Posted by: David Kiley on June 13, 2005
With first quarter Internet Advertising Revenue topping more than $2.8 Billion, a 26% boost over the same time period during 2004, more
ad dollars are being diverted from the TV and moved to the
Net where more of today’s teens are spending time.
American Express chief marketing officer John Hayes recently said “The couch potato has been replaced by the Web surfer”. That’s going to help increasingly rich media site and portals like MSN, ESPN.com and www.ManiaTV.com, a 24/7 live Internet Television Network.
ManiaTV.com is an interesting site. It’s gone from zero to 1.5 million visitors per month since September last year. Music videos that stream, videos that can be requested, message boards, giveaways, video interviews with performers and bands, video product demos, and on and on. A lot of the stuff isn’t to my interest, but I can spot a solid creative business model when I see one. The level of interactivity and participation by visitors is impressive and progressive. Visitors with webcams can even upload their comments and join the content. So far, Levi’s, Dodge and the U.S. Navy have advertised. Check it out.