France's Pernod-Ricard Gets Britain's Allied Domecq, But It Still Doesn't Want French Wine.

Posted by: David Kiley on April 21, 2005

As Pernod Ricard and Fortune Brands move closer to acquiring Allied Domecq, France-based Pernod will still have a gaping hole in its portfolio—French wine. Ironically, Great Britain-based Allied brings with it two venerable Champagne brands, G.H. Mumm and Perrier Jouët, but there won’t be any non-sparkling French wines anywhere to be seen in the combined portfolio. And Pernod’s Director General Pierre Pringuet says don’t look for any in the future. “The French wine industry is hopeless, with all the vintages and the chateaus…please!,” he told a small group of reporters, with dramatic toss of his head, recently at New York’s Four Seasons. On its own, Pernod has practically cornered the Irish Whiskey market, running both Jameson’s and Bushmills. It also counts Chivas Regal, The Glenlivet, Wild Turkey and Seagram’s among its brands. Pernod also owns mass-market Australian wine label Jacob’s Creek and Wyndham Estate, two brands Pringuet says the company plans to grow, as well as Portugal’s Sandeman.

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John

March 23, 2007 2:43 AM

French were no doubt very master at producing wine back then but Americans seems to have lead the marketplace lately and are expected to dominate French in next few years.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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