in potential pits is approximately the same as the Debay
frequency in a solid body (about ≈ 1013 c-1). The average
duration of a leap into a neighboring potential pit is
equal ≈ 10-13 c. The average time of staying in one pit is
determined by the water temperature T and the energy of
activation ΔW ≈ 0.2 eV of the diffusion process (the height
of the barrier between neighboring pits). Staying within the
framework of this model it is easy to make a conclusion
that water memory must be preserved for not much longer
than the value , which is by many orders less than data
received in numerous experiments. There are two ways out
of this logical dead end: either the experiments are not reliable,
or the continuous model is incomplete (or wrong).
The increasing number of reliable experiments shows
that the continuous model is inadequate for the description
of water structure. Moreover, continuous non-structural
water (according to the data by the Nobel Prize
winner Juan Lee) should be not a liquid but a gas because
of a relative weakness of hydrogen links. The presence of
a spatial structure in a volume of water was first proved by
Bernal (1933). Calculations made on the basis of quantum
chemistry have shown that water molecules participate in
creation of molecular assemblies and may form different
types of associated molecules: “hydrol” H2O, “dehydrol”
(H2O)2, “trihydrol” (H2O)3 and so on. Further studies
have shown that even much larger associates (clusters)
may form in water from water molecules and their
structure resembles the form of small pieces of ice. As a
rule, these clusters are unstable and appear and disappear
spontaneously. The dynamics of such associates lies in the
basis of the cluster model of water (Nemetry, 1962). More
detailed studies, for example Samoilov, 1957, have shown
that the so-called “clathrate” model is the one closest to
reality. In its final form this model was developed by
Pauling (Pauling, 1959). The basis of the Pauling’s model
is the concept that unification of atoms of oxygen and
hydrogen can create spatial flexible tetrahedral frames.
Formation of a tetrahedral frame was due to the fact that
the natural spatial angle between OH-links in a free water
molecule H2O is equal to 104.5o, which is sufficiently
close to the exact value of the tetrahedral angle 109.5o. In
the joints of the crystalline frame there are very large (in
the scale of a water molecule) micro cavities (microscopic
empty spaces) with rigid atomic walls. The main elements
of this structure are right polyhedrons linked to each
other – dodecahedrons. Such systems are called “clathrate
hydrates”. The entire frame is held together by hydrogen
links. They fasten together a system of pentagonal dodecahedronic
polyhedrons from ions of oxygen and hydrogen,
which form the walls of the micro cavities. Each one of the
polyhedrons may be characterized by an inscribed sphere
with radius about Rc ≈ 2.6 A°. All polyhedrons have 12
pentagonal facets, 30 edges connecting these facets and
20 vertexes with 3 edges converging in each one of them.
On the vertexes of these polyhedrons there are 20 molecules
of water H2O, each one of which having three
hydrogen links. The space structure of the system of
clathrate hydrates in water is presented in Fig.1.
Beyond this frame there are quasi free molecules of
“regular” isotropic water, the features and the structure
of which approximately match the continuous
model. Micro cavities are linked to the outer space
by windows with diameter of about 2.5 A°, which is
slightly less than diameter of a water molecule (2R
≈ 2.76 A°). As a result, each of the micro cavities is
separated from “external” amorphous quasi free water
by a circular potential barrier with width about 0.13-
0.15 A° bounding each window. Relative quantity of
molecules of “frame” water at room temperature is
20-30% and it increases with lower temperatures. In
the volume of micro cavities one molecule of H2O,
CH4, O2 or N2 may be accommodated.
The results of direct measurements (Zenin, 1999)
have shown that optical properties of structured and
amorphous water at the same temperature differ by
a very large margin. Specifically, the difference in
characteristics for refraction of the clathrate frame
and amorphous water reaches in some cases 4-5%,
which testifies of spatial ordering of the clathrate
frame. The Pauling’s clathrate model explains very
well all features of water including its anomalous
Fig.1 The system of clathrate hydrates in water.
3
Sidebar
Explore! Volume 15, Number 1 2006
condensability. The DNA structure ideally matches
the spatial structure of such framed water, given that
each macromolecule of DNA regulates water at the
distance of up to 300-500 A° away from its surface.
Many works address the possibility of unification of
the Pauling’s model with the cluster model. In that
case, separate elements of clathrate frames may, from
time to time connect with each other by hydrogen
links and form groups with ordered structure (or
clusters). The examined features of spatial water
structure show that water molecules are always distributed
between two loosely connected systems: the
quasi amorphous non-structured water and the quasi
crystalline structured system of clathrate hydrates.
During the process of external influence on water
(activation) there is a significant change of its structure
and parameters. The hierarchical micro level of
the water structure is related to the processes of movement
and distribution of separate H2O molecules
between micro cavities of the spatial clathrate water
frame and quasi-amorphous non-structured water.
That micro level determines non-stationary evolution
of H2O molecules. The process of evolution is
determined by two possible directions: molecules can
leave the volume of quasiamorphous water, penetrate
the volume of these micro cavities and stay there for
a long time in hydrophobic form, or, to the opposite,
transfer from micro cavities into the volume of quasiamorphous
water. It is clear that the micro level of
water structure is distinguished by a much greater
stability with respect to effects of external influences.
With all external transformations of the clathrate
frame hydrophobic H2O molecules remain in a stable
state in the volume of micro cavities. Such stability
makes the micro level of water structure an effective
object for organization of a system of long-term water
memory. Such principle provides reliable binary system
of water memory: occupied clathrates and vacant
clathrates of water molecular structure. Another word
the presence of a clathrate frame of water may lead to
formation of long-term memory and to the recording
of information in it.
This property of water is especially important for
living organisms: on the one hand water acts as an
information carrier within the organism itself, while
on the other hand essential information necessary
for life is carried by water from the outside environment
into the living organism. It is generally known
that all metabolic reactions in living organisms take
place within colloidal solutions. In colloidal solutions
substances are dispersed in such a fine manner
that they can no longer be differentiated from
the liquid. Important examples are blood, plant
juices, etc. Disturbances of these colloidal systems,
or even worse, their total disruption are synonymous
with degenerative conditions of diseases. There is a
relationship between the health of living organisms
and the colloidal state in its tissues. The stability of
colloidal solutions stands in a direct physical relationship
to the molecular structure of water. It is important
for the stability of colloidal systems that the structure
of water exerts a great degree of organization upon
the colloidal particles. The extent and propagation of
such an ordered state throughout the water could be
described as its information content. Another word
the more organized the molecular structure of water
the more stable is colloidal system.
The association-induction (AI) hypothesis is based
on the concept that water in cells is in a unique
state and that the living state does not exist without
such water. This state is called polarized multilayers
and relies on the spacing of polarized groups on the
protein backbone that increases the effective distance
over which they affect water molecules. Water in polarized
multilayers is in a higher energy (activated) state
than in bulk water and can exclude solutes selectively.
The AI hypothesis affirms that the majority of intracellular
ions are adsorbed by charged sites on macromolecules;
the preferential adsorption of potassium ions (K+)
is possible due to the inductive effect of the neighboring
molecular groups that affect the electron densities
of carboxyl groups of proteins. Most of studies indicate
that normal proteins production in the body dependes
on the cellular metabolism and proper cell depolarization,
which activates voltage-gated [Ca.sup.2+] channels
as well as the normal transportation function.
It is scientificaly proved fact that electrical activity of
the cells has direct correlation with physical properties
(dielectric permittivity, electrical conductivity and
viscosity) of intracellular water. Extracellular water is
the main transportation agent in the body. The extracellular
water (fluid) plays an important role in both
direct and indirect transport in the cells. The cytosol
of animal cells contains a concentration of potassium
ions (K+) as much as 20 times higher than that in
the extracellular fluid. Conversely, the extracellular
fluid contains a concentration of sodium ions (N+)
as much as 10 times greater than that within the cell.
