Archives: July 2005

Burger King's Coq Roq Site Stirs Pot. But Will It Sell Greasy Chicken Fries?

Posted by: David Kiley on July 27

Here we go again. Just when the hoopla and angst by the taste police over Carl's Jr.'s Paris Hilton online video was starting to abate, Burger King managed to...

When It Comes To Fruit Snacks, It's Apples and Grapes In My House

Posted by: David Kiley on July 26

At the risk of sounding like a food cop, I wanted to share a little parenting that's going on in my house. My son, who I have written about...

Nissan Shows The Power of Marketing By Design

Posted by: David Kiley on July 22

Did anyone notice that in June, the month that General Motors wiped out the industry with its "employee pricing" promotion (which garnered GM a 40%+ sales gain over the previous...

Grand Theft Auto Marketers May Have Gone a Buzz Too Far. But We'll See...

Posted by: David Kiley on July 22

When news first broke about a hidden sex scene in videogame "Grand Theft Auto: San Andreas", I was pretty sure that the move was done by the company to create...

Does Toilet Paper Have The Right To be Fun?

Posted by: David Kiley on July 20

Toilet paper is one of those products... I'm not sure we should be seeing truly creative advertising in this segment. I confess that I sort of liked the animated bear-in-the-woods...

McDonald's As a Lifestyle Brand: Take 2

Posted by: David Kiley on July 20

Boondocks is running a series this week on McDonald's being a lifestyle brand. Check it out....

Pontiac Aztek Goes The Way of the DoDo

Posted by: David Kiley on July 19

In the summer of 2000, I attended a global conference in Italy put on by General Motors and its just named CEO Rick Wagoner. One of the topics of...

Who Is Choosing The Music Tie Ins?

Posted by: David Kiley on July 18

An ad agency CEO I worked for once told me a valuable lesson about how some decisions in advertising get made. Why, I asked, would Pittsburgh-based Giant-Eagle choose a New...

SpongeBob Veggies: Good PR Cover

Posted by: David Kiley on July 15

A few months ago when SpongeBob Squarepants was being criticized for everything from causing obesity to promoting homosexuality, insiders at Viacom, whose Nickelodeon channel owns the licensing rights to the...

Coke's Hilltop Remake Ad Falls Short

Posted by: David Kiley on July 12

I like it when an advertiser tries an update of an old idea provided the idea and execution is good. Consider what BMW has done for MINI. I even like...

Iacocca as Returned Pitchman: Part Two

Posted by: David Kiley on July 08

Chrysler sealed its deal with former chairman Lee Iacocca to appear in ads hawking Chrysler new discounting program that is meant to compete with General Motors "employee discount" promotion that...

Iacocca Returns To Chrysler Ads: Good Idea

Posted by: David Kiley on July 07

No brand likes to play copycat. But that's the predicament Chrysler is in this week as it has to follow General Motors' blowout sales event in which its offering vehicles...

Not Every Brand is a Lifestyle Brand

Posted by: David Kiley on July 05

McDonald’s move to recruit rap impresarios/designers like Russell Simmons, Damon Dash and mainstream tastemaker Tommy Hilfiger to submit ideas for new uniforms for its employees isn’t a terrible idea. Though...

Brand Bush May Be Down. But Brand USA is Fine, At Least At Home.

Posted by: David Kiley on July 01

President Bush may be suffering his worst approval ratings since he took office, but the good ol' USA is the top brand in America in both red states and...