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Tasteless Beer Advertising

Posted by: David Kiley on March 21, 2005

No, this is not about buxom bikini-clad women riding Clydesdales or SpongeBob holding a longneck. It’s about this ad war between Miller and Anheuser-Busch about whether Lite or Bud Light tastes better, or has “more taste.”

The National Advertising Division of the Council of Better Business Bureaus says it is now referring Anheuser-Busch’s challenge of Miller Brewing’s “More flavor, more taste” claims to the U.S. Alcohol and Tobacco Tax and Trade Bureau, which already is reviewing the Milwaukee brewer’s campaign for fairness and truthfulness.

Miller points to blind taste “perception” tests of 400,000 consumers conducted by the Institute for Perception, Richmond, Va., pitting A-B versus Miller products. A-B charged that the tests were improperly conducted and the ads may leave consumers to think Miller beers were preferred over the AB’s brands.

I know taste is subjective. And one man’s beer is another man’s gerbil p*ss. But seriously folks: Is anybody drinking either of these brews for taste? Both products come under the heading of ” I want to drink beer, any beer, and if I can save a few calories, I’d like to.” I’d like to suggest a different kind of taste test. Let’s have a blind taste test of Miller Lite, Bud Light and any of the following: Harp, Labatts, Molson, Fosters. Then, let’s get a tally on which taste better. Labatts and Molson both have light versions, though the best way to cut calories in half when drinking beer is to drink half as much of the good stuff.

I’m sorry, but Lite and Bud Light fighting over taste reminds me of a story I heard once about “actors” Bob (Gilligan) Denver and George (Goober from “The Andy Griffith Show”) Lindsey getting into an actual fist-fight in the late 1960s over which was the better actor.

Reader Comments


August 25, 2005 5:19 AM

Quite intresting article posting.I enjoyed reading this.


January 3, 2008 5:43 PM

Beer is stupid!
so HA!

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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