These concentration gradients are established by the
active transport of both ions. And, in fact, the same
transporter, called the Na+/K+
ATPase, does both jobs.
It uses the energy from the hydrolysis of ATP. For
example, the Na+/glucose transporter is used to actively
transport glucose out of the intestine and also out of
the kidney tubules and back into the blood.
One of the primary magneto biological mechanism
associates the effects of subtle magnetic fields with
altered states of liquid water in biological systems.
The structural changes in water that result from
the influence of external magnetic field are further
transmitted to the biological level, since water takes
part in a variety of metabolic reactions. The basic idea
4
Sidebar
Explore! Volume 15, Number 1, 2006
of Molecular Resonance Effect Technology (MRET)
is the direct transmission of prerecorded molecular
activity signals to biological systems with the help of
Activated water. Several tests presented below confirm
the alteration of the physical properties such as proton
dispersion, dielectric permittivity, electrical conductivity,
and viscosity of water after MRET treatment.
NMR test was conducted at the laboratory of
Department of Chemistry of San Diego State University
by Dr. Leroy Lafferty. The experimental data were
recorded on INOVA-500 spectrometer. Each sample
of MRET Activated and regular water was inserted
into 10-ml NMR test tube, and a 5-ml NMR tube
filled with D2O was then inserted into the 10-ml test
tube to provide a lock signal for the NMR. A 90° second
pulse was used for the experiment. Acquisition
time was set to 5.000 sec with one second delay, and
a spectral width of 8000.0 Hz was employed. Line
broadening was utilized and set to 0.2 Hz. Fourier
transformation was performed on each spec following
the scanning. Signal peak was observed for all samples,
indicating that both Activated and regular water
samples are free of detectable organics. Experimental
data revealed a consistent 2.1 times increase in the
width of proton peak in the line of NMR absorption
for the samples of Activated water in comparison with
a sample of regular water from the same source. This
fact provides evidence that proton activity in MRET
activated water is differing to compare with non-activated
water (Fig.2 ).
Nuclear Magnetic Resonance Test.
Another experiment was conducted at Moscow
State University, Russia under the supervision of Prof.
V. Vysotskii regarding the physical and the electrodynamic
characteristics of MRET Activated water. In order to
determine the characteristics of dielectric permittivity and
electrical conductivity of MRET Activated water the standard
method of measurement of impedance characteristics
of AC electrical current was used. The testing equipment
“Novocontrol” which includes generator of AC electrical
current, impedance analyzer, system of thermostatic
measurement chamber, and data analyzer was used for this
measurement procedure. This testing equipment allows
detecting and analyzing the power, electrical current, and
shift of the phase between electrical current and power.
Based on this experiment it was found that MRET activation
process changes dialectical permittivity and electrical
conductivity of water (Fig.3 ).
Test of Electrodynamic Characteristics of Water.
This experiment also provides information regarding the
changes of dielectric permittivity and electrical conductivity of
MRET Activated water depending on different time of storage
after activation process.
These anomalous electrodynamic characteristics of
MRET Activated water provide some evidence regarding its
possible effect on electrical activity of the cells. The relationship
between such electrodynamic characteristic of water as
dielectrical permittivity and biochemical activity of cells can
be explained with the analysis of dispersion characteristics of
deoxyribonucleids (DNA). Deoxyribonucleic acid (DNA) is
a high molecular biopolimer with a linear chain consisting of
alternating monomeric units – deoxyribonucleotides (shortly
– nucleotides). Four types of monomers are normally found
in natural DNA: deoxyadenosine monophosphate (adenine),
deoxyguanozin monophosphate (guanine), deoxytimidin
monophosphat (timine) and deoxycitidin monophosphate
(cytosine). The basis of an informational structure of a DNA
macromolecule is alteration of sequences of four basics –
A, G, T and C. This sequence determines the code of hereditary
information. In a double DNA spiral there is, on average,
about the same quantity of four main nucleotides, provided
that naturally the quantity of nucleotides included in their
respective complimentary pairs AT and GC is matched exactly.
The mole ratio of different pairs changes only slightly (by not
more than 2-5%) in different organisms and also from molecule
to molecule in same cells. In the process of forming DNA
spiral structure water surrounding a DNA spiral, plays a very
important role. In the absence of water (for example, on the
surface of covering glass) cross section of a molecule of DNA
assumes the ellipsoid shape. The distance between adjacent
pairs of nucleotides equals 3.4 A° and each turn of the spiral
contains 10 nucleotide pairs. A spiral with such parameters
represents the so-called “stretched” Bform of DNA, which is
an unstable meta stable form of a molecule, distinguished from
the stable “compressed” A-form with eleven nucleotides by one
full turn of the spiral and spiral step of 28 A°.
a b
a b
Distilled water (control sample) Distilled water after
MRET activation (30 minutes)
Fig. 2 NMR test result: A- sample of regular water, and B- sample of Activated water. Observe H1,
499.9189962 MHz for both samples. Proton dispersion in Activated water sample is increased.
Fig. 3 Measurements were conducted at 20°C. After MRET activation process, in the range
of frequencies f By the way regarding the water...
1
Sidebar
Explore! Volume 15, Number 1 2006
Abstract
This particular article relates to a fundamental nature on
how MRET Activated water with the modified molecular
structure, physical and electrodynamic characteristics may
enhance specific molecular mechanisms in living cells. The
anomalous proton activity, electrodynamic characteristics
and viscosity of MRET Activated water provide some evidence
regarding its possible effect on electrical activity and
proper function of the cells. Most cells and tissues have electrical
properties relevant to their natural function. The living
cells and tissues have rather complex structure, consisting
of the folding membranes, the specialized connections, and
organelles. The localization of electrical properties is particularly
important, since each of the complex structures must
be expected to have a specific role in the electrical function
of the tissue. MRET Activated water with modified proton
activity and electrical conductivity can also have ability to
enhance a proton pump activity of the cells. As a result it
may lead to the restoration of the transduction signaling and
the restoration of normal cellular functions. The clinical
observation proves the validity of the proposed hyposisis.
MRET Activated Water is produced with the help
of patented (US Patent No. 6,022,479), non-chemical
Molecular Resonance Effect Technology (MRET) method.
The process of water activation induces the formation of
water molecular clusters similar to water molecular structures
found in living cells. The mechanism that explains
the effect of electromagnetic fields on water is related to
the existence of defects in molecular structure of water.
The stable structural changes in water were detected in
experiments by the UV luminescence spectrophotometer.
They have been attributed to different water structural
defects that include specific centers of luminescence. The
nuclear proton spins were considered to be a primary
targets of external magnetic fields, since proton lattice of
water molecules is unstable and asymmetric. The structural
metastability of water was associated with microscopic
orbital currents of protons in water-molecular hexagons,
and deviation from the stochiometric composition of
water. The effects of memory of water interacting with
electromagnetic fields were supposed to originate from the
oscillations of water-molecular hexagons.
The basic idea of Molecular Resonance Effect Technology
is the direct transmission of prerecorded molecular
activity signals to biological systems with the help of Activated
Water. These messages are imprinted in water during
the process of activation. The effect of MRET Activated
Water on molecular complexes, such as abnormal cells, can
be explained by the fundamental physical phenomenon
of electromagnetism, such as resonance, constructive and
destructive interference. Modern research in biophysics
proved that even slight change in molecular structure of
water could dramatically change physical and physiological
properties of water. Water has the capacity to receive, store
and to pass on information in the form of electromagnetic
signals. Among the works providing the evidence of “water
memory” effect is one published in the reputable magazine
Nature (Davenas, 1988). In that work there was identified
preservation of information in water about trace quantities
of some biologically active substances (i.e. its factual
chemical activation). That information was preserved even
after an ultimately strong dissolution, when molecules of
a dissolved substance in water were completely absent.
This work describes investigations in classical immunology
conducted by the scientific group of a French biochemist
J. Benveniste. He studied the effect on blood cells, called
