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McDonald's As a Lifestyle Brand: Take 2

Posted by: David Kiley on July 20, 2005

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Boondocks is running a series this week on McDonald’s being a lifestyle brand.
Check it out.

Reader Comments

Wes

July 21, 2005 2:42 PM

McDonalds is no more of a lifestyle brand than Walmart. It's nothing more than a distribution channel for products combined with marginally nutritious food that is prepared on the fast and cheap.

If any food/drink chain could be called a lifestyle brand, it would be Starbucks.

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About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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