Archives: September 2005

Product Placement Appearing in More Scripted Venues

Posted by: David Kiley on September 29

Talking to various product placement and brand integration specialists this past week leaves me with the conclusion that we will be seeing more product placement in scripted venues. Unscripted shows,...

Walmart + Tommy Could Be Walking Down the Aisles

Posted by: David Kiley on September 27

If Walmart is really courting the financially ailing Tommy Hilfiger, as its being reported, it could be a win-win for both brands, though a hard pill for Tommy to...

Martha's Prime Time Debut: Not Bad, but Needs Improvement.

Posted by: David Kiley on September 22

So, Martha...will you fit into prime time? There is a lot of pop interest in Martha Stewart right now, and the jury is out on whether the doyenne will make...

BMW Narrows The Search for the New Ultimate Ad Agency.

Posted by: David Kiley on September 21

BMW of North America today narrowed it's search for a new ad agency to GSD&M of Austin, Kirschenbaum & Bond and Anomaly of New York, and The Martin Agency of...

Shareholder Proposal To Break Up IPG Goes Forward

Posted by: David Kiley on September 20

The Securities and Exchange Commission denied Interpublic Group of Cos.’ request to squash a shareholder proposal for the sale of the company, an action that could certainly lead to a...

Nothing in Bad Taste About Anti Drilling Ad Featuring Bush and Bandar

Posted by: David Kiley on September 19

The Alaska Wilderness League submitted a design for a full-page ad to run in USA Today on Friday, September 16, to support the campaign to protect the Alaskan refuge...

Gillette Raises Bar With Five Blade Razor. What Say We Make It An Even Dozen.

Posted by: David Kiley on September 14

Gillette Co. today unveiled its newest shaving system, a five-bladed razor called Fusion that comes with a nifty trimmer on the back of the cartridge for men who have mustaches...

BBDO's Recent Wins Quench Thirst Left by Diet Pepsi Loss

Posted by: David Kiley on September 13

Less than a year ago, one had to wonder what was going on at BBDO, the muscle agency at Omnicom. After all, CEO Andrerw Robertson had appeared to lose his...

DVR Study Doesn't Ring Quite True

Posted by: David Kiley on September 08

Consumers are buying digital video recorders at a slower rate this year than last, according to a report by Magna Global. In the second quarter, only 965,000 subscribers signed up...

Does The Taxpayer Really Need To Pay for Whiskey Promotion Overseas?

Posted by: David Kiley on September 07

A source of mine called me today and casually mentioned that he and a liquor company executive were off to Eastern Europe to promote the sale of Bourbon in...

VW Fires Its Ad Agency. Drives Into Hot Shop Crispin Porter.

Posted by: David Kiley on September 06

For all the talk from advertisers about measuring return on investment and holding ad agencies accountable, sometimes the success of a client-agency relationship just boils down to the relationship between...

New Orleans Ritz Carlton Turns Into MASH Unit

Posted by: David Kiley on September 02

This from a resident of the Ritz. A lucky man. Thursday, September 01, 2005 Katrina: A Physician's Report from The Middle of New Orleans This e-mail just came in from...

Ad Agencies Can Help Hurricane Victims. And Some Are.

Posted by: David Kiley on September 02

It makes many of us sick to learn from very good reporting this week just how much our government leaders knew about the vulnerability of New Orleans, and the nation,...

A New Code of Ethics From A Madison Ave. Lawbreaker

Posted by: David Kiley on September 01

In an 18-page code of ethics written by convicted ad executive Shona Seifert, submitted to U.S. District Court Judge Richard M. Berman, the former Ogilvy & Mather executive warns ad...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!