Feedback from Carl's Jr Paris Hilton Ad as Spicey as The Ad

Posted by: David Kiley on May 30, 2005

Last week, I blogged on the Carl’s Jr TV ad featuring pop icon, heiress Paris Hilton, who shimmies and shakes all over a Bentley with a burger in her hand.

The ad has been the topic of news articles, TV show segments, blog entries and the like. The media exposure for the ad is far greater than Carls Jr. ever expected. That was my point, of course. Most of you who commented (I encourage all to read the comments) were against the erotic nature of the ad. One fellow said that when I am the father of a 13 year old rather than a 3 year old, I may feel differently about such ads.

I guess my attitude now is that when my son is 13, my fatherly advice will be to keep whetever he sees in the world of sex and porn (and he will see some) in perspective. How many men, when they were 13, had a stash of Penthouses under the mattress or on the top shelf of our closet, and didn’t turn out to bad people.

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Reader Comments

Beverly

June 1, 2005 03:47 AM

Sex sells seems to be the motto of the day; however, I find the Paris Hilton ad just plain dusgusting PORN.... I will NEVER eat anything from Carl Jr's ever, ever again. Thank You.

Paula Burkett

June 1, 2005 11:44 AM

You are sick! What decent, caring father or mother would provide pornography for their child of any age??? You say people who view porn turn out to be decent?? You apparently don't know what you are talking about. Pornography turns out to be addictive and causes people to lose their jobs, and their families to break up. These people even lost their self-respect. What you are doing is disgraceful and you are losing many customers because of it. And....your day will come. It's a sad thing to realize to what extremes some people will for the "almighty" buck!

Donald Ancell

June 1, 2005 05:49 PM

Yes, as a 13 year old, I and some of my friends looked at porn comics and Playboy pictures and did not turn out to be perverts, but some did. I have seen the results of porn addiction, a man of great wealth could have done so much for society,but fell to porn addiction. Young boys and men are being bombarded with the stuff every day,and everywhere,it is a wonder that they can concentrate on anything like school for instance.
Is Carls Jr. so desperate for business that they have to resort to porn to sell burgers? I emailed them and have yet to receive a promised answer. Remember the Russian Manifesto and what Kruschev said, "We will bury you." "Get them interested and hooked on sex" The enemy may not be able to get to us from the outside, but they are sure doing a good job from the inside.

I will not enter another Carls Jr. until they quit using porn and sexual inuendo in their ads. I kinda hurts a little because the Santa Fe Chicken sandwich is one of my favorites. My business friends and I who share lunches at Carls will be eating somewhere else.

Sheri White

June 1, 2005 08:20 PM

I am OUTRAGED over your new ad with Paris Hilton. And you call yourself a FAMILY restaurant. I don't care what age market you are trying to reach. You know that commercial will air while ALL AGES are watching the TV. I am appalled that more large businesses like yourself, do not stand up for DECENCY IN ADVERTISING! My family and I will no longer buying from your restaurant! That's sad because you have some really good food!

Stephanie White

June 1, 2005 08:23 PM

This is a horrible advertisement. It is totally outrageous that Carls Jr. would appeal to customers through sex appeal!

Don

June 2, 2005 10:52 PM

On the contrary, most men who had the stacks of porn at 13 have continued to be addicted to porn for the rest of their lives, or have miserably struggled against the temptation. Porn addiction has ruined many marriages, and has been responsible for the rapes and murders of many women -- just ask the late Ted Bundy. Please don't think it's just a matter of "perspective." The evidence that porn is harmful is totally against you.

Darth Chaos

June 7, 2005 09:54 PM

All this ad does is give the trial lawyers the idea that "Big Food" will use any means necessary in order to "hook consumers on their addictive products". Hardee's (Carl's Jr. under a different name in the Southeast) practically dared the Food Police to file lawsuits over the Monster Thickburger (CSPI called it "food porn" and the "fast food equivilent of a snuff film"). The trial lawyers didn't come out of the woodworks because of the Monster Thickburger, but I predict they will over the Paris Hilton ad.

So blame CKE (the parent company of Carl's Jr. and Hardee's), not McDonalds, Burger King, or Wendy's, when the federal government caves in to the Food Police and adopt draconian policies like a 5% national fast food tax, zoning restrictions on new fast food restaurants (later enforced retroactively), and minimum purchase age requirements for fast food.

John Harris

June 8, 2005 11:50 AM

Sex may sell, but I'm not buying their food anymore. I don't want my family seeing this sort of trash. Paris Hilton is a born-rich person who has risen to popularity through sex acts and has taken this theme way too far. The original founders of Carls Jr. worked hard from nearly nothing to make a successful burger chain. I bet the original founders wouldn't have approved of this.

There's plenty of other competitors for burger business. And when my family needs a quick meal, it WON'T be Carls Jr. or Hardees.

The CEO of Carls Jr was interviewed by Fox News on the 7th of June and he was clearly more interested in marketing success and dodged every question regarding family values.

