Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

There's a Reason Why Perdue Doesn't Give Plant Tours

Posted by: David Kiley on February 2, 2005

Big News: Rev. Al Sharpton has joined with PETA (People for Ethical Treatment of Animals), as well as Rap music mogul Russell Simmons, in a boycott of KFC, charging the chain with serial mistreatment of chickens. Is Al channeling Claude Rains in Casablanca? “I’m shocked, SHOCKED!, that there’s gambling going on in this establishment.”

I used to work for the ad agency that long handled Perdue’s advertising account. Let me tell you—There’s a reason why they don’t do tours at chicken processing plants. It’s something akin, if you can imagine, to walking into an operating room and being able to view the surgery from inside the wound.

KFC, Perdue and its other chicken producing peer companies are not giving PETA much traction. That’s their prerogative. But if KFC continues to see same-store sales decline, I predict they wake up to the realities of their business model.

Years ago, KFC, owned by Yum Brands, changed its name from Kentucky Fried Chicken. The idea was that it was bad karma in an era of health consciousness to have "Fried" as your middle name. I said then, and I say now, that they made a terrible mistake. The better idea would have been to rename the chain, "Colonel Sanders." KFC will never stand for anything. At least with the Colonel, there is an identity, even if he was a nutty old coot as journalists have reported.

I suspect part of the reason KFC's business is in decline is that it has a lousy penetration of the kid market. The menu items don't appeal to kids and they don't do much in the way of Happy Meal marketing to attract kids. That means they lose the whole market of parents coerced to go to the fast food joints by the kids.

Teenagers I know vastly prefer pizza and burgers to a bucket of "chicken" these days.

This is very subjective, I know. But the KFC menu is shockingly unhealthy and un-appetizing except for those who just don't care about what they are eating. The last two times I ate KFC products, about three years ago (the BBQ wings one visit and a meal including extra-crispy on another), I felt, frankly, like I had ingested poison. And I can be a rugged eater. Last week, I dined on offal, including goat heart and lamb kidneys. Seriously. The KFC stuff has gone from being an ocassional guilty pleasure for a self-acknowledged food marm like me to something that I'd only consider eating if I knew I would need to justify a trip to see the school nurse later to dodge an Algebra exam.

I'd say KFC was due for a makeover, and they might consider starting with a menu re-do, and an attitude re-do about how they treat their chickens. Just a thought.

Reader Comments

Ivayana Liggins

February 1, 2006 2:39 AM

My name is Ivayana Liggins. I am doing a research project about KFC's creulty to chickens. I e-mailed and called PETA, but they never gave me a response so, I was wondering if you could answer a few questions about the issue. Here they are:

Q: What has PETA done to stop chicken cruelty?

Q: Where do the chickens come from?

Q: Do the workers at KFC know about the issue?

Q: What has KFC done to stop chicken cruelty?

Thank you for your time and help. E-mail me a.s.a.p at or

earn money google

November 11, 2006 8:11 AM

Earn Money Without Spend Money

more details at

Easy ways to earn money with Blog or Website !!!

follow step by step :

1. Create a blog with

2. link exchange example : linkalizer , linkexchanged , gothimatch , religiousmall , linkadministrator

3. Join advertisement program, earn money with advertisement. example : adsense Google , revenuepilot , adbrite , bidvertiser and others

4. Join Affiliate program, earn money with affiliate program. example : SFI , clickbank , roiroket , LinkShare Affiliate!

5. Join Forums. Example : preCharge Community Forums , Free Advertising Blog

6. Join Articles. Example : article marketer ,

7. Join Press Releases : ,

8. Join Hit Exchanges. Example : trafficswarm , 123click , Hit Pulse

9. Join Building Network. Example : Your Luck List , 241Lead , Viral traffic list , List Dot Com

Search engine Positioning

you have submitted your blog at search engine and link exchange with others website company.

example : link exchange with

Reach On Top Ranking Position

Almost everyone uses search engines to find sites, and if your site doesn’t turn up on the first page of results you’re losing valuable traffic. Achieving a Top 10 ranking is vital to your success on the Web.

We will explain more details in the future as following :

1) What is a blog ?

** A blog is a simple web page that anyone can set up in minutes.

** Blog is a part of website. We take an example : is a website. is a blog. Are you understand now ? So, we can register a blog at or or others.

** Having a blog is a vital part of making money on the internet.

** If you are looking for a way to start making money on the internet, and you have a budget that is very small or zero, blogging is a great way to get started.

2) How to create a blog ?

** Firstly, you have to prepare a blog address which includes a keyword phrase. (example : ,YYY is blog name) , title which includes your keyword and content info.

** After that, you can register at or or others.

Example :

** Register at step by step **

** (1) Click on " CREATE YOUR BLOG NOW "

** (2) Fill out the form

** (3) Enter title and blog address

** (4) Choose a template

** (5) Start Posting

** (6) Enter title and Content

** (7) Click on Setting

** (8) Click on Publishing

** (9) Notify change to "YES" ( is a blog update notification service that many individuals and services use to track blog changes.)

3) What we can take advantage from blog ?

** You can make money with a free blog

** Join advertisement program is free, earn money with advertisement. example : adsense Google , revenuepilot , adbrite , bidvertiser and others

** Join Affiliate program is free, earn money with affiliate program. example : SFI , clickbank , roiroket , LinkShare Affiliate!