basophiles, protein molecules specifically affecting these
cells and causing their specific response reaction, which is
called degranulation. Conventional biochemistry is based
upon the belief that the higher the concentration of such
proteins the higher the rate of such reactions. Accordingly,
with lower concentration the rate should also be lower. In
contrast to that, the experiments have revealed that at even
the strongest dissolution of protein molecules (antipolyglobulines)
when their relative concentration was lower
than 10-30 (which is equivalent to only one molecule per 70
liters of water!) a clearly pronounced effect of degranulation
of basophiles was observed. Since the volume of a pan
where the experiments were carried out was naturally much
lower than 70 liters, it means that there was not a single
protein molecule in the volume of water after repeated
dissolutions. It is proposed that the information retention
within water results from dynamic modification of the
molecular structure of water.
The Physiological Effect of
MRET Activated Water
© 2005 By Igor Smirnov, Ph.D. and M.S., USA and Peerayot Trongsawad, M.D., Thailand
2
Sidebar
Explore! Volume 15, Number 1, 2006
At the first glance, it appears that water cannot have any
long-term memory. It follows from simple estimates. For a
long time continuous (quasi crystalline) model of water was
the dominant one. Within the framework of this model the
spatial structure of potential energy for each one of H2O
molecules is nearly a periodical three-dimensional system
of pits and barriers. It is the result of a self-regulating movement
of all water molecules, which represents a combination
of two independent processes – vibration movement
in each one of potential pits and random (fluctuation) leap
into a neighboring pit. The average frequency of vibrations
in potential pits is approximately the same as the Debay
frequency in a solid body (about ≈ 1013 c-1). The average
duration of a leap into a neighboring potential pit is
equal ≈ 10-13 c. The average time of staying in one pit is
determined by the water temperature T and the energy of
activation ΔW ≈ 0.2 eV of the diffusion process (the height
of the barrier between neighboring pits). Staying within the
framework of this model it is easy to make a conclusion
that water memory must be preserved for not much longer
than the value , which is by many orders less than data
received in numerous experiments. There are two ways out
of this logical dead end: either the experiments are not reliable,
or the continuous model is incomplete (or wrong).
The increasing number of reliable experiments shows
that the continuous model is inadequate for the description
of water structure. Moreover, continuous non-structural
water (according to the data by the Nobel Prize
winner Juan Lee) should be not a liquid but a gas because
of a relative weakness of hydrogen links. The presence of
a spatial structure in a volume of water was first proved by
Bernal (1933). Calculations made on the basis of quantum
chemistry have shown that water molecules participate in
creation of molecular assemblies and may form different
types of associated molecules: “hydrol” H2O, “dehydrol”
(H2O)2, “trihydrol” (H2O)3 and so on. Further studies
have shown that even much larger associates (clusters)
may form in water from water molecules and their
structure resembles the form of small pieces of ice. As a
rule, these clusters are unstable and appear and disappear
spontaneously. The dynamics of such associates lies in the
basis of the cluster model of water (Nemetry, 1962). More
detailed studies, for example Samoilov, 1957, have shown
that the so-called “clathrate” model is the one closest to
reality. In its final form this model was developed by
Pauling (Pauling, 1959). The basis of the Pauling’s model
is the concept that unification of atoms of oxygen and
hydrogen can create spatial flexible tetrahedral frames.
Formation of a tetrahedral frame was due to the fact that
the natural spatial angle between OH-links in a free water
molecule H2O is equal to 104.5o, which is sufficiently
close to the exact value of the tetrahedral angle 109.5o. In
the joints of the crystalline frame there are very large (in
the scale of a water molecule) micro cavities (microscopic
empty spaces) with rigid atomic walls. The main elements
of this structure are right polyhedrons linked to each
other – dodecahedrons. Such systems are called “clathrate
hydrates”. The entire frame is held together by hydrogen
links. They fasten together a system of pentagonal dodecahedronic
polyhedrons from ions of oxygen and hydrogen,
which form the walls of the micro cavities. Each one of the
polyhedrons may be characterized by an inscribed sphere
with radius about Rc ≈ 2.6 A°. All polyhedrons have 12
pentagonal facets, 30 edges connecting these facets and
20 vertexes with 3 edges converging in each one of them.
On the vertexes of these polyhedrons there are 20 molecules
of water H2O, each one of which having three
hydrogen links. The space structure of the system of
clathrate hydrates in water is presented in Fig.1.
Beyond this frame there are quasi free molecules of
“regular” isotropic water, the features and the structure
of which approximately match the continuous
model. Micro cavities are linked to the outer space
by windows with diameter of about 2.5 A°, which is
slightly less than diameter of a water molecule (2R
≈ 2.76 A°). As a result, each of the micro cavities is
separated from “external” amorphous quasi free water
by a circular potential barrier with width about 0.13-
0.15 A° bounding each window. Relative quantity of
molecules of “frame” water at room temperature is
20-30% and it increases with lower temperatures. In
the volume of micro cavities one molecule of H2O,
CH4, O2 or N2 may be accommodated.
The results of direct measurements (Zenin, 1999)
have shown that optical properties of structured and
amorphous water at the same temperature differ by
a very large margin. Specifically, the difference in
characteristics for refraction of the clathrate frame
and amorphous water reaches in some cases 4-5%,
which testifies of spatial ordering of the clathrate
frame. The Pauling’s clathrate model explains very
well all features of water including its anomalous
Fig.1 The system of clathrate hydrates in water.
3
Sidebar
Explore! Volume 15, Number 1 2006
condensability. The DNA structure ideally matches
the spatial structure of such framed water, given that
each macromolecule of DNA regulates water at the
distance of up to 300-500 A° away from its surface.
Many works address the possibility of unification of
the Pauling’s model with the cluster model. In that
case, separate elements of clathrate frames may, from
time to time connect with each other by hydrogen
links and form groups with ordered structure (or
clusters). The examined features of spatial water
structure show that water molecules are always distributed
between two loosely connected systems: the
quasi amorphous non-structured water and the quasi
crystalline structured system of clathrate hydrates.
During the process of external influence on water
(activation) there is a significant change of its structure
and parameters. The hierarchical micro level of
the water structure is related to the processes of movement
and distribution of separate H2O molecules
between micro cavities of the spatial clathrate water
frame and quasi-amorphous non-structured water.
That micro level determines non-stationary evolution
of H2O molecules. The process of evolution is
determined by two possible directions: molecules can
leave the volume of quasiamorphous water, penetrate
the volume of these micro cavities and stay there for
a long time in hydrophobic form, or, to the opposite,
transfer from micro cavities into the volume of quasiamorphous
water. It is clear that the micro level of
water structure is distinguished by a much greater
stability with respect to effects of external influences.
With all external transformations of the clathrate
frame hydrophobic H2O molecules remain in a stable
state in the volume of micro cavities. Such stability
makes the micro level of water structure an effective
object for organization of a system of long-term water
memory. Such principle provides reliable binary system
of water memory: occupied clathrates and vacant
clathrates of water molecular structure. Another word
the presence of a clathrate frame of water may lead to
formation of long-term memory and to the recording
of information in it.
This property of water is especially important for
living organisms: on the one hand water acts as an
information carrier within the organism itself, while
on the other hand essential information necessary
for life is carried by water from the outside environment
into the living organism. It is generally known
that all metabolic reactions in living organisms take
place within colloidal solutions. In colloidal solutions
substances are dispersed in such a fine manner
that they can no longer be differentiated from
the liquid. Important examples are blood, plant
juices, etc. Disturbances of these colloidal systems,
or even worse, their total disruption are synonymous
with degenerative conditions of diseases. There is a
relationship between the health of living organisms
and the colloidal state in its tissues. The stability of
colloidal solutions stands in a direct physical relationship
to the molecular structure of water. It is important
for the stability of colloidal systems that the structure
of water exerts a great degree of organization upon
the colloidal particles. The extent and propagation of
such an ordered state throughout the water could be
