McDonald's As a Lifestyle Brand: Take 2
Posted by: David Kiley on July 20, 2005
Boondocks is running a series this week on McDonald’s being a lifestyle brand.
Check it out.
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Reader Comments
Wes
July 21, 2005 2:42 PM
McDonalds is no more of a lifestyle brand than Walmart. It's nothing more than a distribution channel for products combined with marginally nutritious food that is prepared on the fast and cheap.
If any food/drink chain could be called a lifestyle brand, it would be Starbucks.
Post a comment
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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.
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