Archives: October 2005

McDonald's Move To Fat/Calorie Labeling Will Cut Both Ways For The Brand

Posted by: David Kiley on October 26

McDonald's move this week to labeling its individual products with "nutritional" information, such as fat, calories, protein, sodium, carbs was inevitable. And from the standpoint of image and sales,...

Lugz Responds To Apple Over CopyCat Ad and Makes The Most of Its Day In The Sun

Posted by: David Kiley on October 25

A few days ago I blogged about the mounting controversy over Apple's new TV ads by TBWA/Chiat Day featuring Eminem that bear a striking similarity to TV ads for Lugz...

New Got Milk? Ads Doubly Delicious

Posted by: David Kiley on October 25

Despite protestations by Major League Baseball, a new series of "Got Milk?" ads by San Francisco ad agency Goodby Silverstein & Partners are a pleasure to watch. No DVR...

Donald Trump Knew All Along Martha's Show Would Fail. Makes You Wonder Why He Put His Name On It.

Posted by: David Kiley on October 20

In Donald Trump's storied career, one thing is for sure. He doesn't put his name on something he doesn't believe in or that he thinks is bad from the...

Apple, The King of Orginal Design, Looks...Um...Like a Copycat In Its New Ad.

Posted by: David Kiley on October 19

The very week that Apple chief Steve Jobs is plastered on the cover of Time Magazine with a "What's Next" sign, a melee has been stirred up in ad...

Water Marketing Can be Too Absurd For Words. But I'll Try.

Posted by: David Kiley on October 18

ONe of my favorite times to blog is after I open my mail. Today, I unpacked a box of Vava water. "New Natural Spring Bottled Water is First To...

Video iPod Part of the On-Demand Tsunami

Posted by: David Kiley on October 18

Word from Apple last week that it will offer episodes of ABC's Desperate Housewives and Lost for download and viewing rightly has network executives sweating. Not everyone, of course, will...

Martha Stewart Making Up For Lost Time. But Her Grab Doesn't Quite Match Her Brand.

Posted by: David Kiley on October 13

A few weeks into Martha Stewart's unscripted TV show with its tepid ratings, and after announcements of Martha Stewart houses and Martha Stewart holiday music compilations, let me just say...

Video Gamers Like Ads In Games. Nutty.

Posted by: David Kiley on October 06

You know how people are decrying exceesive brand placement in TV shows, songs, books and movies. Turns out videogamers like the ads. Bring-em on, they say. A new study released...

GM Can't Make Sense of Subaru. Maybe Toyota Can.

Posted by: David Kiley on October 05

When GM bought a minority stake in Fuji Heavy Industries a few years ago, it was to glom onto the great all-wheel-drive technology that the company puts into its Subaru...

IPG Break Up Value Not So Tempting for Shareholders

Posted by: David Kiley on October 03

Interpublic Group of Companies Friday said it was posting a fresh $500 million hit to earnings as it restated its financial results since 2000. The continued drag on IPG's financials,...

BMW Getting Out of Branded Entertainment? I Don't Think So.

Posted by: David Kiley on October 03

Ad Age reports today that BMW is leaving the arena of branded entertainment. "The primary reason for BMW’s new backseat approach: Branded entertainment is just getting too expensive. According...