described as its information content. Another word
the more organized the molecular structure of water
the more stable is colloidal system.
The association-induction (AI) hypothesis is based
on the concept that water in cells is in a unique
state and that the living state does not exist without
such water. This state is called polarized multilayers
and relies on the spacing of polarized groups on the
protein backbone that increases the effective distance
over which they affect water molecules. Water in polarized
multilayers is in a higher energy (activated) state
than in bulk water and can exclude solutes selectively.
The AI hypothesis affirms that the majority of intracellular
ions are adsorbed by charged sites on macromolecules;
the preferential adsorption of potassium ions (K+)
is possible due to the inductive effect of the neighboring
molecular groups that affect the electron densities
of carboxyl groups of proteins. Most of studies indicate
that normal proteins production in the body dependes
on the cellular metabolism and proper cell depolarization,
which activates voltage-gated [Ca.sup.2+] channels
as well as the normal transportation function.
It is scientificaly proved fact that electrical activity of
the cells has direct correlation with physical properties
(dielectric permittivity, electrical conductivity and
viscosity) of intracellular water. Extracellular water is
the main transportation agent in the body. The extracellular
water (fluid) plays an important role in both
direct and indirect transport in the cells. The cytosol
of animal cells contains a concentration of potassium
ions (K+) as much as 20 times higher than that in
the extracellular fluid. Conversely, the extracellular
fluid contains a concentration of sodium ions (N+)
as much as 10 times greater than that within the cell.
These concentration gradients are established by the
active transport of both ions. And, in fact, the same
transporter, called the Na+/K+
ATPase, does both jobs.
It uses the energy from the hydrolysis of ATP. For
example, the Na+/glucose transporter is used to actively
transport glucose out of the intestine and also out of
the kidney tubules and back into the blood.
One of the primary magneto biological mechanism
associates the effects of subtle magnetic fields with
altered states of liquid water in biological systems.
The structural changes in water that result from
the influence of external magnetic field are further
transmitted to the biological level, since water takes
part in a variety of metabolic reactions. The basic idea
4
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Explore! Volume 15, Number 1, 2006
of Molecular Resonance Effect Technology (MRET)
is the direct transmission of prerecorded molecular
activity signals to biological systems with the help of
Activated water. Several tests presented below confirm
the alteration of the physical properties such as proton
dispersion, dielectric permittivity, electrical conductivity,
and viscosity of water after MRET treatment.
NMR test was conducted at the laboratory of
Department of Chemistry of San Diego State University
by Dr. Leroy Lafferty. The experimental data were
recorded on INOVA-500 spectrometer. Each sample
of MRET Activated and regular water was inserted
into 10-ml NMR test tube, and a 5-ml NMR tube
filled with D2O was then inserted into the 10-ml test
tube to provide a lock signal for the NMR. A 90° second
pulse was used for the experiment. Acquisition
time was set to 5.000 sec with one second delay, and
a spectral width of 8000.0 Hz was employed. Line
broadening was utilized and set to 0.2 Hz. Fourier
transformation was performed on each spec following
the scanning. Signal peak was observed for all samples,
indicating that both Activated and regular water
samples are free of detectable organics. Experimental
data revealed a consistent 2.1 times increase in the
width of proton peak in the line of NMR absorption
for the samples of Activated water in comparison with
a sample of regular water from the same source. This
fact provides evidence that proton activity in MRET
activated water is differing to compare with non-activated
water (Fig.2 ).
Nuclear Magnetic Resonance Test.
Another experiment was conducted at Moscow
State University, Russia under the supervision of Prof.
V. Vysotskii regarding the physical and the electrodynamic
characteristics of MRET Activated water. In order to
determine the characteristics of dielectric permittivity and
electrical conductivity of MRET Activated water the standard
method of measurement of impedance characteristics
of AC electrical current was used. The testing equipment
“Novocontrol” which includes generator of AC electrical
current, impedance analyzer, system of thermostatic
measurement chamber, and data analyzer was used for this
measurement procedure. This testing equipment allows
detecting and analyzing the power, electrical current, and
shift of the phase between electrical current and power.
Based on this experiment it was found that MRET activation
process changes dialectical permittivity and electrical
conductivity of water (Fig.3 ).
Test of Electrodynamic Characteristics of Water.
This experiment also provides information regarding the
changes of dielectric permittivity and electrical conductivity of
MRET Activated water depending on different time of storage
after activation process.
These anomalous electrodynamic characteristics of
MRET Activated water provide some evidence regarding its
possible effect on electrical activity of the cells. The relationship
between such electrodynamic characteristic of water as
dielectrical permittivity and biochemical activity of cells can
be explained with the analysis of dispersion characteristics of
deoxyribonucleids (DNA). Deoxyribonucleic acid (DNA) is
a high molecular biopolimer with a linear chain consisting of
alternating monomeric units – deoxyribonucleotides (shortly
– nucleotides). Four types of monomers are normally found
in natural DNA: deoxyadenosine monophosphate (adenine),
deoxyguanozin monophosphate (guanine), deoxytimidin
monophosphat (timine) and deoxycitidin monophosphate
(cytosine). The basis of an informational structure of a DNA
macromolecule is alteration of sequences of four basics –
A, G, T and C. This sequence determines the code of hereditary
information. In a double DNA spiral there is, on average,
about the same quantity of four main nucleotides, provided
that naturally the quantity of nucleotides included in their
respective complimentary pairs AT and GC is matched exactly.
The mole ratio of different pairs changes only slightly (by not
more than 2-5%) in different organisms and also from molecule
to molecule in same cells. In the process of forming DNA
spiral structure water surrounding a DNA spiral, plays a very
important role. In the absence of water (for example, on the
surface of covering glass) cross section of a molecule of DNA
assumes the ellipsoid shape. The distance between adjacent
pairs of nucleotides equals 3.4 A° and each turn of the spiral
contains 10 nucleotide pairs. A spiral with such parameters
represents the so-called “stretched” Bform of DNA, which is
an unstable meta stable form of a molecule, distinguished from
the stable “compressed” A-form with eleven nucleotides by one
full turn of the spiral and spiral step of 28 A°.
a b
a b
Distilled water (control sample) Distilled water after
MRET activation (30 minutes)
Fig. 2 NMR test result: A- sample of regular water, and B- sample of Activated water. Observe H1,
499.9189962 MHz for both samples. Proton dispersion in Activated water sample is increased.
Fig. 3 Measurements were conducted at 20°C. After MRET activation process, in the range
of frequencies f conductivity reduced by 2.5 times.
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Explore! Volume 15, Number 1 2006
The DNA spiral with step 28A° (A-form) corresponds
well with the quasicrystalline water structure. DNA is
capable of bringing water into order on the distance
of up to 1000 A° from its surface. Transfers between
forms A and B in the result of dehydration of DNA is a
non-specific reaction on very different forms of external
influence (radiation, heat, pH, etc.) conditional upon
breaks of hydrogen links, neutralization of phosphorus
groups as well as suppression of their dissociation.
Regulation of protein synthesis and the process of selfreproduction
is accomplished by a DNA free of protein
casing, activated in the result of protein depravation and
the A B transfer. The character of interaction of fragments
of biological molecules largely depends on their
dispersion characteristics.
It is a known fact that none of the enzymatic methods
of reparation of damages to DNA can fully restore
ruptures of complementary chains of a DNA spiral.
It happens because in order for an enzyme to fulfill
its “repairs” it needs a special platform, on which such
restoration of DNA integrity is performed. In case of
single breaks, an undamaged complimentary DNA
string serves as such a platform.
In case of double breaks, such possibility is no
longer feasible. This, at a first glance, must lead to an
irreversible destruction of DNA with a loss of genetic
information. The only possibility of restoring DNA in
this case is by using the method of non-enzymatic selfreparation
mechanism. The efficiency of implementing
the mechanism of nonenzymatic reparation depends on
the features of long-distance force interaction between
ruptured parts of a double-string DNA spiral in liquid
inner molecular environment. Since dispersion parameters
of the nucleotides are stable and they cannot be
controlled, the only possibility of regulating the process
