My Andy Rooney Moment at Christmas

Posted by: David Kiley on December 28, 2004

There is no bigger waste of trees and money than the holiday cards businesses send out to clients, reporters, whoever. As I go through my mail and identify obvious holiday cards from car companies, ad agencies, PR firms, etc., I toss most of them in the recycling bin unopened. I bring this up in this space because sending Christmas cards is a form of marketing.

At this time of year it is customary to provide a bit extra to those in need. Please let us all think next year about plowing all the money spent on corporate holiday cards and postage into cancer research, UNICEF, homeless shelters, etc.

Want to get my attention and respect? Send me an e-mail that says a contribution of $1 was combined with a lot of other contributions of $1 and sent to a needy and worthy cause.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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