Roman

June 12, 2005 03:20 PM

I`m German and it always strikes me how hypocritical and two faced the american people are. It`s ok to see a promo for CSI at 2 o clock on a sunday afternoon where bodys fall off houses blood get`s spilled in the streets but it`s not ok to see a girl wash a car??? Honestly I`d rather have my son see Paris Hilton and talk to him about that then see him people getting killed. Wonder why America is so violent????

Diane

June 13, 2005 10:56 AM

I am the mother of a 16 year old, thank heavens she is very decent young lady and I try hard to encourage good moral values. .YOUR AD is a reach to our vulnerable teens, especially those who may not have the benefit of good strong family support. Consider how may teenagers are latch key kids who are home alone and turn on the TV and see this AD. Can you imagine what may go through their minds, SEX sells, even BURGERS..We have enough issues protecting our innocent children from child preditors, your ad only provide another vehicle to fullfill their lust.

My family and I will not support your joint, your marketing stragtegy STINKS, if you consider yourself a family chain, you would seriously consider what audience you are targeting

Jack

June 14, 2005 06:10 PM

You people make me laugh. A little extreme don’t you think? It’s a commercial like it or don’t, but don’t blame Carl’s Jr. for societies end. Open up and stop being so secluded to life, hiding your kids from everything. Those are the kids that become the weird people that sit watching porn all day.

Rene Vishney

June 18, 2005 02:28 PM

Carls Jr. -terrific ad -better than watching murders, rapes and kidnappings on the news. Which is sending a really bad message to the kids people feel thay have to protect. also people take things to seriously and most are hypocritcal-
a beutiful woemn great car-oh my how terribile-puts a smile on my face-think i'll go for a six dollar burger.

Sandy

June 25, 2005 05:38 PM

Oh, please, Rene! If it was such a terrific ad you'd realize which sandwich they were advertising.

tom adams

June 30, 2005 08:29 AM

personally, i prefer sex to violence...

madison avenue has been using sex to sell for a long time...

in its greed, the media exposes children to violence to shock and hence sell. maybe ordinary stuff dies like a rat in the street, but it is about time we get a solution that doesnt harm society.

Suzie Stablein

July 18, 2005 04:30 PM

While I agree that death and violence is an awful thing for children to watch on TV, we as parents have some control over letting them watch the news and other programs. We have no idea when a commericial that has sexual content may pop-up. I went to Carl's Jr. just today and got a large drink - the only choice of cup I had was one with a swimsuit model on it. Where are they headed? As a women and a mom - it feels very degrading. I hope Carl's Jr. will listen to the people who have helped them grow their business by being faithful customers. Today they lost another!

Helen

July 26, 2005 09:39 AM

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In addition we have many categories so your site will be place on an appropriate page.

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Danielle

July 28, 2005 02:37 PM

Just a question for the "oh so offended" parents -Are your kids the same ones playing the hottest new video games? Seems like there is a lot more violent, provocative, immoral behavior in that fabulous brain numbing device. Or hey, maybe your kid shouldn't be camped out in front of the TV in the first place. If you are so concerned with the material your children are subjected to - try a little parenting! It's your job to police what media, information, etc. gets through to your offspring - take some responsibility.

Danielle

July 28, 2005 02:39 PM

Just a question for the "oh so offended" parents -Are your kids the same ones playing the hottest new video games? Seems like there is a lot more violent, provocative, immoral behavior in that fabulous brain numbing device. Or hey, maybe your kid shouldn't be camped out in front of the TV in the first place. If you are so concerned with the material your children are subjected to - try a little parenting! It's your job to police what media, information, etc. gets through to your offspring - take some responsibility.

Clint

August 4, 2005 01:54 AM

For starters, evryone is calling this porn and getting away with it. I've seen more skin on some primetime show commercials and no one complains about that brainless garbage. And as for addiction, you can become addicted to anything. So why don't we outlaw everything!?! I know families have been broken up when someone becomes over active in CHURCH too!!

Clint

August 4, 2005 01:56 AM

Ask the late Ted Bundy? Might need to rethink that comment. LOL

Dave Logan

August 16, 2005 03:52 PM

I might add that not only is pornography addictive & a destroyer of families, but I will make you go blind!

Mike

August 21, 2005 09:46 PM

It's amazing to me that us Americans can get in such a tizzy over a girl washing a car, but not over something relevant like what's going on in DC? Sex comes up, you can't shelter your kids from it, and if you do, it will be very detrimental to them at a later age in life. And porn addiction? I happen to know plenty of well adjusted, good looking people who look at porn. You can't try to pretend to your children that this doesn't exist.

Chris mankey

December 4, 2005 09:15 PM

Porn addiction has ruined many marriages, and has been responsible for the rapes and murders of many women -- just ask the late Ted Bundy.

Yes, the last miniute interview with james dobson.
What's really remarkable is that bundy never mentioned porn being the cause of his killing spree before this day and no porn was found at his house despite his "addiction" to it. And a week before his wink wink nudge nudge conversion to christianity on the eve of his execution he was trying to prevent his death by claiming to reveal victims that he wasn't convicted of killing. He was simply telling james dobson what he wanted to hear!

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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