of self-reparation of DNA is through controlling the
dispersion parameters of water in liquid inner molecular
environment. These dispersion parameters directly
depend on dielectric permittivity and conductivity
characteristics of water.
Another test regarding the viscosity parameter of MRET
Activated water was conducted with the help of reometer
RS 150L in compliance with standard methodology for
this instrumentation. This experiment revealed that after
MRET treatment the viscosity of Activated water decreased
dramatically by 400-500 times compared with regular water
in the area of small pressure magnitudes. This test results
may explain the beneficial effect of MRET Activated water
for biological systems because blood stream in the veins
and arteries of the human body has very low pressure. This
test result shows that MRET activated water has viscosity
= 0.0004 Pa*s when pressure = 0.0045 Pa, and regular
water under the pressure = 0.004 Pa has viscosity = 0.22
Pa*s. (Fig. 5 and Fig. 6 )
It is clear that in the area of small pressure magnitudes
MRET water has anomalously low viscosity. It means that
MRET water has a “super liquidity” characteristics and
possesses a very low resistance when it penetrates through
small porous and capillary in the body. Based on this fact it
is possible to conclude that MRET Activated water may significantly
improve the cellular membranes function as well
as the function of blood circulatory system in the body.
L Double Strand Break
Nucleotide
Fig. 4 Spatial structure of a DNA spiral in the area of a double break
Fig. 5 The values of the regular water viscosity versus the pressure values.
Fig. 6 The values of MRET water viscosity versus the pressure values.
6
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Explore! Volume 15, Number 1, 2006
MRET Activated water with modified proton activity
and electrical conductivity can also have ability to enhance
a proton pump activity of the cells. A proton pump is an
integral membrane protein that is capable of moving protons
across the membrane of a cell, mitochondrion, or other
subcellular compartments thereby creating a difference or
gradient in both pH and electrical charge. As a result it may
lead to the restoration of the transduction signaling and
restoration of the normal cellular functions.
The number of clinical observations regarding the effect of
MRET Activated water on different types of patients prove
the evidence of the validity of the proposed hyposisis. For
example, Dr. Peerayot Trongsawad, MD, Pension Officer and
Ex-Director of AIDS control Department, Bangkok Metropolis,
Thailand presented the following clinical observations:
The 1st Case: Stroke
The 82 years old Thai woman had a lung stroke with
a starting sign of hyperventilation. She was immediately
warded into the hospital. A few days later, she suffered from
brain stroke with further paralysis problems, heart attack
and gastric problem. She was treated by a team of doctors
with the best medication available for 4 days with no sign of
improvement. Dr. Peerayot requested the therapeutic team
to replace regular water with MRET Activated water into
the ND tube – 20 ml every 4 hours with the medications.
Four days later, this 82 years Thai woman began to show
the signs of recovery. One month after she started the consumption
of MRET Activated water, she began to breathe on
her own and her heart was functioning without any support.
Two month later, she could speak and laugh.
Now, one year after her stroke, she lives healthily with
her daughters, still drinking MRET Activated water.
The 2nd Case: Myocardial Infarct
The 61 years old nurse, name T.C., was diagnosed
as MI for 20 years. She was treated by cardiologist in
the public hospital with full medication. In spite of
the treatment, she continuously had the heart attacks
and had to take medicine everyday. She started drinking
MRET water on daily bases (the same volume as the
ordinary water) since 20th April 2004. Within 2 months
of drinking MRET Activated water she stopped suffering
from heart attacks. When she went back to see her doctor,
the doctor indicated that she had recovered from Myocardial
Infarct and was discharged from the Cardiac Clinic.
The possible medical explanation: MRET activated
water with anomalous viscosity parameter possesses the
ability to dilute the hemoglobin, and as a result to enhance
the ability of hemoglobin to bond oxygen and to carry it
to the tissue. Therefore, the cardiac tissue was recovered
back to normal condition.
The 3rd Case: Myocardial Infarct (heart-attack)
The 53 years old Thai woman was suddenly admitted
into a private hospital.
She was diagnosed with myocardial infarct, hypertension,
hyperliperdemia and diabetes type II. Subsequently,
she was transferred to a government general hospital.
During the transfer, she showed sign of weakness, blurs
of consciousness and was unable to walk alone. At the
government general hospital, she started initially to drink
3 glasses of MRET Activated water each day in addition
to the medications she was taking.
Two days after she began drinking MRET Activated
water she looked fresh, spoke louder and could walk 1000
meters from her home to Dr. Peerayot’s office to collect
MRET Activated water. One week later she was up doing
the daily household work. Many of her friends in the
neighborhood were surprised at her recovery.
The 4th case: Psoriasis disease
The female, name B.P., 37 years old, was diagnosed
as terminal AIDS with the symptoms of lung tuberculosis,
active PCP and also Psoriasis all over her body.
Name: Mrs. Thongsai Sukkavee
Age: 82 Years
Date: 13th June 2004
Name: Mrs. Thongchan Chearviboon
Age: 61 Years
Name: Mrs.Chanai Thueng
Age: 53 Years
Date: 29th Aug. 2004
Name:
Mrs. Benchamad Pasaprated
Age: 37 Years
Date: 13th Aug. 2004
Before Present
7
Sidebar
Explore! Volume 15, Number 1 2006
Her symptoms were the low fever in the afternoon and in
the evening, loss of appetite; she looked sick and pale, had
red face, red spots on skin, and white scales all over her
body and felt itching all the time. Since 13th July 2004 she
started to drink 1.5 liters of MRET Activated water every
day. In seven days the symptom of itchiness disappeared,
40% of red spots has become the Hyper-pigmentation,
the face looked fresher than before, she got no fever and
showed more confidence in herself.
The 5th Case: 8 years of suffering from Psoriasis –
relieved in 4 months
This is a 63 years old Thai man. His lesions were
distributed at his face, scalp, all over his back from his
neck to his trunk and all 20 nails of his hands and feet.
His only medication was antihistamines bought in the drug
stores, as he had no money to consult medical doctors.
MRET Activated water was introduced to him on 30th
June, 2004. He drank 3 glasses of MRET Activated water
a day without any medication. The next day he felt his
itching subsiding. A week after the lesions on his skin was
fading down, with lesser itch. Two months later his psoriasis
lesions have completely disappeared. Four months
after his first cup of MRET activated water all 20 nails on
his hands and feet recovered with the symptoms of skin
rejuvenation all over his body.
The 6th Case: Parkinson’s Disease
The male patient, name N.P., 65 years old, was diagnosed
with Parkinson’s disease for 8 years. All the time
he had been treated by neurologist. His symptoms were
difficulty in walking, tremor of hands, masking face, no
reaction to impulse, he could not speak loudly and his life
expectancy became extremely low.
After he had drank MRET Activated water for 3 weeks,
there were significant improvements: he could walk for
longer period of time, spoke louder and he began to smile
and did not show any signs of stress. He can now stroll
along 2 kilometers by himself on the pathway to the
Mountain Khao Hin-ngam, Chaiyaphum province.
The 7th Case: S.L.E (Systemic Lupus Erythematosus)
The 23 year old Thai woman had a history of chronic
illness for 7 years. Her doctor indicated that she contracted
SLE. (Systemic Lupus Erythematosus). Two years after diagnosis,
under doctor’s supervision, she suffered from Kidney
failure (Lupus Nephritis) with the following symptoms: fever,
bone pain and muscle pain causing her sleep deprivation.
On 26 June 2004 she was introduced to MRET
Activated water, and she began to drink 120 ml of MRET
water daily. Her doctor recommended her to drink such
small amount of water in order to prevent fluid retention.
On the first day of drinking MRET Activated water she slept
well all night. Since then, her condition improved gradually.
2 months after she started drinking MRET Activated water,
her hematocrit improved from 14 % to 29 % without blood
transfusion. Now, 1 year later, she can drink ~ 1000 ml. a
day and her normal daily activity improved dramatically.
(She is still in care of the same doctor’s team).
The clinical observations regarding the usage of MRET
Activated water as additional therapy to enhance the
health, and in most cases, to alleviate patients from the
suffering of their diseases are very encouraging. d
REFERENCES
Davenas E., Beauvais F., Amara J. et. al., Nature, vol.333, p.816, 1988.
Nemetry G., Sheraga H.A., J. Chem. Phys., vol. 36, p. 3382, 1962.
Pauling E., “ Hydrogen bonding”, Ed. D.Hadzi, London,
Pergamon Press, 1959
Smirnov I., “Activated Water”, Explore Magazine vol.11, No.2, pp.49-53, 2002.
Smirnov I., “Electrically Activated Water”, Electric Space Craft Journal,
issue 33, 2002.
Vysotskii V., Smirnov I., Kornilova A., “Introduction to the Biophysics of
Activated Water’, Universal Publishers, 2005.
Before
Name: Mr. Manop Chanteeanukhun
Age: 63 Years
Date: 3rd July 2004
Present

