It Just Gets Better and Better With McDonald's and The Rappers

Posted by: David Kiley on April 7, 2005

As Adweek’s AdFreak blog reports, a group called Gatbustaz has released a hip-hop song, McGangsta, that’s as laden with Big Mac references, sex, violence and profanity as the fries are with saturated fat. Some of the lyrics to ‘McGangsta’: “Kinda feel like a sesame seed bun/Don’t we all/Wait, let me get my gun/Let’s make a McDonald’s run.” They also mention Escalade, as in Cadillac Escalade. No word yet as to whether McGansta is going to get any moolah from Mickey D’s. General Motors’ Cadillac is reviewing.

We are all having fun with a deal McDonald’s has been pursuing with hip hop acts to write songs about the Big Mac. Under the arrangement, McD’s would get to approve lyrics, and then the artist/shill would get paid per radio play.

Jermaine Dupri, artist, songwriter and president of Urban Music for Virgin Records, speaking Thursday, called the McDonald’s deal and others like it “cheesy” unless the rapper was totally inspired to croon about the Big Mac from his or her soul…snd stomach. Dupri also said that he wrote a song a few months before McDonald’s started pursuing its deal. His song was “Meet Me in the McDonald’s Parking Lot.” Despite some history with McDonald’s and scoring a commercial for Sprite, Dupri said he was asked by McDonald’s to drop the song. he says, he wrote it out of inspiration, not for McD’s pay package. A month later, he said, they were asking to see it again to see if they could get behind it.

Reader Comments

consumer minded

June 19, 2005 4:06 PM

First off I have to say that it’s something new everyday within the black culture. It's strange to me how just several years ago us as black artists, musicians, personalities, etc were complaining that we were not getting endorsement deals, that we were not getting proper representation in the dominant consumer advertising marketplace. Now many of our black artists have been able to see astounding success from their endeavors and are receiving opportunities to not only get paid publishing but endorsements for commercial drops in our songs when for years we were providing free advertising. We as a culture call these individuals sell outs now when white artists have been receiving these benefits for years for even the smallest plug. In the same breathe I do agree a McGangsta song is outlandish or writing a bogus rhyme that may not get spins is ludicrous.

It is about time that we as artists, entertainers, business managers, etc receive the same and equal benefits. If you choose not to do it or classify it as selling out it is your opinion, but ask yourself this if we truly supported our artists and entertainers would they have to depend on various propaganda opportunities? Or is this the beginning to the black community getting an opportunity to reap rewards from organizations and businesses that have truly benefited from our community support and dollars?

Finally, if we as a people feel we are being misrepresented and we don't feel we have a voice there is one great and easy way to get that voice in corporate America...get together and begin buying shares of ownership in these firms so that our voice will get heard as a voting stockholder.

Food For Thought: If an estimated 600,000 (less than 2% of the Black population) blacks went and spent $613.00 on McDonald’s stock each of us would own a total of 21.17 shares at the Friday closing price of $28.96 which would give us a whole hell of a lot of say since that would be the equivalent of 1% ownership of all outstanding stock or 28% of their gross profit. I think that would send a message and we would begin to get heard. Now I am sure that there will probably be a million and one reasons why the Black community can't not accomplish this so bring them on I am ready... by the way yes I am a current stockholder, run a business that is diversified with a minor interest in the entertainment industry and I am black...

Lynn

August 3, 2007 2:07 AM

This is nothing more than a modern day minstrel show. McDonalds features commercials with African-Americans dribbling basketballs, jive talking and doing handshakes with complicated gestures. In comparison, commericals geared towards Whites features sexy blondes eating a salad or a family spending crowing over a plastic booth.
Why do the artists sell out? They are street. It's a deal where everyone wins except the kids dying of gang violence or diabetes, teeth rotting out their mouths. Or kids grow up to emulate these thugs and video hoes. Or kids stop thinking and believe everything they see on TV.
Truth is--we have to stand up for our own integrity.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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