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Archives: March 2005

Award Winning Honda Ad From UK Shows Ads Can Be Great and Compelling

Posted by: David Kiley on March 30

Most advertising I see on TV is total crap, the stuff for which TiiVo was invented. It is for this reason that I point out a Honda ad from the...

McDonald's Turning Brand Placement Into Junk

Posted by: David Kiley on March 29

McDonald's Corp., reports Advertising Age, has hired an entertainment marketing firm to get hip-hop artists to integrate its the Big Mac sandwich into their upcoming songs. My fingers are pinching...

FCC and GOP May Over Reach If They Go After Cable TV

Posted by: David Kiley on March 28

The FCC and prominent Republicans seem interested in regulating decency on cable TV the way they do on the broadcast networks. It's an interesting prospect. But one that could bite...

Citizen Imus Under Fire. But It's the Critics Who Will Get Burned.

Posted by: David Kiley on March 24

Don Imus, as obnoxious as he can be some mornings on his syndicated radio show, does a lot of good work. And if he's guilty of anything reported in today's...

GM Doesn't Have a Bad Image. It Has A Bad Reality.

Posted by: David Kiley on March 24

Paraphrasing a line written by David E. Davis, the dean of automotive journalism, about the city of Detroit, "General Motors (Davis wrote of the City of Detroit) doesn't have a...

Tasteless Beer Advertising

Posted by: David Kiley on March 21

No, this is not about buxom bikini-clad women riding Clydesdales or SpongeBob holding a longneck. It's about this ad war between Miller and Anheuser-Busch about whether Lite or Bud Light...

Subaru Tries "Think. Feel. Drive." as New Ad Idea With New Agency.

Posted by: David Kiley on March 18

Subaru of America on Monday will start a new advertising campaign with a new brand strategy from a new ad agency that will begin a process by which the Japanese...

Answering The Blog Mail

Posted by: David Kiley on March 17

About my blant (blog entry that becomes a rant) on being charged (had I gone through with it) $200 to change a Continental Airlines flight reservation two months before the...

BMW Deal With Sirius Shows Road To More Successful Business Model for Sat Radio

Posted by: David Kiley on March 17

BMW struck a deal with Sirius Satellite Radio to promote its new 3-series car. The partnership is the first such for Sirius, giving BMW access to the satellite radio service's...

Democrats Are talking about "Re-Branding"

Posted by: David Kiley on March 16

Two articles I have read in the last 24 hours--one in The New Yorker about Joe Biden and Nicholas Kristof's op-ed piece in the New York Times today--specifically talk about...

Karen Hughes a Predictable, and Troubling, Choice To Market the U.S. Abroad

Posted by: David Kiley on March 14

Karen Hughes, a longtime adviser to President George W. Bush has reportedly accepted a key post at the State Department, leading efforts to promote US values and improve America's image...

Johns Hopkins Ads Make Some Odd Choices

Posted by: David Kiley on March 14

Johns Hopkins Medicine has been running image ads during Sunday morning TV that seek to promote the idea that better funded research at Johns Hopkins could lengthen the lives of...

Can Anyone Elighten Me About The Rudest Cell Phone Behavior of All?

Posted by: David Kiley on March 09

I ride the train from New Jersey to Manhattan on most days, and I have recently become aware of a growing trend of the rudest cell-phone behavior of all. These...

McDonalds New Campaign Is The Appearance of a Good Start

Posted by: David Kiley on March 09

About five or six months ago I sat in a meeting here at Businessweek and said, " You know, we ought to do a story about McDonald's and how I...

Booze Industry's Self Regulating Ad Model Shows Promise. Food companies next?

Posted by: David Kiley on March 08

The Distilled Spirits Council of the United States today released its first report detailing how it has been policing liquor marketers who overtly or inadvertantly take the low road in...

Those Fox Ratings Don't Necessarily Mean The Country is Moving To The Right

Posted by: David Kiley on March 04

I confess to a guilty pleasure. Though I know TV and radio blatherers like Sean Hannity and just about everybody on Air America, Rush Limbaugh and Bill O'Reilly are full...

Why Nobody in The Airline Industry Should Carry a Marketing Title

Posted by: David Kiley on March 02

I have a new reason why almost no one in the airline industry has the right to hold the title, director of marketing. As I understand the concept of "marketing,"...

Podcasting Could be an Ad Creative's Delight

Posted by: David Kiley on March 01

Steal This Idea. Please! As advertisers get more interested in pod casting, one way to get their brand messages in without polluting the medium would be to write and produce...

Booze Ads Proliferating on TV. Not Such a Bad Thing.

Posted by: David Kiley on March 01

As my story in this week's magazine shows, the days of TV stations not carrying liquor ads are all but over. Sure, the broadcast networks like NBC and FOX, still...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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