Erectile Dysfunction Ads Get my Dander Up

Posted by: David Kiley on February 23, 2005

We’ve all seen them by now. Erectile Dysfunction ads. The dirty little secret is that the warnings telling men to get medical attention if they have a four hour erection after taking these drugs is more salesmanship than a warning. “Four hours? Really? Hmmmmmm.”

The real point here is that these ads do not belong on TV while I’m watching the Giants, Yankees or Phil Mickelson chip golf balls with my son in the room, or my Mother for that matter. Networks like Fox and NBC say they don’t run such ads on “family” programming like American Idol or before 9PM. But they make exceptions for News and Sports, which can carry the ads anytime. That’s like saying, “I pay 100% of the taxes I owe…except when I don’t.” Or, how about, “I am a vegetarian, except I do eat pork once in a while.”

Call me a prude, but there it is. While I am not alone in my opinion that these ads should be relegated to print, the Net and re-runs of Murder She Wrote and Columbo, I frankly thought I would have more company than I do. A Businessweek online poll shows 65% of respondents think these ads are innapropriate as they are currently running.

The House of Representatives recently passed a Broadcast Indecency Bill that raised the fines for indecent broadcasts from $32,000 to $500,000. But a provision that would have limited ED ads was stripped out before passage. Rep. James Moran (D-Va) sponsored the bill and says he would like to bring back the ED ad limit back to the floor for a separate vote. Good Luck. If the House didn't want it in the larger bill, it's doubtful that he could get it over in a separate piece of legislation. This Republican controlled Congress is hot and bothered about what liberal media organizations want to out out over the airwaves, but when it comes to stifling advertisers...no soap.

Reader Comments

candide

May 17, 2007 7:39 AM

You might think that the biggest health risk to American men is E.D.

Time to ban all RX advertisement.

editress

June 13, 2007 10:32 AM

I couldn't agree more. I understand that these ads are now banned during hours when small children are awake, and yet I still seem to see them on channels such as Discovery and Science, which I enjoy watching with my son. Get all Rx commercials OFF THE AIR.

Lex

June 20, 2007 12:26 AM

I am so sick of hearing these ads and they are on EVERY channel whenever they want to be! It is disgusting and frankly the only thing I can do is ask how this would go down in good ole USA: "No more (squeak sound) end vaginal dryness and get back to your old self. Don't let vaginal dryness dampen your life. You may experience vaginal dryness, but don't let it ruin you!" disclaimer--if you stay wet for more than X hours please see a doctor as serious problems could develop from excessive vaginal wetness.

Now that I put it in perspective, do you think it is acceptable?

Lex

June 20, 2007 12:30 AM

PS--since when is "impotence" "Erectile Dysfunction"? Is that a way to lessen the shame and put a pallatable name to an age old problem so baby boomers can further erode our world? Thanks to them my generation grew up with an AIDS epidemic never knowing sex without HIV looming over our heads...now they want to start to ruin the morals that are left to alleviate their ageing problems?

mateus black

September 28, 2007 6:24 PM

Hi, my name is Tanya my husband had ED you know
what this do to a couple well i was very sad becouse for 4 months we did have sex but now thanks to the blue pill all problems are gone
and plus i give you a tip where a found this beuty cheap,free prescription plus free-overnight via FedEx
go to www.trustedprescrptionsonline.com

Cucufate

December 14, 2007 4:06 PM

Erectile dysfunction is a big problem. There are too many people suffering of this sickness and there are many causes to have it: stress, damaged nervous and muscles, tiredness, etc.

But, nowadays we have many solutions to solve this health problem and a man must not be worried about it. I can recommend Viagra and Cialis. They are wonderful products which help you with this problem. Remember that erectile dysfunction is not an issue only for old people. Don't feel ashamed. use Cialis or Viagra. I say this from my own experience.

If you visit this webpage you can find these products at the best price:

http://www.todoenmedicamentos.com

Doug Dennison

February 21, 2008 12:52 AM

I COMPLETELY agree with you - I reached my limit tonight when I suffered through the latest "Viva Viagra" ad, followed by the Cialis medical definition ad...ENOUGH ALREADY!!!
I'm sorry these poor saps have limp noodles, but prime time television on The Golf Channel is NOT an appropriate time to be shilling for these products.

Kenny

March 7, 2008 9:18 AM

Hello,
What do you think about http://www.genericviagra.org ?
They have very cheap viagra.

Jaggu

May 7, 2008 9:09 AM

I simply cannot describe my utter disgust when seeing the ads for "ED" while watching the evning news with my children!!! This has to stop. Is there a sign-in sheet somewhere?

I understand the FCC cannot do anything about ads, but, what I don't understand is why the uproar over condom ads then?

-sri-jaggu-gandhi

LetThemKnow

May 23, 2008 9:26 PM

Well, finally a site has started a online petition AGAINST these ED commercials so get off ya duffs, stop blogging about it and take action.

HTTP://WWW.WHENTHEMOMENTISWRONG.COM

This site will make their ads go LIMP real soon

Mitchell

August 1, 2008 2:58 PM

Well said, Lex and other people.

I'm so tired of seeing these filthy ads. In Australia, my current address, it seems nothing can be advertised without appealing to the most base instinct of the dumbest demographic constituent. So such ads are particularly nasty, carrying a boorish clout, complete with a set of highly suggestive images and references: a design certain to catch the attention of the most crass of television viewers.

jose

November 4, 2008 9:28 AM

Hello my name is Jose I’m older man and I need a treatment for my Erectile Dysfunction problem, I need to know if the generic Viagra works. I found this website Generic Viagra http://www.xlpharmacy.com/generic-viagra/ it seems to be ok but I’m not sure. Can anybody help me with some info about this website or maybe recommend another website that sales generic Viagra .... thank you Jose

IH

April 19, 2009 1:07 PM

What can we do to BAN these commercials from airing before 10pm?? It seems these type of commercials are airing more and more frequently, especially between 5 - 10pm. I hope David Kiley will do a follow up article!

GenericViagra

April 23, 2009 12:42 PM

If you, like so many others, are in the market for Generic Viagra, buying Online Pharmacy no Prescription is your best bet for finding fantastic deals on high quality generic medications. We understand that so many people are struggling to make ends meet in these difficult times, and health insurance does not always include prescription coverage. More Info at: http://www.safemeds.com/

Erectile dysfunction

May 6, 2009 9:15 AM

Most people think it only happens with older people until it happens to you. Almost 15% of men have sometime in their life has some sort of erectile dysfunction, while men in their sixties this can go up to 75%

jerome

July 7, 2009 12:27 PM

nice article about erectile dysfunction
but i dont know what is the best viagra or cialis or levitra ?

Lexicon

August 16, 2009 1:52 PM

I have to agree, these ads need to stop. I'm by no means a prude, but any discussion/commercial about sex makes me extremely uncomfortable. It belongs in the bedroom, no where else. The fact that these commercials are on EVERY channel at any time of day, sometimes back to back... well, it's awful. Often I'm forced to leave the room, which is particularly annoying when I'm watching football with my dad or one of my mother's lame romance movies. Who wants to watch something advertising that while talking ball with your Mom & Dad?!

At any rate, thanks for the link to whenthemomentiswrong.com, I'll be visiting there next.

Also...

I'm sorry, but I'm just so damned amused by the responses. Some of which are adverts for websites that sell the very drugs that are publishing the commercials this blog is about. OMG... that's hilarious to me. But I love irony.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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