magwater

March 2, 2006 7:24 PM

I drink bottled water at home and away (most of the time. The water co. here regularly dumps chlorine in the lines to kill bacteria, when thy fix a broken line or hook up a new one (lots of that going on. Besides it's water from an aqufer that travels through three states and some heavely populated/industrial areas. The water co. gets awards for 'Best Tasting' water, but what's in it? Also this area was used by the army for tank training during WWII they dumped unknown amounts of solvents, oil etc. in the sand here that they say the water is 'filtering' it self through, (they just pump it out, run it through simple charcoal filters then send it down the pipe). I have to shower in it and get rashes and skin bumps. I buy my bottled water at a 'canned food' discount food store for $0.49 a Gal. I also make some prety good extra money cashing in the emty bottles (that they pay $2.00 and up for) that those lazy people discard instead of recycling. Later ....

Nora Santana

March 4, 2006 12:25 PM

More than just magnets, magnetic technology... That explains a mystery I have had. I was a smart kid in school, until I hit puberty, slowly over time, I became stupid. Everyone said it was hormones, and so I believed it. I am never good at taking tests, because I have almost no memory retention. But people looking out for my best interest forced me to study anyhow. Then in 2002 I hurt my back and was given an MRI, it was a full body contraption. I thought nothing of it, but over the course of time, I did notice that my memory had drastically improved. In the year 2000, I had to take a test for a promotion exam, for which I studied and failed miserably, which was no surprise. I again studied and took a very similar version of that same test in 2004 not only did I pass but I am # 13 on the list. I had been experiencing good analytical thinking too. However, I noticed a marked fall in those abilities over the last several months. I think it's time for another trip to the lab! Though if word gets out, MRI tests will become even more expensive. Magnets, anyone?

Lou

March 4, 2006 6:37 PM

It sounds to me that if water does what the scientists say, it only lasts for a brief time. It couldn't possibly do anything by the time it was poured in a bottle. So, let's get real. What can Lauren's stuff do that regular water can't. Different freezing point? That's crystals. Different boiling point. What does or doesn't dissolve in it differently? Show us something that is ordinary that we don't have to read the above laboratory report. I think we all know the answer anyway. Here in Munds Park, Arizona the tap water is great! It has no miraculous properties, doesn't come from spring water, the mountains, France, or Pakistan. In fact, I don't know what the hell the source is, maybe behind my kitchen wall, but I'll sell it to you for $3.00 a liter, $2.00 if you have your own container. And I'll do it without the lies. It's back up to $3.00 if you want me to tell you it has magnetic or vibrational properties. Because then I have to shake the sh** out of it.

Lou

Stephen Paluilis

March 4, 2006 6:52 PM

Neighbors around the world,
The humans must purify the water with love and grattitude. We are 90% water.Life came from its memory and adds to it. Vibrations will change the quality of it (read "The Hidden Messages In Water"). Ever drink a cool glass on an exhaustingly hot day, where it tastes like the best stuff ever invented? That's because it responds to your appreciation! The really cool thing is, you can filter your own water from tap, and simply label it with the message you would like to drink, like; BRAINWASHED or DELICIOUS ALTERNATIVE TO VAVA. Come to think of it, you could look for that book I mentioned online for more messages from water itself.
Love and Grattitude, Steve P. Neuro-Semanticist

Patricia Johnson

March 5, 2006 11:49 AM

I find this information on this site interesting. I too have searched for information on water treatments. I found at www.alkalizer.com a machine that changes part of the water to alkaline water and part to acid water. The have a store in Orlando, Florida called H2O Express. When I called they told me I could come and get 10 gallons free to try it. We tried 10 gal. and found that my husbands kidney condition (an autoimune desease that attacks the kidney) did not get any worse which the doctor said was actually an improvement. Still we wanted to test it some more so we made 2 trips and bought ten gallons at $2 a gallon each time. Then we bought the machine and have been using it ever since with good results. I have been giving the water to friends to try and and one, who is on dialysis, feels he is improving. Time will tell if he will be able to get off dialysis. When I got the machine it came with a chemical tester to see if the water we were using was acid. We had been using a reverse osmosis filter under our sink for 10 years. The water was acid. I wonder if that didn't contribute to my husbands condition. Most bottled water is acid. Acid water in a plastic bottle will leach chemicals out of the plastic. Alkaline water does not. If you search "alkaline water" on the web you will find other machines that are less money than the Alkalizer, which is made in Japan. Most other machines are made in Korea. Happy hunting.

Business opportunity

March 5, 2006 5:26 PM

Hello:

Your article about bottled water business is eye-opening.

It is enigmatic for me to find out that there are about 600 different brands of bottled water and Americans squander $100 billion on this.

I don’t doubt there may be some health benefits from drinking some of them.

Yes, the tap water of some cities are polluted and so it makes senses if residents of those cities depend on bottled water.

But my concern is the steep price of some of these brands.

Secondly, I am also concerned about the claims some of these brands make (no need to name names)

Are there any scientific studies to back up these claims?

If they claim their water have some health benefits and some curative power, that will make their water to become a drug and that will mean they are selling drugs and practicing medicine without any license.

I believe there is more contamination in the air we breathe than the water we drink.

And if companies can make $100,000,000,000 selling bottled tap water and from contaminated rivers, I wonder how much money can be made selling bottled oxygen?

Perhaps that should be a better business for my company to go into.

Ikey Benney

http://www.maychic.com/clickbankbuddy/index.cgi

hardin

March 6, 2006 1:23 PM

I wonder why OBLIO is not the producer of VAVA water, sence they lie the most.

I wouldn't byu bottled water if tap water would taste better.

hr

March 6, 2006 1:25 PM

it is a scam !!!!!!

Philip Taurino

March 7, 2006 8:05 AM

If you see the skeletal remains of an animal next to your watering hole then I would suggest bottled water.

Joan MacAver

March 7, 2006 11:01 AM

For those none beleivers who are openminded enough, I highly recommend watching the movie documentry, "What the bleep do we know" It is sientific facts and a real eye opener.

Namaste J MacAver

Paul Shin

April 16, 2006 2:56 PM

The problem with such "structured" waters (e.g. "hexagonal", "pentagonal" and other forms of water) is that one analytical form of their proof of existence is based on nuclear magnetic resonance (NMR) technology which is based on the use of extremely strong magnetic fields (e.g. 70,000 Gauss compared to ~0.5 Gauss for the Earth's natural magnetic field). Now, most, if not all the of these forms of water can proportedly be made using strong magnetic fields. Well, what happends when such waters are put into one fo these NMR instruments? Shouldn't the water be instantaneously "structured"? Setting aside that fallacy with their proof, I have reproduced the NMR data from Dr. Jhon's book, but have also included a standard (that he does not include- ultraoure water) which demonstrates that such "hexagonal" waters are nothing more than ultrapurified water. Furthermore, to show that there is no correlation of the NMR data trend with "hexagonal" water structure (which such "structured" water purveyors calim exists), my NMR data clearly shows this to be fallacious as well with no clear correlation with samples from other water sources- including juice and even urine!

This type of product is a clear example of how the lack of scientific literacy is negatively affecting our society! Such misuse/misrepresentation of scientific information by those who should (e.g. Dr. Jhon) and may not (e.g. Mr Shaparenko of www.aquatechnolgy.com) know better is tragic adn a clear sgin that this country is in dire straights- educationally with regards to science.

It is clear from many of the responses above that there are a good population of the general public who recognize such pseudoscience when they see it, but not the majority does and this is the issue. Unfortunately, not enough scientifically literate individuals comprise the government and so such purveyors are being allowed to dupe the public into wasting their money. If only the "man on the street" could see that the simple action of drinking enough water is the beneficial action to all of those "supporting testimonials".

The simplest action anyone could take in evaluating whether such claims that are "too good to be true" is to simply ask themselves the question, "Does this makes sense?" This does presume that he/she has the sufficient knowledge and understanding it takes to answer that question. Most of us really do, whether we know it or not! I believe that the old paradigm, "Knowledge is power" is wrong, but that "Knowledge in not power, but it's what you do with it- that's power!" Einstein and Hawking are great examples, but would you believe Martha Stewart is too?! Her "insider" knowledge of the Imclone stock situation was not what sent her to jail- it's the fact that she used it in an untimely fashion that did!

