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Buying Twitter followers?

Posted by: Stephen Baker on November 04

I’ve been carrying out a small experiment in one of the areas of greatest potential abuse of social media: Twitter marketing. If you Google “Twitter buy followers,” you’ll see lots of choices. One outfit called Quick Online Tips offers 100,000 followers for a mere $3,479.

I didn’t want to spend money, so I went to a far tamer site, FastFollowers.com. It functions as a sort of Lonely Hearts Club for Twitterers. Every time you follow a person, you get a point. You give the points back when people follow you. So, if you have lots of patience (I don’t), you follow thousands of people, and eventually thousands follow you. (You can take a shortcut by simply buying credits, 5,000 of them for $99.50.)

I set up a new Twitter account which now has 208 followers. (I’ll keep it secluded, for now, in my little laboratory. I want it to remain a purely FastFollower beast.)

Those 208 people “follow” me. They appear to pay no attention to my Tweets. They don’t respond when I send them @ messages. They’re too busy branding themselves to their followers, including me, to listen. Their only communication is spam in my direct-mailbox. Example:


martinbastin
Wishing you health and happiness….I look forward to Tweeting with you….for FREE marketing information check out my blog at http://bit.ly/4OyKe

It would be easy to write off all the people on FastFollower as spammers. But it doesn’t appear to be the case. Some are actually sharing observations and links. But they want a crowd.

Why is this? Could it be that having 10,000 Twitter followers gives people the social media version of a face lift? Does it make them more employable? Open doors? All I know is that people are willing to pay for it, and they’re not all spammers.

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Reader Comments

MG

November 4, 2009 09:05 PM

If you look at Twitter as whole, EVERYONE is sending links back and forth. The only people getting any real digital attention continue to be celebrities and famous people in their industries. The rest of us are just tiny little blue birds trying to climb up the tree to hang out with the bigger birds. Lists will shift some of the link farm to compartments but still all about tweet-and-link, tweet-n-link. If you get 1% of the followers to eve read your stuff, you're lucky.

Gabriella

November 5, 2009 06:44 AM

Hello Stephen, well I am glad to see capitalism is alive and well in our lives. I am not sure if you are promoting these services or if you are really just reporting news? Lets discuss what we do know.
Anyone who sells you names is in it for the money. Regardless of whether it's a list on Twitter, FaceBook, or LinkedIn.
90% of those people won't listen to you since they don't know you.

I have been using Twitter for the past 8 months and am still learning how to maximize it's potential. I have a nice list I have gathered and tweek on a weekly basis. Do I think they all listen to me no, but some do and respond positively. Granted if you have money to burn on those services
then it may very well be something you could use. But do you really think it's worth it?

Nine times out of ten the people that have Oodles of followers are egoists that couldn't care less about you. If you want to be a sheep then promote fast followers if you want to become a "rock star" then have patience share important news and engage.

As for why people want tons of followers, why not? Bragging rights are a wonderful thing. As well, business owners think if they have tons of followers, the followers are actually paying attention and buying their products/services... the followers aren't buying, but business owners think they are.

There's plenty of reasons people want a huge following, but the only huge following that counts is one you actually follow yourself and give good value to, in my opinion... Twitter is like a big cocktail party - you can't make anyone talk to you unless you're interesting.

jeff

November 5, 2009 09:14 AM

The Lonely Hearts analogy captures it I think...everyone wants some form of attention...some of us are willing to take it as the ambient intimacy that Twitter follower counts(or Facebook fans) provide...Some are willing to pay for faux intimacy...but that's always been true.

heady

November 5, 2009 09:39 AM

This is like one of those movies where you're watching a scene awaiting what will happen next, and then the movie ends abruptly.

I think you're starting to strike a chord, mainly that twitter is becoming a strong platform for promoting yourself in the workplace and elsewhere, but you could benefit from some substance.

Jessica

November 5, 2009 11:15 AM

There are some sites out there that give you people to follow, allow you to remove people who are not following you back and grow your twitter network. The problem with the sites like this that I have used is that you get followers and become followed by random people. I use Twellow to find targeted groups of people, it is a little slower but much more effective.

Jessica
http://nerdgirlsunlimited.etsy.com

Devon Dudgeon

November 5, 2009 12:51 PM

I think it's a matter of people wanting quantity not quality to build up their "credibility".

Frederik

November 6, 2009 05:19 AM

A tweet containing a link, send to thousands of followers, can only have positive influence on the Google ranking for that domain. The question is only how big an influence - and is it worth the effort as an SEO?

Mark

November 6, 2009 06:38 AM

I've had a Twitter account for about 6 months now, and have just under 7000 followers. I put some effort into it at the start, but slowly lost interest. Yes, there are some interesting tweets, but most just promote the usual products. Nothing wrong with that except that it's boring. I've now found a better way than recruiting tousands of un targeted followers. Set up a group or page in Facebook and invite fans who share similar interests. It's slower but these people actuallyy read what you write and respond. In fact I've noticed that some big names in the IM arena use their personal Facebook page. You can link your comments to Twitter and they'll go there too.
Cheers
Mark
Forex Trading System

Rachale Kelley

November 7, 2009 03:46 AM

Now it’s time to build up your followers, you will want to go out and find people who can use your products or services. There are two simple ways I suggest that you do this. 1. Example: If you are in the beauty business, go to your competitors and follow the people that are following them. 2.Or you can go to http://www.searchtwitter.com and search for people that are searching for what you have by using keywords that relate to your business.

Mike Reardon

November 7, 2009 07:10 PM

The new feature on Twitter, the newest format to gain attention and the next step to recognition.

“Twitter Lists” of those you are Following.

You make yourself the curator of lists of those you are Following in collections of related interests. Your curation puts you on the Page of the celebrity or business contact you follow. Your List is shown as following the Celebrity on there Page.

So far these “Twitter Lists” have been well curated, so far.

Aggregating them will be the next step for advertisers to reaching the right peoples with the interests defined for the marketer.

I wish I had a website setup to sell 50000 Lists of Twitter Lists for $49.95.

At least you have to put some work into your Lists to get a connection.

Sarah Woodard

November 17, 2009 12:10 AM

I would like to know how much a business profits from people following it on twitter. I just created an account this week, but look forward to following interesting people and companies. If one of these groups tweets about an interesting event or promotion, I'd be likely to attend, or at the very least look into it.

Buying followers may not be such a bad idea. If I followed a random group, I think I would be just as likely to attend or look into an event or promotion if a tweet from the random group caught my eye.

Even if I owned an online store with frequent promotions I might consider buying followers for $49.95. A few people acting on a promotion would return the investment.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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