Archives: August 2005

Word of Mouth versus Advertising

Posted by: David Kiley on August 30

At the risk of shooting the hands that feed me, I know full well that word of mouth is far valuable to a marketer than advertising. Just ask Audi what...

Nielsen People Metering Shows Big Uptick in 18-34 TV Watching...if you believe it.

Posted by: David Kiley on August 29

Nielsen Market Research reported that people-meter data from the six local markets its monitoring with the system showed dramatic increases in the number of viewers 18 to 34 in July...

Wanamaker Project Will Put More Pressure on Madison Ave. To Cut Costs of Ad Making.

Posted by: David Kiley on August 25

Advertisers are only just now able to measure what many consumers could have told them a long time ago. Many ads on TV are simply run to often or for...

Cartoon Network's New Toddler Programs Just Answering a Market Demand

Posted by: David Kiley on August 23

Time-Warner's Cartoon Network is launching a two-hour block of programming aimed at 2-5 year olds, and the advocates decrying advertising aimed at little kids are up in arms. As the...

WNBA Is A League of Their Own...And Mine Now.

Posted by: David Kiley on August 17

Last night I finally went to a WNBA game, the New York Liberty vs. The Washington Mystics. Like a lot of middle-aged men, I tend to be a sports...

Nike's Big Butt is Bold and Beautiful

Posted by: David Kiley on August 15

Maybe its because I'm not a 32 waist, but this new ad from Nike via ad agency Wieden & Kennedy is spot on. Sure, I like Nike ads that...

Enjoy Zen Responsibly?

Posted by: David Kiley on August 09

There is a rush to take advantage of growing popularity in tea. Witness the introduction of Chai liqueur and now Zen Green Tea Liqueur from Allied Domecq. I can't help...

Ford Hops Away From Hip Hopper Eminem

Posted by: David Kiley on August 08

Ford Motor Co. was planning to place its new Fusion car in the Eminem video, "Ass Like That" in the hopes of creating some buzz around what is a...

Marketing The Army Cold War Style in a Hot War Time.

Posted by: David Kiley on August 04

Looking at most advertising for the U.S. Army these days, one would hardly know the U.S. was fighting a War. Messages play up skills training that will benefit enlistees...

Reebok and Adidas Merger Looks Good. But Will It Be Good?

Posted by: David Kiley on August 03

On paper, the acquisition of Reebok by Adidas looks great, and totally logical. But we know that mergers don't get executed on paper. They get executed in real life...

NASCAR News: Oh Joy!

Posted by: David Kiley on August 02

Nascar CEO Brian France says his organization is planning to launch a Nascar news service, which he calls the "AP of Nascar," because he feels his sport is under-represented...