So, we all need to be able to evaluate any claim anyone makes that is supposed to help us in some way (e.g. whether it's from the medical industry or alternative health industry) and recognize the veracity of it to amke more well informed decisions. Greater scientific literacy would help us in this recognition, but action by those of us in a position to recognize and confront is a must if we are to improve this growing societal problem. It's everyone's choice to either be part of the problem or part of the solution! What have you decided?

steve

April 19, 2006 3:25 PM

be stupid drink it or have fun burning your $$

larry

November 16, 2006 6:37 PM

if anyone wants to get into the bottled water business, contact me at info@bluechipusa.net.
I have everything necessary to start filling tankers to bottles...great mineral spring water at the rate of 500,000 gallons/day.

located in NE indiana near major hiways.

wholefarse

November 18, 2006 3:57 PM

I was just in a Whole Foods store picking up a coffee when a very nice Vavawater representative gave me a sales pitch. Having a Ph.D in Environmental Engineering has certainly made me aware of the extent to which pseudo-science lurks in our society with the intent of separating the naive from their money. Therefore the pitch itself didn't upset me that much. What did upset (frustrate?) me, however, was that it was happening under the roof of a Whole Foods. This is a store that I've come to rely on to provide foods that offers clear health benefits over commonly available brands. For example, they offer a nice selection of transfat-free cookies for my cookie-crazed son. The dangers of eating trans-fats have been well documented in a plethora of peer-reviewed studies so I don’t mind paying the premium prices. But in the case of water that has undergone "vibrational therapy" (which could mean they heated it in a microwave oven when I think about it :-) ) I really wonder what Whole Foods management is thinking about and it makes me seriously start to wonder if I wish to shop there again. I took my concerns to the store manager, again a very nice and attentive person, and she asked me if "I knew for sure that the Vavawater claims were untrue?" It’s a natural response but one that displays a clear confusion about the nature of falsifiable claims and where the burden of proof rests when fantastic claims are made!

sebby

November 27, 2006 2:22 PM

The MRET technology is different because our claims are backed with validations from independent labs. The energy (frequencies or "vibrational therapy" whatever you call it) remains in the liquid stable for two years. You can visit http://www.honeycombtechnology.com/MRET/MRET%20Validations.htm for some of these validations. Here's something on using these frequencies to break down liquids into smaller molecules or clusters which some of you might claim or say.. this is the real thing http://www.youtube.com/watch?v=Qt7Ggb8l6mY. This is done by one of the labs in Singapore. If you are interested to know more please email me.

blackefir

December 8, 2006 3:25 AM

There maybe some truth in energising the water for life. In fact, the Japanese may have discovered something better i.e. Pi water. Regardless, make your own water (energised, Pi or otherwise) if you do not trust the source (whether the local muncipality or the bottling company). Regards, blackefir.

P/S "Visit us today at shanutro.com to find out how Honigal ™ can awaken the health within and prevent and/or put down any health concern in general e.g. ageing, asthma, blood pressure, heart and neurovascular diseases, diabetes, cancer, drug-resistant or superbug infections and immune disorders."

Paul Shin

January 5, 2007 12:14 AM

Any and all forms of "structured" water (including "hexagonal", "Pi", MRET modified to name just a few) are all based on pseudoscience. I have been watching this "industry" for the past few years and have witnessed the gullibility of many who simply do not ask the simple yet useful question, "Does it make sense?" In doing so, and with even a modicum of scientific background- say high school level chemistry- the answer should be clear. Are we so gullible that we'll (figuratively if not literally) buy into such scams. Remember, to "educate" someone you can dazzle them with your brilliance or baffle them with your bull! Funny how it's hard to tell the difference these days when such hucksters are involved!

PT Barnum was certainly right!

Jack Daniels

January 17, 2007 12:12 AM

Sounds like another way to fleece people of their money. What load of crap. This Lauren lady sounds like someone peddling fools gold!

Kevin

January 30, 2007 3:52 AM

RO water kills you in the longer term. Good luck to those who believes in it and nothing else.

Health man

March 10, 2007 2:32 AM

you are right to say that conventional medicine does, unfortunately, sometimes make a person's symptoms worse. Homeopathy, by virtue of having virtually no active ingredients, is likely to cause fewer complications. WBR LeoP

angela s

May 31, 2007 1:56 AM

TAP WATER FTW!
any other is all "placebo effect..."
because after all, don't we all die in the end?
humans evolved from chimpanzees to homosapiens without using any water filtration system...our specie is still alive, is it not?

water is water. con artists make the best businessmen because they can sell you water, AND make you think it heals you, which is technically true, because without water our bodies die.

Lew Weissman

July 11, 2007 6:39 AM

very simple put a bottle refund on water and non carbonated drinks also.

tony

July 11, 2007 7:37 AM

BEING A MASTER LICENSED PLUMBER FOR MANY YEARS MORE THAN I WOULD LIKE TO LIST, BOTTLED WATER IS ONLY A DISTILLED VERSION OF YOUR TAP WATER. YOU CAN GET THE SAME VERSION BY A $40.00 FILTER ATTACHED TO YOUR KITCHEN FAUCET. MOST FILTERS REMOVE CLORINE,WHICH IS NOT THE BEST, BUT THE LEAST EXPENSIVE WAY TO TREAT OUR WATER SUPPLY.
IF YOU MUST HAVE WATER IN YOUR OWN PERSONAL BOTTLE TO CARRY WITH YOU AS YOU DID YOUR BABY BOTTLE AND PACIFIER, THEN KEEP ONE EMPTY BOTTLE FILL WITH YOUR FILTERED TAP WATER AND PLACE IN YOUR REFRIG. FOR AN HOUR OR TWO, AND I WILL CHALLENGE YOU TO TASTE THE DIFFERENCE BETWEEN THE TWO. EXCEPT YOUR OWN FILTERED WATER IS OF COURSE MUCH MUCH CHEAPER.

Patricia Madge

July 11, 2007 8:19 AM

I would like to try your water, I have some health issues and I would love to give my body the chance to operate somewhat on its own if not all the way, I just want to fill a little invigorating.My address is 5912 W Washington Blvd. Chicago Ill. 60644

Dan Rincon

July 26, 2007 1:14 PM

ya tap water is great but talk to the thousands of people who get sick or die from their water (Walkerton as an example). I have a feeling those people might not want to drink their tap water raw. I don't know where you live but around my city there are many boil water advisories each year due to high levels of bacteria etc, and just recently in Montreal Canada I heard they have a huge problem as all of their pipes contain lead and so the city has recommended that no one drink tap water. Boiling won't help as you end up just concentrating the lead down to a higher level while boiling water off. What are they to do...drink bottled water? That will be costly as the city estimates it will take something like 20 years to change all the pipelines. Filtration may be their only answer.
Anyway, it is hilarious to hear sooo many "experts" (plumbers and scientist alike) who say one thing while someone in the same industry says another. Tough for anyone to really know who to believe.
Myself? I've been using reverse osmosis for the past 11 years as I have a water softener and high levels of salt in the water 9and a farmer next door with cows and a car dealership across the street that I'm sure has toxins spilling in the ground). Was thinking of distillation as the water quality is the pretty much the same as RO, but the distiller requires energy and is high maintenance. I also noticed that the big boys in the bottled water industry like Coke (desani)and Pepsi(aquafina) use reverse osmosis. Some people say reverse osmosis is bad but I don't think these companies are selling us water that will eventually kill us unless thay are getting into the casket making business.
Good luck to all and be sure to do your own research before buying anything.

Barb

August 28, 2007 1:08 PM

I'm a student. I have a fairly solid background in Biochemistry and an avid interest in holistic methods and natropathy. I'm not going to defend anyone. All I'm going to say is this: To truly understand the human body and it's healing mechanisms, you need to look at it on a molecular level. Just like you are a person living on this planet, your organs live within you and your tissues live within your organs and your cells live within your tissues and organelles live within your cells and each organelle is composed of a series of molecules that are built from the natural elements that all things organic or inorganic are composed of. On this tiny molecular level, there are certain conditions for interaction, and there is potential for the smallest change in structure to assist or impede in chemical reactions.

Therefore, the possibility does exist that by utilizing methods that may sound far fetched to those who don't understand molecular science, you can affect the chemical structure of water - the arrangement of the hydrogen and oxygen atoms - in such a way that the water becomes more useful on a cellular level. Your body may be able to use that water more efficiently and therefore your overall body functions may become more efficent - including your immune functions - which could truly yield great health benefits.

If you want to do some of your own research, go ahead and google things like 'physiological effects of negative ions' or 'structural composition of water'.

Knowlege is power. Educate yourself before you take a stand.