** The cost for all is absolutely nothing

4) Why ping a blog ?

** Once you finish posting, you need to ping it. Pinging lets the blog directories know that something has changed. The search engines will come crawling / updating.

** Every time, you post new content to your blog, you need to ping it

5) How to ping a blog ?

** Click on

6) How some people can make money & earn money over USD $ 20,000/month on the internet ?

** Some people use blog or website to create fortune online : such as advertisement , promote affiliate program, deliver newsletter, sell text link , sell ebooks and others.

** example : They use blog freely to earn money.

** 1 blog earn money at least $ 20.00 for one month , they create 1000 blog , how much they could earn ?

USD $ 20,000.00 . Is it easy ??? . They just join advertisement and affiliate program (all is free).

7) How to submit your blog or website to search engine ?

** Search Engine : Google , Yahoo , Msn and many others.

** Go to Google's search engine, just type "add url google" , the listing will be displayed, you will see the title "add url google" on the listing, just click on and register it.

** Go to Yahoo's search engine, just type "add url Yahoo" the listing will be displayed, you will see the title "add url Yahoo" on the listing, just click on and register it.

** Go to Msn's search engine, just type "add url Msn" the listing will be displayed, you will see the title "add url Msn" on the listing, just click on and register it.

** Or, go to submit free to 50 Search Engine

8) How to promote blog or website on the internet ?

** Write an article relevant with your blog or website. Example : article marketer

** Join Forums. Example : preCharge Community Forums and others.

** The link exchange strategy is what will give you traffic in the long term and most important. example : linkalizer , linkexchanged , gothimatch , religiousmall , linkadministrator

** Join Hit Exchanges. Example : trafficswarm , 123click , Hit Pulse

** Join Press Releases : ,

** Join Building Network. Example : Your Luck List , 241Lead , Viral traffic list , List Dot Com

** Join PPC advertisement

9) What is PPC advertisement ?

** PPC - Pay Per Click.

** Earn money from your website or blog - get paid for every click

** Earn money with affiliate program that pays you for every click
You get paid for every visitor that clicks on an ad. You to make as much as possible from your advertising space, by letting advertisers bid on your ad space.

** Example PPC advertisement : adsense Google , revenuepilot , adbrite , bidvertiser and others

10) What is an Incoming links ?

This is a very important thing, because to reach TOP 10 in Google, Yahoo!, MSN and other major search engines, you have to get as much quality incoming links as you can. What is an incoming link? It is when someone links to your site from his webpage. And when you have more links to your web site, your rank goes up. The better quality of the link is, the better ranking boost your site receives in search results.

How to get such links?
There are many ways to develop a high number of incominig links to your website.

1. reciprocial linking - asking other webmasters for links and linking back to their websites in exchange. It used to be an effective method, but right now search engines discount the value of such links to zero.
2. cross linking - asking other webmasters for link from to your website, and linking back to their website from your OTHER website. A similar method may be used when you have only one website, but your linking partner has 2 or more websites - ask for link to your site from one of his sites, and link back to his OTHER website in exchange.
3. context linking - writing articles with links to your website in the article text (target your keyphrases or keywords!), or sponsoring other articles, that have high Google PR
4. automatic link building - with a help of an automated link building system

11) How/Where to register domain name ?

** Register domain name : Example

Any inquiry, please email to :

We will be explaining next :

12) How to choose a good domain name ?

13) How to create a website use Microsoft FrontPage ? (Step By Step Basic)

14) Why some new website listing on search engine just in 1-2 days , No need waiting 1 month ?

15) What is concept to be a reseller ?

16) What is payment processor ?

17) How to register domain name and rent cheap Web Hosting ?

18) Some Web Hosting is free , How to get it (Including term and condition) ?

19) How to get more traffic to your site ?

20) How to earn money with newsletter ?

21) What is called indexing (Search Engine) ?

22) How often Search Engine crawling or indexing your website ?

23) What is RSS ?

24) How to create RSS step by step?

25) How to earn money with RSS ?

26) Why we're saying earn money internet online concept similar same as Direct Selling ?

27) What is affiliate program ?

28) What is Onpage Optimization & Offpage Optimization (Two types of search engine optimization)

29) Use clickbank to earn money without spend money ?

30) How to maximum CTR ?

31) Others ?????


May 22, 2007 10:11 AM

I am glad to post my views and points in this blog, but I must say that webmaster of this blog has done a very great job to make his blog more informative and more discussable but unfortunately everthing is same here that more than 80% in this and other blogs


June 16, 2007 8:03 AM

We are heaving the collection of thousands of species of beautiful Flowers and plants like Birds of paradise ,gerbera flower,Agapanthus flower,bells of ireland, Marigold plant, Poppy plant ,caladium plant, Baloon flower plant & many more verities of plants and flowers.


November 17, 2007 6:42 AM

Tick-It Pacific Tours is the ultimate for New Zealand travel,

Overview Health

March 21, 2008 2:35 AM

Health information on mens health and womens health,various health issues,health news on cheap health insurance, recipes like low fat recipes only on…

compounding pharmacy

October 9, 2008 3:05 PM

This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .


September 8, 2009 11:11 AM

Send Gifts to Srilanka, Flowers to Srilanka, Cakes and Chocolates to Sri Lanka and Colombo.

Post a comment



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!