Iacocca as Returned Pitchman: Part Two

Posted by: David Kiley on July 8, 2005

Chrysler sealed its deal with former chairman Lee Iacocca to appear in ads hawking Chrysler new discounting program that is meant to compete with General Motors “employee discount” promotion that sent its sales soaring in June.

After I praised the move by Chrysler as a smart way to follow the competition and still look original, a GM executive I know e-mailed me asking me if I didn’t think Chrysler looked “desperate” recalling Iacocca out of retirement, especially since most people under 35 don’t know who he is.

More desperate than resorting to offering the whole country the same deal you offer employees in the first place, destroying profitability and training consumers to expect aggressive discounted prices no matter what kind of new product you bring out?

Reader Comments

joe

July 8, 2005 7:05 PM

Chrysler's a foreign company, Who cares about them. GM's the original american icon.
GM's on the DOW 30 not Chrysler. Go GM

Roberto Colon

July 9, 2005 1:25 PM

I feel that you have to give GM credit for starting something that none of the other manufacturers had thought of. I also think, by looking at GM's latest products, that the quality is rivaling, if not exceeding, the imports. Judging by the style of cars that people buy, for example the new BMW's that look like an old style Hyundai, they think that if it's an import it's got to be a good car. I predict that american cars, in the next few years, will make a big turn around.

Wes

July 18, 2005 4:33 PM

To the original story, who cares what Lee Iacocca thinks? If anything, he should be pitching the Ford Mustang as one of the original planners of the vehicle.

GM's employee program only reinforces common beliefs that they must sell a good deal, and you get a car in exchange. Not like Toyota and co. who sell good cars, and you get the deal. I am quite likely to buy a GM car next to replace my current one, but I'm doing it to support the company and I'm well aware of the horrible resale values and "junk" perception.

I'm willing to bet people go to Toyota because of the car being sold, and Chevrolet because of the price on t.v.

sir robert

July 25, 2005 2:15 PM

let's see. chrysler is using the one person we all would associate with American Liberty-Lee. Mr Lee who singlehandely got the rebuilding of The Stateue of Liberty off the ground. The problem is simple. GM makes a commercial with Lee, Joe Isuzu, Bob Lutz, and that ZOOM ZOOM guy from Mazda. The headline would be, if you want has beens, you won't find them here at GM, the American REvolution. PERIOD.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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