Paul Shin

September 15, 2007 9:23 PM

I do not believe Sir Francis Bacon's adage "Knowledge is power"! It's what you do with knowledge- that's power! Knowledge is just data/inormation- it's like money or guns. How these are used determines their utility and therefore power. Unethical use can be exemplified by what hapened to Martha Stewart. She didn't get convicted on having the knowledge of what was happening to the Imclone stock, but the fact she acted on that knowledge- that's why she went to jail. The whole "structured" water concept is the same thing. The purveyors of such water may know enough science/chemistry to be be familiar with the basics, but with the instrumental methods (like NMR) they are absolutely clueless! Heck, some of these website can't even spell "pH" correctly- let alone explain the concept properly.

It's the use of knowledge that is the true source of power! Unfortunately, scientific knowledge is misused by the purveyors of "hexagonal" water products. Such pseudoscience should not be tolerated in our technologically advanced society and culture and yet it is at the expense of others.

It's good to be open minded about things and not overly critical. I have been invited to join a "skeptic society" but have refused because they are pretty closed minded about many possibilites. I look at the data and make up my mind without relying on others when I can. As a Ph.D. chemist who specializes in NMR spectroscopy and having researched the topic AND checked Dr. Jhon's NMR work, there is no "proof" for the existence of "structured" water via NMR spectroscopy! Aside from many other chemical, biochemical and physiological arguments against the existence or utility of such forms of water (assuming it existed), a basic high school chemistry course would help to teach one how such waters couldn't exist for any appreciable time.

Not only should one become appropriately educated, but one should also think about how how to use such acquired knowledge!

barlow

September 17, 2007 10:40 AM

I just create my own water by gathering hydrogen and oxygen at the peaks of pristine mountains and then create the molecules myself with force generated by my manly grip.

furipu

September 20, 2007 2:28 AM

Grippy Dude,

That was funny. But you must have really small hands.

Plus, clean water is FORMED there. You no longer need to GO there if you can form water yourself.

Ya

January 9, 2008 3:25 AM

I am water treatment tech....I didn't believed this at 1st, but it works for my father so buying another one to try it out, after looking at the principle how amazing mret water work, I still couldn't figure it out. I don't know how the water is alkaline and balance itself even when mix with other drink. I know that this water contain more -OH molecule, but I still don't quite know it....I plan on doing a lot more research on this type of water...because i have just discovery this....I hate throwing away money, but I just have too many testimonail from ppl that I knew and say it really works!!!....I not hear to sale anything, but to inform the public that is too do some research on this....It might be worth a while to look into it....I read some of the ppl comment, I see that more people think it's a scam and it's funny....Just like Barb mention, most ppl don't understand the science behind the water...Do ur research and don't be a sucker to the product!!!LOL

John

February 16, 2008 12:08 AM

People amaze me. I sell water treatment products softeners and reverse osmosis and whole house activated carbon filters. Consumers need to check for one seal and one seal only NSF international. This is the standards of standards. NSF is independant and testing protocol is very very stringent. Anything that touchs food in a restaurant has to have NSF certification. Alakilzers and other snake oil are not certified by anybody except crazy people. Here is what you need to know Reverse osmosis is good tasting water. It should be smooth and have no taste. The systems I sell also have a carbon block filter to remove vocs. Most of my customers buy these because they don't like cloudy ice and their tap water is so hard it isn't good, bad after taste. Guess what people who stay hydrated feel better are more alert and probaly are healthier because the body is running on optiumum. That is the benifit of a RO system and having one at your tap it elimates carrying and throwing bottles away and only costs 20 cent a gallon. I just want people to have better water. As for the health nuts it is a peace of mind but more importantly you will drink more water. NSF.org has every company that is legitmate. So save money elimate most contaminats with a RO system. Anything else is just crazy.

RuddigerPez

March 5, 2008 3:37 PM

Hmmm...if the statements in the post are true, I must say that as a chemist, I know that water is not crystalline unless it is ice. Therefore, you cannot change the crystalline structure of water using vibrational therapy and still drink it (once it melts...there is no more crystalline structure). More importantly, I can also say that no matter what energy you add to water, it will always return to its equilibrium state due to a thing called entropy (energy will always flow from a substance to its surroundings). So if you do anything electromagnetic to water (adding vibrational energy is one way of doing this, though it is also called HEATING), it will always return to its equilibrium quantum state for that temperature. And if we are talking room temperature, thats plain old water. What a crock...its too bad that people actually make money with crap like this.

Dan

June 23, 2008 11:15 PM

What's all the fuss ? Water is a storage medium and has the ability to store vibrational frequency. Is that so hard to take ? Homeopathy works on the same basic principle, as do essences. As for science, the greatest truth and reality is based on how people actually feel. The day my scientific instrumentation can consume something and tell me that it feels better as a result, that's the day that I'll acknowledge that science actually holds some truth beyond being a popular cult.

Pharmacology and other "sciences" have gone a long way to rob people of their common sense !

Doug

September 23, 2008 10:25 PM

"A man with experience is not at the mercy of a nitwit with an arguement."
Maybe that is what Jesus Christ meant when He said, "do not to cast your pearls before swine, for they will (verbally) trample them under foot and turn and rend you!"

It is interesting to read the pearls of wisdom spewing from the mouths of fools... out of the abundance of the heart the mouth speaks." lives of great men all remind us we can make our lives sublime and departing leave behind us footprints in the sands of time... footprints that perhaps another, sailing o'r lifes solemn main, some forlorned and shipwrecked brother, seeing shall take heart again. Longfellow

I suggest you watch your words and speak those words that are true, lovely, sweet,of good report, virtueous, praise worthy, brings grace and blessings to the hearer and glory to the Creator, God. Amen?

gloria

October 24, 2008 2:15 AM

I try not to buy things just on advertising, but instead try to research the science behind something and also check with other people who have actually used the product and see what their experience is. Water is vital, but the quality of that water is also vital. I have been researching water filters and which ones are best. I don't sell any product, I am not affiliated with any company, I am simply a concerned consumer who likes to share a good thing when I find it. I've recently had several friends try MRET activated water and they swear by it. I did find a web site that cites specific studies with MRET activated water. If you don't know what it is, you can do a search on google and will come up with several companies that sell it. I don't recommend one company over another, but the research behind the technology is fascinating and I think a lot of people may benefit by using this product. http://www.health-relations.com/update20080326/bampomaw.pdf check out the link for yourselves.

Melanie

October 25, 2008 7:20 AM

Regarding Nikken, on this last years, the scandals and the many scams and plots lead for instance that the International President Kendall Cho left the rotten and dying Nikken to build a new honest company that is Diamond Tree that distributes excellent purifying water systems with positive vibration.

Regarding the dying jamanese Nikken Company, in Youtube there are lots of videos about Scam like http://www.youtube.com/watch?v=9JQ-d3GwMpI and now the famous Nikken test for positive energy for kynesiology on there products envails a said dark truth that is sorcery, voodoo, witchcraft, spells as we can see in http://www.youtube.com/watch?v=_SbkS4zFA7U

And even I made a simple test like Nikken distributors do. I used to glasses of water and two papers, one white and the other with the 'Nikken' word, put the glasses on top of the papers waited for 20 minutes and tasted the water and the Nikken water tasted awful!

joe

July 13, 2009 5:16 PM

Lauren Clarke,

how long did it take for someone like you and your company that doesnt understand any science( im guessing you were a mass comm major) to google some buzzwords and create a pretty cool story?

good job, you should think about writing childrens books because thatis what this reminds me of.

people, this trick is not new. Nikken is the perfect example. BUSINESS IDEA: USE A BUNCH OF SCIENCE LINGO THAT 90% OF THE POPULATION DOES NOT UNDERSTAND AND COMBINE THEM IN NO PARTICULAR ORDER IN ANY WAY YOU DREAM UP USE IT AS A SALES PITCH.

Really? theraputic electromagnetic frequencies? hahahahah

I want to try!!!:

"Introducing MEGA_BIGASS Heal crystals!!! Featuring thin-film Multiferroic materials that employ Compton Scattering of photons to detect sicknesses by evaluating hydrogenic wavefunction energy shifts due to spin-orbit coupling and electron delocalization! Just 9.99!!!"

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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